Welcome to the Q&A Forum

Hi

Thank you for the reply. How about it categories are similar, what I am finding is categories may have been merged slightly, so have a few different types of products.

The new category structure is awful, we've done as much as we can to improve it but it's being dictated by our parent company.

Becky

Hi

I'm working on a big site migration I'm setting up redirects for all the old categories to point to the new ones.

I'm doing this based on relevancy, the categories don't match up exactly but I've tried to redirect to the most relevant alternative.

Would this be the right approach?

Hi Nigel

Thanks for jumping in. I'm confused as I have found the pages on my screaming frog crawl?

This page https://www.key.co.uk/en/key/chairs shouldn't have any pagination as there are no additional pages, but there is rel=next in the source code...

Now I'm a bit confused!

Becky

Yes I've just gone through every top level page too & pagination is awful, so I'm compiling a list and a case to push it.

It's pretty bad across the site, so I'll push for this to be updated. I find new issues with it all the time..

Thanks for your help!

Hi

Thank you both.

We do have issues with our pagination which I've raised with developers, but it's taking forever to sort out. I'll flag this as well.

So even though the content on the paginated pages for Chairs doesn't exist we still need to remove the tags on these - https://www.key.co.uk/en/key/chairs?page=10

Hi

I have paginated pages on a crawl which shouldn't be paginated:

https://www.key.co.uk/en/key/chairs

My crawl shows:

<colgroup><col width="377"></colgroup>
| https://www.key.co.uk/en/key/chairs?page=2 |
| https://www.key.co.uk/en/key/chairs?page=3 |
| https://www.key.co.uk/en/key/chairs?page=4 |
| https://www.key.co.uk/en/key/chairs?page=5 |
| https://www.key.co.uk/en/key/chairs?page=6 |
| https://www.key.co.uk/en/key/chairs?page=7 |
| https://www.key.co.uk/en/key/chairs?page=8 |
| https://www.key.co.uk/en/key/chairs?page=9 |
| https://www.key.co.uk/en/key/chairs?page=10 |
| https://www.key.co.uk/en/key/chairs?page=11 |
| https://www.key.co.uk/en/key/chairs?page=12 |
| https://www.key.co.uk/en/key/chairs?page=13 |
| https://www.key.co.uk/en/key/chairs?page=14 |
| https://www.key.co.uk/en/key/chairs?page=15 |
| https://www.key.co.uk/en/key/chairs?page=16 |
| https://www.key.co.uk/en/key/chairs?page=17 |

Where is this coming from?

Thank you

Hi

When is it best to use the  x-default hreflang attribute value tags?

Screaming frog is flagging lots as missing, but is it necessary?

Thanks

perfect thanks, I think YouTube is definitely our best bet

Hi

Are these 307 redirects bad for SEO? They've just popped up on an audit & I haven't seen them before.

I'm guessing as they're temporary they should be updated.

Thanks

Becky

Hi

Does anyone have experience with Wistia and does it still hold try embedding a video from Wistia is better for SEO?

Or is there no difference with this compared with YouTube if embedding a product video on your product page?

Thanks!

Hi

I have an Ecommerce site, with a lot of similar products - for example leather office chairs - 80 products all very similar..

We worked to optimise product pages for longer tail phrases such as black executive leather office chair, but we now have different product pages trying to rank for these longer tail phrases as well.

Now I'm trying to decide whether to focus on some priority product pages - adding lots of useful content/videos etc to try & boost the ones we want to rank for the long tail.

OR whether to focus on the category page, and getting this to rank for all keyword variations...

I'm a it stuck - any advice is welcome!

Oh also, which keyword are you seeing which we have dropped for?

I'm seeing some minor changes but not one big drop?

Hi Ed

Yes would love to see the whiteboard Friday on it!

No, not seeing it as an issue, more trying to workout why it's happening and how I can provide the customer with the 30 stone option - we don't sell any so I've mentioned it to the product managers.

