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Hi

I'm trying to review pages which have previously ranked, but in March have dropped out completely.

Some of these pages I can see have dropped to having a Page Authority of 1, we haven't changed anything on these pages, so is there a reason why the authority has dropped? These pages only had around 8 - 10 Page Authority to begin with.

I'm trying to identify why we have lost keywords, and if it has anything to do with the Google Updates in March

Here are examples of the pages with drops:

http://www.key.co.uk/en/key/heavy-duty-shelving-1830x1830mm-blue-orange
http://www.key.co.uk/en/key/metal-feet-for-heavy-duty-steel-shelving
http://www.key.co.uk/en/key/health-and-safety-law-poster-a2

Thank you!

Hi

Thank you for your response - we're currently running an AB test which is why you get to this URL, the main homepage is http://www.key.co.uk/en/key without the B & before I started working here, the site structure was developed by our parent company in France

Would you say this is still an issue?

I know we need to add quality content, videos, quality backlinks etc - I'm just trying to prioritise and at the moment it is just me doing SEO with 20,000 products, so you never feel like you're getting anywhere.

Thank you for your help! x

Hi

I've seen a couple areas of our site drop in average rankings for some areas since the 'Fred' update. We don't have ads on our site, but I'm wondering if it's 'thin' content - http://www.key.co.uk/en/key/

We are an ecommerce site and we have some content on our category pages - which is a bit more generic about the section/products within that section - but how can it not be if it's a category page with products on?

I am working on adding topic based content/user guides etc to be more helpful for customers, but I'd love some advice on generating traffic to category pages.

Is it better to rank these other topic/user guide pages instead of the category page & then hope the customer clicks through to products?

Advice welcome

This is perfect thank you!

Hi

I am trying to find out where the reviews in a competitors shopping ads are coming from - they use trust pilot, and include review schema. But then the number of reviews on their page and the number shown in Google shopping ads differ slightly, plus I can read the reviews in Google shopping & next to them it says review provided by 'company' - does this mean they've still been pulled through via schema or customers are reviewing via both trust pilot & google?

I searched for Office chairs in Google UK...

Thanks!

?gws_rd=ssl#q=office+chairs&*

Hi

Thanks for the input, I will review the pages and put a plan in place - I think it's something I will test first to see what impact it has.

Thank you

Hi

Yes we do have this for our main product image already, the missing ones are mainly for additional images which need to be more descriptive and not duplicate of the product name. I'll see if there is anything they can come up with, but unfortunately it won't be priority for them.

Thanks

Hi,

I guess in the grand scheme of things, is it worth while to allocate time to 22,000 alt tags? over something else for SEO?

Thank you

Hi

We have lots of alt tags missing, I know they'e recommended by Google, so moving forward we will ensure we add them to product images, but should we go back and update the ones we have missing?

How important is it for SEO? Has anyone tested this?

Thanks

Hi

Thanks for your input

I hadn't seen that article! I have a competitor doing it who seem to rank really well, despite the fact they don't have great backlinks, the only thing I can see they're doing is tabbed content. So I've tried it for a few pages and it seems to be helping.

Do you think think interaction with the tabbed content could affect how Google ranks the page? So if no one clicks on the tab, it may be ignored?

Would love to know everyone's thoughts on the mobile/desktop question you raised too

Thanks!

Hi

We have reviews on our product pages & service reviews on Feefo, but how important is it to also drive customers to review your company on Google?

I'm guessing we should be doing both, but it proves difficult when you already ask them to review your company through a third party?

Any tips moz?

Hi

Thanks for this

Yes we have added negatives, our brand name is Key Industrial, but we also target 'Key' which is obviously very broad.

Haven't checked Google trends - I'll do that now!

Thanks!

Great thank you

Hi

Our Domain Authority has dropped recently from 29 > 23 - which is really low.

I wondered if anyone had any ideas of why this might be? http://www.key.co.uk/en/key

I'm seeing ranking/traffic improvements for SEO & I'm not currently building any bad backlinks, I did a sweep to Disavow any bad ones last Oct.

I am planning to add good quality links, but is there anything else I can do to improve the authority?

Brilliant thank you I always get this flagged in my audits & just wanted to make sure I'm not missing anything.

Yes I've only used schema and this was implemented before my time, so I may change the code

Thanks

Ok great, our dev team have messed our schema up so I need to sort this out

Is there a preference over data-vocab vs. schema?

Thanks!

Great thank you, we're trying to add more content to things like product/category pages but getting the balance is sometimes hard.

I think I have about 600 pages being flagged as having a low text to code ratio, but just wanted to make sure I am focusing on my top priorities when it comes to ranking factors

What do you think about schema? I read that it wasn't a ranking signal. but then saw it's included in the periodic table of seo success signals, under 'do your pages use structured data to enhance listings?

Thanks

Hi

Oh not to worry, there's no rush

It's a development issue, but they are currently reviewing this and we have requested lower levels in the menu structure.

Hi

Has anyone had experience of updating their text to code ratio if its too high & whether this has much impact on SEO performance?

I am trying to prioritise tasks & wondered if this is something which should be higher on my list.

Thank you