New Google Update - weird ranking

[BeckyKey]

Hi

I wanted to get your thoughts on this keyword ranking.

This page - https://www.key.co.uk/en/key/albatross-heavy-duty-office-chairs-24-stone is now ranking for heavy duty office chair 30 stone

We don't mention 30 in the content anywhere, apart from the USPs at the top of the page - could this be it?! I don't know how to change this, or I guess Google is still figuring things out and maybe this will drop off?

Love to get some thoughts on this!

Becky

[Smileworks_Liverpool]

Google may well be responding to implicit user feedback.  So they gather data through chrome that people who want 24 stone chairs often also want 30 stone chairs. Rankbrain is trying to guess with it's AI that these people want the same things.

Why would you not want to be ranking for both?  Is it because you don't sell the 30 stone version? There have been some quantum shifts in ranking over the last few weeks and many sites are seeing their content being picked up in lots of search terms not mentioned anywhere on the page.  There's a whiteboard Friday about it somewhere.  Mods please could you help remind me which one it is for Becky?

I've noticed since writing about endodontics that Google is now calling us an endodontist.  This is a problem for us because it's illegal to call yourself a specialist if you're not one.  And I've not mentioned anywhere that we are specialists but the content is obviously as good as what an endodontist would produce.

So it's a tricky one.  I'm not going to de-optimise. Instead were hiring an endodontist! So perhaps a pragmatic solution might be to ask your client to get some 30 stone chairs in stock or see what the demand is like and get ready to order if people start asking for them.

It's not a problem, or if it is it's a great problem to have! Perhaps you could help me with more specifics on the background and why this is a particular issue for your client?  There are ways to de-optimise but I'd usually save them for different brands.  So Company X 25 stone chairs and 25 stone chairs both contain the words 25 stone chairs, so might intefere internally with one another, stack in the serps or depress results.  So in this case I'd just use the brand names and not the descriptors.  Or choose one word for one and another word for another.  But make sure google doesn;t consider those words to be the same.  You can test this by typing in something like 'E-cig' and if 'Ecig' is highlighted in bold in the meta descriptions of the results then google considers it the same thing.

But I'd not be concerned. This is a growth opportunity!

[BeckyKey]

Hi Ed

Yes would love to see the whiteboard Friday on it!

No, not seeing it as an issue, more trying to workout why it's happening and how I can provide the customer with the 30 stone option - we don't sell any so I've mentioned it to the product managers.

My other struggle is the changes I can actually make to the product page - this is controlled by a development team in France and we have little room to make changes which can be frustrating.

You're last point about product pages interfering with one another will be a big one for me. I have so many products which are almost identical,

say I have 4 x high back faux leather chairs with arms, these pages will always compete & how do you get around this? We've tried to optimise so we have variations of the keywords in the titles, so they're all slightly different, but if Google knows these are all related surely they're always going to compete?

Thanks!

Becky