My other struggle is the changes I can actually make to the product page - this is controlled by a development team in France and we have little room to make changes which can be frustrating.

You're last point about product pages interfering with one another will be a big one for me. I have so many products which are almost identical,

say I have 4 x high back faux leather chairs with arms, these pages will always compete & how do you get around this? We've tried to optimise so we have variations of the keywords in the titles, so they're all slightly different, but if Google knows these are all related surely they're always going to compete?

Thanks!

Becky

Hi

This is great advice thank you.

I have the pages set up for sub-categories, I would need to work on expanding the content on those. The only issue I find is I don't have much wiggle room on the design so I can add content, but I find it's not very easy for the customers to read - It would be much better to have video/images/content displayed nicely with the products too.

But the focus is on not pushing products down the page.

My other worry is, how much do people really want to know about lockers? The search isn't there, so do I invest a lot of time in these technical articles people may not care about?

I also find where I have highly competitive areas to work on - chairs/office furniture/cupboards as well, Im the only SEO, I don't have a dedicated content team so I only get so far with keyword research, re-optimising all the product info we currently have before getting on to the good stuff.

I am working on this, I'm also working on briefing our merchandising teams to take on some of it, but its not their priority.

I also was always wary about using internal anchor text links too much - but I'll give it a go! Are you writing this content as a blog or category page content? I'm also looking at doing user guides/buyers guides.

On another note - I want to look into getting Veneers,would you share the articles you've written with me?

Thanks!

Hi

I am struggling trying to optimise product pages for a product area which doesn't have a lot of specific longtail product related searches.

It's 'Lockers'

I have more specific sub-category pages which drill down such as -

• Wire Mesh Lockers
• Charging Lockers
• Laptop Lockers

Just to name a few, but to drill down more to product names doesn't offer much. Or, in some cases the products are so similar they focus on similar keywords, for example '2 tier metal lockers' applies to loads of different products.

Do I do the best I can with product titles, then focus on sub-categories?

Love to hear thoughts

Hi

I wanted to get your thoughts on this keyword ranking.

This page - https://www.key.co.uk/en/key/albatross-heavy-duty-office-chairs-24-stone is now ranking for heavy duty office chair 30 stone

We don't mention 30 in the content anywhere, apart from the USPs at the top of the page - could this be it?! I don't know how to change this, or I guess Google is still figuring things out and maybe this will drop off?

Love to get some thoughts on this!

Becky

Hi Eric

This is great & what I'm trying to do now is grow our blog too. How do you measure the ROI from your blogs & do you incorporate much social promotion?

I'm trying to get the content moving but also start up social & do the SEO, so it's proving difficult.

We have a huge amount of competition from Amazon/Ebay etc and I feel to even try & compete we need to start pushing our brand rather than just products.

Becky

Hi - yes I have seen this, it's been raised with our developers so waiting for the fix

Thank you

Hi

I have some pages on the site which have a quote form, in my site crawl I see these showing as duplicate content - my webmaster says this isn't the case, but I'm not sure.

Landing page - https://www.key.co.uk/en/key/high-esd-chairs

Page with form - https://www.key.co.uk/en/key/high-esd-chairs?quote-form - this also somehow has a canonical on it pointing to https://www.key.co.uk/en/key/high-esd-chairs?quote-form

Which neither of us have added. I'm thinking we need to get the canonical needs to be updated to https://www.key.co.uk/en/key/high-esd-chairs

Is it worth doing this for all these pages or am I worrying about nothing?

Becky

Help!

I'm losing keyword rankings for certain keywords - but still ranking well on others.

The trend I can see is that we're losing rankings on plurals, so this page https://www.key.co.uk/en/key/platform-trolleys-trucks

Used to rank well for:

platform trolleys
platform trucks
flat bed trolleys

But now only ranks well for

platform trolley

flat bed trolleys

platform truck

I have seen a large number of keywords drop out - they're not hitting traffic massively yet, but conversions are dropping - help!

I;m struggling to find the cause!