Welcome to the Q&A Forum

I'm learning that there are no shortcuts.  So many people think that because "it's the internet" that "there must be an app for that".

Elbow grease.  The Original App.

This is not a question really, just an observation.

Yesterday I was listening to "Stuff You Should Know" podcast, and it was about "Tickling".  They were addressing how it is impossible to tickle yourself, and they theorized it was because our brain is AWARE that it's your own hand doing the tickling.

The first thought that came to my brain was that our brain had put a "NoFolow" link on the tickling page of our brain website when it is from our own hands.

I'm reading WAY to much about SEO . . .

Happy Friday everyone.

So, I'm getting ready to start a campaign to get some backlinks.  Pretty sure this is a silly NOOB question, but what is better:

To get backlinks directed to my home page

To get backlinks directed to she specific product/topic being discussed in the backlink.

Thanks in advance for any help.  My GUESS on the whole topic is that linking to a specific product page from a backlink with anchor text is best practice.   It will boost the Page Authority of that page while boosting the overall Domain Authority . . . a win win.

Thanks everyone, very helpful!  I DO have the toolbar, and now I know how to use it!  

My head is swimming learning all this stuff!

OK, I read a previous thread about whether people found press release sites useful (specifically I am considering a reputable pay for release service).

I understand the knock on press releases in this digital age (namely that no one reads them and arguably never did . . . ), but I was interested in moving the discussion in a different direction . . .

Do press releases services really help a sites performance based on increased backlinking?  Is there a SEO benefit to PR services?

My company is a local print company.  I've done quite a bit of research on my local competitors, and specifically for a couple products we would like to dominate.  The good news is that it looks like the hurdle would not be terribly high to really take over the web presence with a well planned and executed website/SEO campaign.

My inclination is that for a relatively small company like mine (dealing with relatively small competitors) it WOULD benefit me to pay for the sheer number of backlinks a PR program would generate.

The monthly cost is frankly about the same as the cost of this site, which OF COURSE I get value from (hey moderator, how about a couple extra MOZ points for that one!)

Specifically, I am looking at this for myself, but feel free to expand the question to the broader topic.