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Hello Ash! Sorry to hear you're not yet ranking as well as you'd like to be. You're right that SEO is a long game, but here are some tips I hope will help you. Remember that there are no absolute local or organic rankings. For each customer, the results will differ based on their locations at the time they search. This means you have multiple chances to rank well for different customers in different areas of your geographic market, for each search phrase you are focusing on. When trying to assess why competitors are outranking you, you need to first find your true competitors. If you want to do this manually, here is a simple tutorial: https://moz.com/blog/find-local-competitors If you don't want to do the work manually and are a Moz Pro customer, please check out Local Market Analytics, which finds your organic competitors for you: https://moz.com/local-market-analytics-announcement Once you know who your competitors are, you are ready to audit them. The purpose of an audit is to stack up your metrics against theirs to discover why Google might be seeing them as a more relevant result than your business. You'll want to look at things like: The absence/presence of spam/guideline violations in both your business listing and in the listings of competitors Keywords in the business name and domain Google My Business accuracy, activity, etc. Citation consistency, spread, etc. Domain authority and GMB landing page authority Review count and sentiment Links Unstructured citations Content quality On-page SEO The impact of Google filters, like Possum etc. Here is a post I wrote in 2017 about performing a basic local competitive audit between your business and one of its competitors. The post might need a little updating, but it will at least get you started with this work: https://moz.com/blog/basic-local-competitive-audit Each competitive scenario will be different, but in general, what you'll typically see is that the brands outranking you in either the local or organic SERPs have some factors in which they are doing a stronger job than you. Once you know what those factors are, from your audit, you'll know where you need to focus your efforts to meet and then surpass them. This is the basis for all local SEO strategies. If this is more than you can personally take on, then you may need to reach out to an agency for professional assistance with the audit and strategy. Hope this helps!

Thanks for sharing this answer!

For the first issue, you don't have multiple Page Titles. Only the text inside of is your Page Title. On the other lines you have an OG title (which is for OpenGraph / social and messenger sharing). You also have a Meta title, which is just another form of title. It should be fine to have these three essentially the same, though you'd probably want the ability to customise each of them if desired (sometimes the same link text that compels people to click on Google, isn't so effective on FaceBook or WhatsApp, so at the least you'd want to be able to specify a custom OG title vs your regular <title>tag)</p> <p>The second issue could be a real problem, especially if there are internal links which point to paginated URLs which don't exist, which also don't 404. If you can only create these infinite pagination URLs via manual browsing, it shouldn't be too big of a deal. If the internal link structure 'creates' them, that's another kettle of fish (and I'd take immediate action)</p></title>

Moz crawls and indexes billions of pages, adding fresh link data every day. This does not mean that PA will change every day. It will only change if they find new links to a respective site.

Hi Katherine, I think you can simplify the Schema as you're making items for every URL but, in the end, they're not necessarily separate objects. I'm not sure if that's actually causing the issues, but I do know that you for sure can't list the same URLs in there multiple times. So try this format: Martijn

We used this same approach (except we are not using TLD, but instead are using directory paths for the regions). We have storefronts in US, Canada, Australia, United Kingdom, and EU. The hreflang tags are working very well for all the storefronts except EU. In these other regions, for all of our key tracked search terms, our ranking page is one within the right region for, when checked by the Moz Rank Tracker using the corresponding Google search engine. And, none of the pages from these other regions are ranking in a Google US search. So far so good. But, for Europe, only our US pages are ranking when I check with any of the EU country Google engines. And, The EU home page is ranking for some searches in the US, including right now it is showing as one of our organic sitelinks for our brand name search. We also geo-targeted all of our properties except for two, on Google Search Console. Originally. That would be EU (because Google doesn't allow to target for EU, only for specific countries) and our US site (because we use our www domain in US with no directory path, and in Google Search Console if we geo-target that, it applies to all of our regional directory paths). So, we changed our geo targeting recently, and targeted our EU property to Germany. We chose that because Germany is our largest market in EU. But this hasn't helped either. Basically, all the available tools we know of (hreflang tags, GSC geo-targeting) seem to fail at targeting EU. It is a shame, because many brands have an EU site (rather than individual sites for each country). But we have not yet found an approach which works well.

Hi, Would you be able to reach out to help@moz.com please if you have not done so already. Best, Eli

The simplest solution to fix this quickly is to go to the .htaccess file, add a rule of 301 redirect from http to https, and then it should be good. The .htaccess file has more priority than redirects in the site code, so it will be referred to first, before the 302 redirect takes place. Alternatively, you could check the site code or add-ons, the Cpanel configuration or even CloudFlare (if you are using) Daniel Rika - Dalerio Consulting https://dalerioconsulting.com/ info@dalerioconsulting.com

Hello! Thank you for bringing your question to the community. Unfortunately, holiday rental properties are not eligible for Google My Business listings. You can read the guidelines regarding this here. They read: "Ineligible businesses The following businesses aren’t eligible for a business listing: Rental or for-sale properties such as vacation homes, model homes, or vacant apartments. Sales or leasing offices, however, are eligible for verification." So, while the office from which you rent out these properties is eligible for a GMB listing, the chalets are not. Please let me know if I've misunderstood anything about your business model or question.

Does it change back to the old title just on Google, or on your actual CMS?

If the GA tracking code is on the website, then it will capture the traffic regardless of whether GA is setup with the http or https version of the site. You might also find this MOZ Question and its answers useful: https://moz.com/community/q/will-changing-the-property-from-http-to-https-in-google-analytics-affect-main-unfiltered-view

Google might not be seeing the "noindex" tag because it has not crawled it recently. Make sure you check the latest cache date and check if you can see the noindex tag in the cached version. It is very important to make sure you are not blocking the URLs in robots.txt as if you do Google will not see the noindex tag if it cannot get past the block in robots.txt.

So in July (2019) John Mu from Google stated that URLs are generally ok up to 1,000 characters: https://www.searchenginejournal.com/googles-john-mueller-recommends-keeping-urls-under-1000-characters/318739/ Google 'can' crawl and index URLs over 1,000 characters long (up to about 2k characters) but best practice seems to be up to 1,000 characters Due to this, I personally don't agree with Moz's evaluation of, when a URL is getting too long. Your example URL, is nowhere close to 1,000 characters long. Where Moz and Google disagree I tend to side with Google info That being said, your URL has redundant layers. Why even have "/category/" in the URL? Just go like this: mysite.com/downloads/premium-downloads/sub-category/ People aren't so stupid that they need a fake URL layer called "/category/", to know that the following URL layer 'is' a category. IMO that's redundant architecture which is getting in your way for no reason If you don't perform your redirects properly and you change the architecture of the site, you absolutely could see a negative impact on your rankings. Unless you're confident in terms of crawling your whole site, performing very granular redirects with high accuracy and missing nothing - I'd just leave it as it is

For SEO it's always better to link directly, rather than linking to a page which then redirects. Redirects only pass large amounts of SEO authority to 'similar' pages (there are checks and balances on this). You could experiment with something like this, but I doubt it will result in much uplift really

Hi there! I believe we spoke via email but if you have any other questions or need anything else regarding this, please feel free to email help@moz.com so we can see how we can assist.