Welcome to the Q&A Forum

Hey Ali.

Hope everything is well and here is my take on Keyword Research and what to focus on.

First and foremost you must execute a really great keyword research for your site and i must get this out of the way before i talk about what keywords to rank for.

Some of things i have found helpful in getting keyword research done is,

A. Competitors research. You can use your competitor sites and see what their page title tags are. Use open site explorer and look at anchor text. Just as well Semrush.com provides some really good insight on your competitors keyword research

B.    your own Site search. If your store currently has a search function. Take a look at what keywords your OWN customers are using to look for products on your store. A great insight.

C.   your own PPC campaign : If any, check out the existing or past PPC campaign and gage your anayltics

D.  Adword Keyword Tools. : Very helpful tool and most of effective one for me.

After you compile the list, I highly urge you to go after the Long Tail Keywords 3 to 5 words long. There are your low hanging fruit. And speaking from a sales perspective, these are the words that tend to give you a higher conversion rate for sale.

Incorporate Mozscore with your keyword research . Depending on you business i usually look for Mozscore rank keywords that are between 30 to 60 and look at Global volume between ( 1500 and 50,000 ) searches per month.

Going after those two word or one word phrases that are highly competitive, does not make sense, because after all is said and done, YOU NEED SALES !

Make your keyword list and share it with us on here and i am sure we all will be more than happy to give you pointers on what keywords to go after. Remember Less competitive with good volume is the key.

Also a great way to find out the popularity of the term is also to look at the PPC price of that keyword in Google Adwords. That helps a lot as well. Sometimes those keywords that are 4 words long and have only 800 searches per month but their PPC price is like around $5.00 per click are the SWEET SPOT keywords. They convert well.

Hope this helps.

Let me know if you have any further questions.

Hampig M.

BizDetox

A few questions.

1. where do you rank currently for Physician Loans and Doctor Loans on google?

2. when did you use the Disavow tool

3. Did you get a questionable link email from google webmaster tools?

I would try to put more content on the page. you dont have much . ie: Blog.

A few things missing:

* Citation on every page. You need to make sure you have your address and phone number on every page. ( Site wide footer can do the job )

* Citations across the web. Check out Getlisted.org and make sure all the local search directories have all your information. You can also use yext.com ( The best tool out there right now but it will cost you )

* No Blog? why?

* No Social Media . why?

is this your facebook page

http://www.facebook.com/pages/Doctor-loan-usa-reviews/103958646433000

After you get that in order and rankings don't improve my best guess is there is a link that is pointing to your site thats  bad link and you havent removed it. I would contact Webmaster tools and try to get more help from them ?

But let me know the answers to my questions

Best wishes,

Hampig M.

BizDetox

Hello Moz Community .

I currently work with an e-commerce company who is the health and beauty sector. The company is about 7 years old and been online for only 2 years. Income comes from 90% from wholesales/retail stores ( owned by franchisees ) . The entire worldwide chains generate about 300 to 400 sales per day with an average sale price of $125 per sale.

The problem i have had for the last year is the boosting online sales. ( we are a very unknown brand ). I have missed about 40% of my target goals and its becoming frustrating.

There is my current dilemma and i need some creative ideas.

The wholesales have a hold on the current market and sale prices of the products. We need to make sure we ok the prices with all the wholesale franchisees before doing anything. We cannot do promotion upfront on the website because the wholesales work with a discount tactic to sell products in the store. Although it is unorthodox , it works for them. My Dilemma is we have a potential 300 to 400 customers per day i can convert to online customers, but i cannot market to them in the store what so ever. I cannot ask the wholesale franchisees to get their email address because they will screen from the mountain tops that we are steeling customers from them .

My question to you guys is , what creative way can i grab customers attentions and of course Email - Addresses to potentially switch them over to online customers. Just a reminder i cannot Do anything in the stores, but however i can do anything i want with the product.

And yes we have our website address on the boxes and products and we even have a life time guarantee on products when they sign up online, But we convert customers at a measly 3.5% with that gimmick .

I had thought about putting a little tag on the products or a little booklet inside the packaged boxes and basically invite the customers to order a free sample set of our products. I wanted to create a landing page and then have them input their information. Then i thought about magnifying the procedure by stating " invite your friends to receive Free samples of our products. " and having them input their friend and family email addresses.

