Hi All,
I run a small bank's website and we're currently in the process of organising a site rebuild. Whilst this will be extensive and have many SEO factors to tick off, my concern now is to get a "realistic" number of keywords each of my pages should be targeting.
For instance for my car loan page i've done a review on moz's keyword tool and have picked 3 or 4 good keywords - but the problem is there are realistically 7-8 that would suit. Also this is based on Bing's info only.
Can anybody point me in the right direction (or have some google confirmed resource they can quote me)
Cheers as always 
Dave