Google Reviews & Third Party Reviews

[BeckyKey]

Hi

We have a third party review provider, but were also looking at increasing our Google reviews.

However after more research, should Google reviews only be used on local listings?

For organisations which don't have a physical location to buy from - is the solution to use organisation schema, which incorporates 'reviews on other sites' with the hope Google may show your Feefo review count?

When checking similar companies - all seem to have the organisation knowledge card and not the local Google My Business listing.

Is it worth pursuing extra reviews on Google My Business or not?

Thanks!

[RayflexGroup]

We use Google My Business reviews simply as it makes us stand out against our competitors when searching for our main keyword. We are looking into third party review providers but at the moment, simply requesting our customers leave us a review on GMB is good enough for us. It's also quick, free & easy, Google allows you to create a link that directs straight to the review box which both our marketing and sales teams send out. I would say it's worth pursuing extra reviews simply because it is so quick & free and very easy to respond to reviews left by customers. Our business is mainly online, however, we have received customers who made their final decision to choose our company by looking through our reviews.

https://support.google.com/business/answer/7035772?hl=en-GB - guide how to create your link for reviews

[BeckyKey]

Perfect, thanks for your feedback

We have third party, but I have seen sites which use both third party and google customer reviews.

The only thing I am unsure of is, if a customer gets sent 2 emails & ways of leaving feedback it may get confusing... will keep looking into it!

Do you have organisation schema or are you just focusing on the local listing?