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Hey Damon, your "guess" about linking to the specific page with a specific target anchor text isn't wrong. However, with link building the best approach is always to "distribute the weight" amongst your entire site. Your home page is going to naturally accumulate a large percentage of brand-based/commercialized links and in so doing so, accumulate authority that will flow naturally through your site anyway. But when we talk about a "content-rich site" it's always a site that as very high percentage of deep links -- 70% or more is a great target. That's why having a blog embedded deeply on your site as a subdirectory is a GREAT way to accumulate both deep links and inbound linking authority. But doing this effectively means understanding what "quality content" looks like. The best way to accumulate good, deep links to your site (and move the dial algorithmically in Google) is to put up GREAT content that people will want to link to. I know we hear that all the time "all you need is great content and you'll move the dial" but most people don't know what good, evergreen content looks like. Over 2 million blog posts are published each day. Most of them SUCK. But if you can find and publish high-quality pieces of content that generate shares, freshness signals, and attract incoming links, that will lead to great individual Page Authority score that do reinforce overall domain authority. If I could offer you a tip in this regard, I highly recommend a tool like Answer the Public. Go over there and type in target keyword phrases and look at the questions returned. Then, look to write up detailed pieces of content that ANSWER these questions on your site. Not only is this type of content like CAT NIP to your visitors but it will also work to generate those fantastic Featured Snippets (Answers) you are seeing more and more at Position Zero in Google (like this one for "How to be a Food Blogger"). Hope that's helpful. Good luck with your link building!

Grasshopper, thanks for that.  My whole SEO education is full of little holes where I know some crazy deep in depth stuff, but have zero knowledge of some of the most basic things . . .  the whole www vs. non ww. thing right I think is one of them. I test on screaming frog . . on both each is full of "200" codes, but the www version has a 301 redirect on it. Does that mean I just need to configure moz to be looking for the NON www version and perhaps it will get more accurate information? Not even checking http vs. https . . . It's not an ecommerce site so I should be OK there.

To add to Bryan's advice, I just wanted to clarify how we count things as duplicates. Our tool has a 90% tolerance for duplicate content, which means it will flag any content that has 90% of the same code between pages. This includes all the source code on the page and not just the viewable text, so often it's a matter of finding the best answer for resolving the specific type of pages being marked as duplicates. There are more in-depth explanations of common answers to duplicate content on this page, if you're curious!: https://moz.com/learn/seo/duplicate-content

OMG!  I just did ran Open Site Explorer for ALL links on the site and found what you are talking about.   There are DOZENS of spam links that should not be there! It looks like I have been hacked and had links added into my images folder!   Grrr. Thanks for finding this.   Clean up process begins in 3. . 2. . 1. . .

Well, I think Charles may have summed it up, that it is just some CMS wonkiness . . . though I was sorta hoping there was a more concrete answer/solution than that.

As I said on your other post, it's most likely Magento's wierdness. Make sure you understand how that CMS works and so on. Also, see where those pages are being linked from. Cause this is the way crawlers usually find those pages. When you find where it linked from, either delete or fix it. Cheers!

I agree with the above response. Linking to the article directly is the best method. In addition, consider what keywords people may use to search for it and link to the article using those keywords (called the anchor text). You can link to it not only from your site but get other blogs to link to it. You can also create unique articles and submit those to article sites with your anchor text embedded in them, pointing back to our great blog post. The word on the block is that Google loves unique content and that is true.

Thanks!  I downloaded the paid version of JoomSEF... the free version includes a link in the footer... kinda tacky for a client's website.  The paid version was only $35.57 USD.  So... crossing fingers.. here goes nothing!

I have seen this lately on one of my clients' sites. The other thing I can help but wonder about is in doing research in Compete on search referrals to various sites, suddenly much of the data is total nonsense. For example, here are some of the top terms supposedly generating traffic to a popular inbound marketing site: medical coding tn real estate bankruptcy lawyer ventura ca auto detailing boston Or could this be the result of URL masking? Some sites results are complete nonsense, so that I can't tell that they get any legitimate search.

It could be something from Joomla, like it's creating printable versions of the pages. Are you still having this issue? Do the reports of duplicate pages give you any clues form the URL?

That was awesome.

In short if you have a report that shows a F, yet it still ranks in top 50, then maybe you should look into it and see why. Some times google gives you good rank for for your keyword on the wrong page, dont fight it go with it.

The only meta that I really care about is the Description. The others i let wordpress auto manage but im thinking in getting it out (the meta keyword) since it would be a hint to my competitors on wich keywords i have been optmizing for.

There is link-less citation value in having your business name, address and phone number on any indexed document in Google (in my opinion) Since you mentioned that you are a local company, I believe there would be value in the release from an SEO standpoint assuming the release is high quality and provides value, describing an interesting product or service you market.

Same opinion as everyone else here, it is not just about webmaster tools, you should use a 301 redirect from one versionm to the other too As for whcih version to use, in my opionion it doesn't matter from an SEO standpoint which you use really, so it's down to a business decision based on what you feel is aesthetically more pleasing, or more useful to you. WITH ONE POSSIBLE EXCEPTION. If you are in the situation that you have lots and lots of quality links to either version (www or non-www) then I would tend to lean towards that version. Obviously so long as you are putting a 301 redirect (are you on a linux server by the way?) then in time the weight of the links from one version (www or non-www) should be passed to the other version, via the permanently moved header status that Google will find. Even so, to keep things running smoothly, personally, I would go for a balance between what I think looks best, and which version has the most backlinks at present. Whichever you choose, setup the 301 from the other version, to the version you go with.

Okay Damon, email sent. I would maybe edit your message above, to remove your email. I know seomoz is more secured against spam bots than most forums due to being a subscription based membership, but even so it may be safer for you anti-spam wise, to not leave it in plain text, but obviously your choice there "Freebies are good . . ." - Well, when you spend so promoting websites for money, it is nice to sometimes help just for the sake of helping, and publishing your release won't cost me any money, or much time - so glad to help out. I like seomoz Q & A forums, it has a much stronger atmosphere of collaboration than most other webmaster or seo forums I have been on over the years, so I am happy to try to 'do my bit' as I know in the future, I will undoubtedlybe asking, and receivingadvice from others! - what goes around, comes around... Cheers Damon!

Hey Domaon, This happened to me once and I was furious.  I would contact the publisher and show them this article. http://www.mattcutts.com/blog/pagerank-sculpting/ Basically it explains that the site gains no additional PR to it's other links by  nofollowing your links.   Who knows maybe they'll chance their stance on nofollowing links to use submitted articles. That said there are good reasons why a link can have a nofollow attached to it.  However, if you contributed an article to an ezine that selectively publishes user submitted content you deserve a "dofollow" link.