Welcome to the Q&A Forum

OK perfect, thank you

So the only way I'd have a problem, is if the redirects aren't in the htaccess file - which shouldn't happen, but i'll double check this.

Thank you

Becky

Hi

Quick question on SEO & product pages.

We're changing suppliers, so discontinuing their range, adding new - but the products will be very similar - almost identical in some cases.

I don't want to lose authority built up from current product pages, the only way to reuse these pages is to reuse SKUs - which we can't do.

If I am redirecting these pages to new products which are similar, I know page authority will be passed - so is this the best option?

Our links on the website will actually point to the final URL, rather than going through a redirect - if this is the case will it still pass authority?

Thank you

Becky

Perfect, thanks for your feedback

We have third party, but I have seen sites which use both third party and google customer reviews.

The only thing I am unsure of is, if a customer gets sent 2 emails & ways of leaving feedback it may get confusing... will keep looking into it!

Do you have organisation schema or are you just focusing on the local listing?

Hi

We have a third party review provider, but were also looking at increasing our Google reviews.

However after more research, should Google reviews only be used on local listings?

For organisations which don't have a physical location to buy from - is the solution to use organisation schema, which incorporates 'reviews on other sites' with the hope Google may show your Feefo review count?

When checking similar companies - all seem to have the organisation knowledge card and not the local Google My Business listing.

Is it worth pursuing extra reviews on Google My Business or not?

Thanks!

Hi,

Yes it's more than 20%.

The products are a combination of products we've had to take from sister companies, the content isn't duplicate, but I wouldn't say it's high quality or optimised.

The other kind is products with duplicate into on our own site, some of these ideally need to be merged onto one product page - but this is a big dev project I don't have much control of at the moment.

When disallowing by Robots.txt, the only issue I have is I would have to manually add URLs, as we don't have sub-categories in our URLs.

Thank you for your suggestions - these are really helpful. Is there a preferred option for SEO?

Even with moving products down on the product listings - these will still be crawled so does this help tidy the technical structure in anyway?

Thank you

Hi

Our site has a lot of similar/lower quality product pages which aren't a high priority - so these probably won't get looked at in detail to improve performance as we have over 200,000 products .

Some of them do generate a small amount of revenue, but an article I read suggested no-indexing pages which are of little value to improve site performance & overall structure.

I wanted to find out if anyone had done this and what results they saw? Will this actually improve rankings of our focus areas?

It makes me a bit nervous to just block pages so any advice is appreciated

Hi

This is really helpful thank you, I think at the moment I'd rather keep them from being crawled as the pages aren't helpful for crawlers. I will look into it in future if required.

Thanks very much!

Hi

I'm still stuck on the subject if SEO friendly facets.

Firstly, is it worth investing time in over things like SEO campaigns/content marketing as I'm the only one working on SEO and trying to prioritise all tasks

Can I set up facets so they are SEO friendly - should they simply be blocked? my concern is wasting crawl budget and duplicate pages.

Here's an example of a page on the site - https://www.key.co.uk/en/key/lift-tables

Here's an example of a facet URL - https://www.key.co.uk/en/key/lift-tables#facet:-1002779711011711697110,-700000000000001001651484832107103,-700000000000001057452564832109109&productBeginIndex:0&orderBy:5&pageView:list&

What would be the best course of action to take to make them SEO friendly?

Tips would be appreciated

Hi

We have automatically created brand pages based on which brand they have in their attributes.

At the moment, developers have restricted the ability to properly optimise these for SEO, but I also wanted to look at how we should handle pagination.

Example:

http://www.key.co.uk/en/key/brand/manutan?page=1

http://www.key.co.uk/en/key/brand/manutan?page=2

http://www.key.co.uk/en/key/brand/manutan?page=3

Should we do any of the following - which I've found in an article:

• Put no follow on all links located on pagination pages

• Should we no index these pages as they are wasting crawl budget?

- Don’t show links to page 2, 3, 4, 5… 10, 11, 12… at the end of your content but only a link to the next and previous pages so that you won’t dilute your page authority.

Or does anyone else have any tips on how to handle these pages?

Thank you!

Hi

I'm checking the crawl depth report in SEM rush, and looking at pages which are 4+ clicks away.

I have a lot of product pages which fall into this category. Does anyone know the impact of this? Will they never be found by Google?

If there is anything in there I want to rank, I'm guessing the course of action is to move the page so it takes less clicks to get there?

How important is the crawl budget and depth for SEO? I'm just starting to look into this subject

Thank you

Ah, that makes complete sense thank you!

Hi

I have 2 issues appearing on my site audit, for a number of pages. I don't think I actually have an issue but just want to make sure.

Using this page as an example - http://www.key.co.uk/en/key/0-5-l-capacity-round-safety-can-149p210

The errors I get are:

1. Conflicting hreflang and rel=canonical  Canonical page points to a different language URL - when using href & canonicals, it states I need a self referential canonical .

The page above is a SKU page, so we include a canonical back to the original model page so we don't get lots of duplicate content issues.

Our canonical will point to - http://www.key.co.uk/en/key/justrite-round-safety-cans

2. No self referencing hreflang.

Are these big issues? I'd think the bigger issue would be if I add self referencing canonicals and end up with lots of duplicate content.

Any advice would be much appreciated

This is really good to know, so thank you for all the information!

Really interesting about the Theo Paphitis competition I hadn't heard of this, but amazing promotion!

How many people do  you have helping with content? Does everyone pitch in or do you have a content team?

It's not so much managing the posts, but getting the resource to produce good content. I can do some but probably not enough to post regularly.

How do you find LinkedIn?

Great articles thank you!

Hi

I'm working on an SEO campaign in relation to vacuum cleaners. I'm working on some outreach and as we focus on B2B I'm finding it difficult to find blogs which are B2B focused.

We would ideally want customers who are buying a number of vacuums for their business - but it could be any industry.

Instead of B2B blogs, I have gone with the angle of cleaning/organising blogs, with lots of followers on social.

However, does anyone know of any good B2B blogs they could recommend? I'm looking for something written by facilities/buildings managers - if blogs like this exist

Thank you

Hi

Does anyone have any good articles or case studies on how SEO/Social compliment each other?

I know the benefits, I just need something tangible to show management, which justifies me spending more time on it. I currently do a lot of onsite SEO, but I know we're missing the content marketing/social media aspect and it's something I want to push.

Any help would be great

Becky

Perfect thank you!

This is really helpful thank you.

Do you find it's helped your traffic & SEO as well? How many people do you have managing your channels or do you use an agency?

I love the angle for the content you create, do you get your inspiration from anywhere?

Hi,

Wondered if anyone has any useful articles or tips for social media for a B2B generalist ecommerce site.

We have started thinking about LinkedIn, but I know we need a lot more work & potentially to look at other channels/building a brand/personality online.

I've read a few articles, about finding the unboring angle of your business - I'm just wondering how we can achieve this if we have thousands of products & potential customers - it's hard to know where to start & to get the buy in

It's something I want to push, so any tips would be great

Hi

Yes it bounced back a little, not a huge amount however!