I do feel its a solid idea i have but i wanted help by asking some of the communities creative mind.

If you have any questions about anything please feel free to ask and thank you in advance for all your help.

Best Wishes,

Hampig M.

Actually guys they have some amazing instructors.

Brad Geddes ( he runs certified knowledge.org ) ( Approved by Google Adwords Seminars for teaching )

Avinash Kaushik ( from the lips of Google )

Todd Malicoat ( awesome SEO instructor and i studied under him )

and so much more you can check out on their site.

And by the way guys these are all proven professionals in our field and most of them authors of their own books. They were referred to me by some high-end seo individuals.

If you guys have more questions about the courses i will be more than happy to answer them for you guys please PM me.

• Citations. :    Check out Yext.com  or getlisted.org Make sure thats in order . Both awesome sites. ( Google not on the list , so you must do that separately )

• Address, phone number on Every page of your site :  Site wide footer.

• YELP is a must these days. A lot of traffic is directed through there. It also depends on your business, I mean what is the your local business about

• Geo Target keywords. : For example:  Car insurance :  try geo targeting your keyword list. :  los angeles car insurance or even deeper. Tarzana Car insurance. It all depends on your keyword research..

• DEF. Local Chamber or commerce. Good link value specially if they are popular, and look for Keyword centric guest posting. Forums Etc.  But also try to connect with other local business's.

Hope this helps. I would start with these get them in order, then you can dig deeper.

My best guess without seeing the files is Broken Links, Either through the sitemap you created or actually on your site. Use the Marketing Ninjas broken link check tools. They really have a good one. It will show all your pages and the status code on each page.

Second, i would redo the sitemap. What are you using to do your XML site map and how are you submitting it, through Google Webmastertools, and through Bing webmaster Central ?

Google Webmaster tools also has some really cool self test tools, that it will show if any error did occur during the crawl and you can always do a test crawl with their robot.

Third check your Robot.txt file and make sure its correct. You would be surprised !

Awesome response . Again the goal is not to hit them with promotions and marketing . My top two options currently were to offer A. Sampler sets of products for free . B. build an educational resource to connect all customers together . Not a forum

First  question.

Tummy tuck is a unique procedure in itself i am guessing, so using NY in the title would benefit you a lot. For example just speaking generally, if you use a deep target keyword such as , albany-ny-tummy-tuck , You might be limited on the traffic you get but will be good traffic. Vs using ny-tummy-tuck. My personal experience, specially dealing with unique niche items, I think a person from manhattan would want to go to albany to get a tummy tuck. So that being said a broader net for that keyword would be awesome.

Side Notes:

A. you need to use your company info " full address " on every page. Either site wide footer to be indexed or text on every page.

B. To benefit best for that local based seo signal you need to make sure all your citations are in order. Use yext.com. AWESOME time saving and a must if you want to compete locally. Or you can manually make the changes but does take a lot of time.

Second question, i would recommend looking at what is the most traffic driven long tail or medium size keyword that would benefit you and put that as close to the main directory as possible.

ie: Home/ Procedure / Tummy Tuck .

It would awesome if you can post your current Site structure and maybe we can help you structure it better,

Hope it helps

Hampig M

Bizdetox.

Kibin, some good questions here and honestly it really depends on your strategy and your budget ( $200-$500 ) that you can say that a plan should fall in place.

A few things are evident.

That google really frowns upon paid links. ( but most of us still do some FORM of paid advertising ) .

So it all really depends on your strategy. You are 100% correct in saying that you want to create a sustainable strategy and that is SOOOO important in your link building strategy.

A few things i would look at is the Yahoo Directories, which a lot of people still sign up for which is $200 a year. ( although it does not hold much value today, people still do it )

Best of the Web is another good example, you can actually buy advertising from them as well )

Depending on what type or product, service or business you are trying to build links for, i would suggest spending money into giving things away for bloggers or spending money in create a widget or infographic which is easily a good link bait.

Honestly and i think everyone will agree with me, there is no right or wrong answer. Just best practices thats about it.

