Using h2 for category on ecommerce website

[bedynamic]

Hi,

I am working on an ecommerce site and the main category - lets call them car widgets - is using a h1 at the top of the page which is great.  There are 4 sub categories on the page - lets call one of them red widget.  The only content on the page is the sub category name and an image.  Should the sub category red widget use a h2?

Thanks

S

[donsilvernail]

Hi Sandra,

So, this is a tough question because there is no other content on the page. If i was in your shoes i would use an H2 for the sub categories, especially if they are keyword based. This would show that the sub headings are important. Don't forget to use the alt tags for the images on these sub heading pages as well.

[JackSaville]

Hi Sandra,

I think I would do the same as Donald. However, keep an eye on which page ranks for the sub category keyword.

By making the sub category a H2, you are saying (as an example) "red widget" is an important keyword within the main category page "car widgets". So theoretically the main category page could start ranking for "red widget", which is not ideal as really you want the sub-category page to rank for the term "red widget" (as this page is actually about "red widgets").

If the "car widgets" page starts to rank for "red widgets" instead of your "red widgets" page, consider changing the h2 to normal text.

I hope this makes sense!

thanks

[bedynamic]

thanks for your answer. Very helpful.  I needed some input like this to help me make the final decision.

[bedynamic]

thanks for your answer. Very helpful. Yes your comments do make sense and had thought about that. I am going to test a few category pages before I roll it across the whole site. Thanks again.