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Hi Mike, I wouldnt worry too much about this. Having old pages or removed pages returning 404s is completely fine by Google. Eventually, they will drop those pages from the index. If you are worried about those pages and/or they are being shown in SERPs and want to remove those urls faster you can use the URL removal tool from Search Console. Sadly, you have to manually submit each url and you cannot do it in bulk. Hope ir help, Best luck. Gaston

I don't manage email systems much but my boss is pretty au fait with such packages and products He says that Campaign Monitor is pretty good and offers what you want Their pricing page is here: https://www.campaignmonitor.com/pricing/ The link to the product that you want is a little tricky to find. You have to scroll down the page and click the link which is part of this text: "Only sending emails occasionally? You can also pay per campaign" Pretty sure this deeplink might work fork you https://www.campaignmonitor.com/pricing/#payg From my colleague: "Campaign Monitor have a pay per campaign plan - £4 + 1p per recipient" Might be worth having a look or contacting them

Is time out a response code you are getting when querying your own website in some way? Usually it means you are crawling a site too fast and it's refusing to respond (or it can't respond in time as it has too many requests)

We dont really have duplication at all Thanks a lot!

Thank you for your responses to 1-3. That gives me a lot of context for what we need to do to move forward. Regarding 4, which is still a the outstanding question. Ghost is a blog platform that we could install on the site in either a subfolder or a subdomain like blog.x.com or x.com/blog.

Algorithm updates/changes &/or re-indexing. Tough to say  for sure but I have witness this type of rapid fluctuation before.

That does sound tricky. Maybe you could consider them to be sub-events https://schema.org/Event https://schema.org/superEvent https://schema.org/subEvents ... but I am unsure as to whether subEvents can have specified dates (start / end) I might look more to something like EventSeries https://schema.org/EventSeries "An EventSeries is a collection of events that share some unifying characteristic. For example, "The Olympic Games" is a series, which is repeated regularly. The "2012 London Olympics" can be presented both as an Event in the series "Olympic Games", and as an EventSeries that included a number of sporting competitions as Events. The nature of the association between the events in an EventSeries can vary, but typical examples could include a thematic event series (e.g. topical meetups or classes), or a series of regular events that share a location, attendee group and/or organizers." This would seem to be a better schema to use in your situation. This is the JSON-LD example of implementation from Schema.org: https://d.pr/f/WDYKni.txt (TXT file) It looks like it could be re-engineered to do what you want Whilst Google don't explicitly state that they support EventSeries yet, IMO their documentation cycle for what they do support is wildly out of whack. I have seen front-end instances of them experimenting with loads of schema that isn't in their official documentation. As such I wouldn't be overly, dramatically bothered by that. At the end of the day, the home of schema is Schema.org. I actually often push for schema which Google don't explicitly state that they cover, and I'm often pleasantly surprised It doesn't always yield fancy rich-snippets, but it does help Google to gain contextual awareness and rank pages more appropriately. In fact you can read about that here: https://www.searchenginejournal.com/google-follow-our-structured-data-requirements-to-ensure-rich-result-eligibility/329679/ "Independently, you’re always welcome to use structured data to provide better machine readable context for your pages. Which may not always result in visible changes, but can still help our systems to show your pages for relevant queries."

Thanks. That's the most well-conveyed answer I've been given for this question.

I use city-specific landing pages all of the time to facilitate local SEO for my service area clients.  The key to make enough of the content on the pages unique so that they pass muster when checked for duplicate content.  Typically, I'll create a blog-style article with 750 - 1000 words or more included within the content to boost the "unique-ness" of the content and then have my team right multiple versions of the topic from scratch for however many pages I need.  Its a bit labor intensive, but it works great. And then if a particular landing page isn't ranking well enough - I know for what pages to build links. In some instances, if a business has multiple services I'll create entire content silos that consist of a series of unique pages for each service/city combination.  For instance, a paint contractor offers interior painting, exterior painting and deck staining.  For City A, I build a page for City A + Paint Contractor and have it link to the three sub-pages:  City A + Interior, City A + Exterior and  City A + Decks.  Using internal linking and targeted back linking along with sufficient unique content on each page, we'll often see first page boosts within a few days once they are indexed.

If it's 2-3 months the 302s might decay. Personally, I'd probably 301 and then 301 again (especially if it's nearer the full 12 weeks / 3 months). Wait to see what others say though

Thanks, I think I'm going to try to get it done, just because I like things neat and tidy, lol. Also, who knows when Google will switch it, might as well fix it now.

So - we pushed back a bit because we seriously couldn't fathom why we'd need to remove all of the 304 functionality from the website due to a directive from the Google Ads team. Turns out, our gut instinct was right. The client's PPC agency ended up giving the Google Ads team a call, and then they learned that there was actually a 404 error happening (face palm) for one page. Not a 304. Leaving this post here for good measure in case this ever happens to anyone else. Watch out for typos!

This schema defines the name of your business, it should just contain your business name (and nothing else) "Name:_ This is the name of the business you are talking about_" If the name of your business (legally, the name you trade with) is "ABC Dental", then this should be set to "ABC Dental" Editing your business name for SEO is something that Google frowns upon at the GMB / schema level. Lots of the information which affects a businesses' prominence in the SERPs is cross-fed from schema, but also from Google My Business https://cognitiveseo.com/blog/20273/google-my-business-tips/ For Google My Business, it's frowned upon to conjoin your location and business name (indeed this can cause GMB penalties) "[Don't] Stuff only keywords in the title: Don’t take the advice above badly. If you have multiple keywords, just focus on the main one and keep the secondary ones for your website’s pages. A good example of keyword stuffing which you should avoid is the following: “Arcadia: Hotel, Motel, Bed and Breakfast, B&B, Restaurant in London. Google doesn’t like that and will often hard suspend pages that do this, so avoid it." ~ Cognitive SEO https://support.google.com/business/answer/3038177?hl=en-GB "Your name should reflect your business’ real-world name, as used consistently on your shop front, website, stationery and as known to customers. Accurately representing your business name helps customers find your business online. _Add additional details like address and/or service area, opening hours and category in the other sections of your business information. _ For example, if you were creating a listing for a 24-hour coffee shop in Southampton city centre called Shelly’s Coffee, you would enter that business information as: Business name: Shelly’s Coffee Address: 324 Poppy Street, Southampton Hours: Open 24 hours Category: Coffee shop Including unnecessary information in your business name is not permitted, and could result in your listing being suspended. Refer to the specific examples below to determine what you can and can't include in your business name." ~ Google Since Google frown on building out the business name with keywords (yes, EVEN location based ones) for GMB, and since LocalBusiness schema and GMB data serve similar functions for Google - why would they think any differently? As such I'd personally not include your location in your business name specifically (either through schema or on GMB) as the benefit of doing so will be slight, whilst the risks may be more substantial (GMB / rich snippet spam penalties)