I hope i helped you a bit, let me know if you need anything else clarified.

Best Wishes,

Hampig M

Not a good idea . You are talking about a site with age of site over 10 years and plus some back link history and you want to 301 that ? Or you want to 301 the new site to old . I guess I would have to say it all is based on the traffic and linking structure . Don't mess with the integrity of the old domain by transferring in unwanted links Here are your options 1. Completely forget about the new domain ( I still don't understand why there is two domains to begin with ) 2. 301 redirect new domain to old one . ( do link research on new domain and disavow unwanted links ) 3. Make a sub directory on your old domain . ( ie: webshops.brandedsite.com) the you can 301 to this new directly and make sure all content is unique on each page . If you 301 and ur content is duplicate on your own domain ( it is not as much as a big deal ) as your site being indexed is going to be on the same site map. 4. Pour a glass of Jameson neat. And flip a coin . Hope this helps Let me know if you have any other questions . Best wishes Hampig M BizDetox

Not what my sepr shows in the us. but is AU yes you are right. You have 80% of the share space on the first three pages. I guess there is not enough competition for that specific keyword query.

On my search you dont show up anywhere on the first page.

Only one conclusion.

google is recognizing your query as a Branded search since your website name and url is deb dress. Accompanied by low competition if might do that . ie: its like doing a search for Bizdetox my companies name. All you will find is info about my company and my pages.

Btw what has your keyword research show you in AU in regards to "deb dress style guide"

Also just check your keyword in Google Keyword Tools. It doesnt even show any traffic so of course your going to show up.

More and more i look it looks like a very unique branded search

Best wishes

Hampig M

Bizdetox

Kristian. A few things i think this would play off of would be

A. Your keyword research. ( The page that had the title " State Job " what is the keyword you are trying to rank for on that page ") It would really matter.

B. Run the Url you are getting the link from through open site explorer and take a look at the link juice . Age of site. etc.

Ideally you want the .gov link to link to your homepage to pass the most juice, but it really matters on your keyword research. If the State job page is not far deep into the Linking Architecture of your site it should be fine.

.GOV links are important links so maximize your efforts.

Ask yourself where would it benefit your more. If the answer is to your homepage then , Maybe do a blog roll on the home page that references State Jobs. i.e.: if your homepage visually and with body context is about left say construction jobs, it wouldnt be a good idea to link it to the homepage. Unless the .Gov site is specifically talking about Contractor jobs.

I hope i was clear.

Let me know some of the info so i can further help you out

Best Wishes, & Happy Holidays

Hampig M.

BizDetox

Again i strongly feel that this is a case of branded search and should not be dismissed.

Please take a look at the keyword he is ranking for. No stats exist in googles database which only tells me two things

1. It is a VERY LOW producing keyword where getting ranked is virtually inevitable. Because google recognizes that word just as that . i.e.: ( his page title and eve domain url is fairly close to the keyword he is ranking for ) and if no one else is competing for that keyword then the serps will show what is relevant.

2. Branded search . Its his name . Its the business name. The business url , etc and with low competition for that phrase it only makes sense.

Hope i was clear.

Best Wishes

Hampig M

CEO

BizDetox

Rez.

You should be able to remove that sitewide link from your shopping cart. I had a similar situation with a joomla site i did that had a sitewide link situation on the product page of  JoomShopping and you can purchase to remove it. Unfortunately thats the way it is. Take a look at the help files or forums of the shopping cart site. What shopping cart is it?

If you cannot remove it, then robots.txt is the best way i would NOT do a no follow to that page. Unless you dont care about the data or care about getting ranked for those pages. But you are saying its site wide.

So i am a little confused on that.

Hope it helps.

Best Wishes,

Hampig M

BizDetox

what i was saying the only way to get SEO value to your youtube video. is there the Title, url and keyword tags for searches. Mostly the Title.

As brad said the more your video is shared the better SEO value it creates ( FOR THE VIDEO ON YOUTUBE not on your site ! that is what i was trying to convey with the message i wrote. Your site will not gain SEO value because the links as Brad said are No-follows . But you gain seo value by your embedding your Url so people visit your site. Also you gain social signals as more people comment and share.