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Hello again! There are a few layers of things going on here, so I'll try to break it down as completely as I can. The number of links reported in the 'Internal Links' column is coming directly from our index rather than the live crawl performed by the Crawl Test. So, any pages that we haven't indexed would display 0 internal links and a Page Authority of 1. For the pages that we have indexed, we tabulate internal links from all pages on your site that we view, but those pages are not necessarily indexed. This means that the large difference that you're seeing between your site and your competitors' internal link count could be simply coming from the fact that we've seen (and potentially indexed) more pages from your site than your competitors. This could happen more readily if we indexed inbound links that pointed to a wider variety of pages on your site, and also the overall size of your site. Also, it is always worth noting that this is just a snapshot based on your highly-authoritative backlinks, so it is not necessarily able to serve as a complete indicator of your (or your competitors') total link counts; these are just what we've observed during our particular indexing process. As far as the SEO implications of these counts, while I'm certainly no expert, I don't believe that large numbers of internal links like this would have any sort of direct negative affect on your rankings. I hope this helps to explain!

I am in the same boat as you Lauren. What I am struggling to come to terms with is that when looking at the user flow report, there is a lot of movement on the site internally to and from this page indicating that this is not a spam bot. I tried isolating many factors but arrived at a loss. There was one thing I checked which helped me see that the data may indeed be skewed. View these two reports and tell me if they are showing the same data: Behaviour > Site Content > All pages (primary dimension of page) Behaviour > Site Content > All pages (primary dimension of page title) Those two reports give me very different results. page report shows the massive spike while page title is more realistic. I am also looking for a possible explanation to this. Posted up on Google forums too, waiting to see if anyone can help - https://productforums.google.com/forum/#!topic/analytics/stvN44gwYU4;context-place=forum/analytics

Thanks Dan!

Google Alerts .. one of the handy tool to check up with brand mentions

Thanks for the response. I actually see 38 and 45. Not sure why there is that slight difference. I also am not really sure how to fix many of these issues. It says to minify my JS and to enable compression. I have done both of these things for resources within my control. It lists urls like http://s3.amazonaws.com/…/css/signup-forms/popup/1.0/layout-1.css (expiration not specified) How do I fix a css file that is from a third party source? Are there any other things that you see? I know speed is obviously a factor, but I do not believe that can be the only thing holding the site back. In regards to site design, mobile friendliness, etc I actually have one of the more efficient sites out of my biggest competitors. I got my desktop score up to 73. Mobile for whatever reason refuses to budge..

Hi Jason, First, just to check, is google indexing and crawling to demo.xxx.com? If it is then you will have duplicate content and you will need to do more than just stop moz crawling it. However, if it is just Moz crawling it... Navigate to the robots.txt within the root directory of the sub-domain (demo.xxx.com) and add the lines User-Agent: rogerbot Disallow: / That will stop good old roger from crawling over demo.xxx.com

I think it depends on where the website is - in the UK, it is a requirement to make sure that disabled people have the same or as similar as possible experience online as anyone else. Alt tags make it easier for the blind (amongst other groups of people) to understand the context of a website - a picture tells a thousand words and all that! I personally think its worth doing (though there are some missing on my site for various reasons) as even if you don't believe any of your visitors are using screen readers I bet some of them actually are. In the late 90s/early 00s the well known British supermarket, Tesco redeveloped their website to be accessible (not just Alt tags), and saw a staggering increase in sales and conversions as a result. I can't remember the exact figure but it was pretty impressive. So I guess I'm saying there are other reasons besides SEO and legal to implement accessibility features into your site - fundamental business reasons! Making more money. (though of course the cost must be weighed up against the benefit just like anything else).

Without knowing the site structure, or seeing how the duplication occurs, it might be a little awkward, but you could set a canonical tag from 3 of the pages to 1 primary so that Google doesn't get confused about what should be returned for a search result. You could also stipulate how landlords should title their pages and just monitor as an update happens. -Andy

Kristina, Those are excellent points. Thank you for taking the time to respond. -Alex

Hello Jimmy and Andy, Thank you for your answers! Yes, the cached version of Google displays correctly, and the text snippets are indexed, so everything looks fine and working as it should Thanks

Hi there Matt Cutts actually made some suggestions depending on the size of your site as to what you can do with eCommerce 404 pages. You can learn more about that here. Here is a resource with some best practices for your 404 page, as well as some great examples that you can take advantage of to make the best user experience possible for 404 pages. Remember - at the end of the day what matters most is the user experience; if there is a place that they can be redirected to that's relevant to the product or category they were looking for previously, send them there. If there isn't, provide a valuable 404 page that allows them to search, navigate, see other products, coupons, etc. so that they can continue to move through your site instead of getting frustrated and leaving. Hope this helps! Good luck!

Hi there I am going to echo Martijn's question here - it's kind of hard to follow what you mean. For me, making sure information on your social profiles are up to date, correct, and verified helps search engines connect information back to your brand's online presence. If you want to track the performance of your social platforms you can take a look at Social Analytics, tagged URLs for posts, Buzzsumo for performance and competitor research, and Followerwonk for Twitter analytics. I would also make sure you learn more about Facebook Insights and Google+ Insights so you can learn more about your performance on those platforms. Again, you're not using social for link building, you're using social to build brand awareness and engage directly with your target audience. You're humanizing your brand. Hope this helps a bit! Good luck!

Hi, Private Blog Networks, PBNs, are generally groups of blogs or sites often controlled by one publisher, with the goal of building up links within the network as a way to help particular content rank better in Google. Here is a tutorial on this @ http://www.cloudincome.com/building-private-blog-network/ I wouldn't suggest you to use that because in past Google has reportedly taken action on sites participating in private blog networks. Hope this helps Thanks

Hi there Redirecting a site depends on a few things: Is this competing brand now gone and over with? Is the old site relevant to the site you wish to redirect it to? Does it compete for the same queries you have? Does the new site have a place for old content to redirect to? If yes to all of the above, redirect it, but make sure that you follow the steps in Moz's Website Migration Guide. It will help make sure that you move the website properly and take advantage of optimization opportunities, such as URL mapping. I would also look into the Change of Address tool in Google Search Console. Also, read through Google's resources on site moves. I would perform both a content audit and backlink audit as well on the old site - what content can be updated, removed, or consolidated from the old site? What backlinks currently pointed to the competitor's website should be updated to yours, and which links could be removed & disavowed because they are spammy or irrelevant? Remember, if you inherit a website and redirect it, you don't want to inherit their spammy or toxic links, you just want the good ones! If you redirect the site and migrate it properly, the old site will fall from the SERPs, but your site should capture the vast majority of that traffic and rankings. Especially if your on-site SEO and content is as good, or better, than the old site's. Hope this helps! Good luck!

Thanks man it does help. Do you think the Page Layout Update is integrated now into the mobile Friendly Update and are they refreshing as they do or is it now part of the algorithm?

Thanks Patrick, Your help is super appreciated! I will look into this with our webmaster. Graham

Good stuff Patrick!  Yeah, I am thinking I hit the sweet spot.  It's that clickthrough rate that's rocking my world a bit, but who knows?  I feel like Google is still processing our pages though as we have close to 900,000 products, so I am looking forward to more improvements I hope...  Plus, I still have more mods to make.  Believe it or not, I actually did make these changes to a sub-set of our products that had the most to gain, but also had the least to lose.  I just thought it would take longer for me to see improvements, so hopefully the Googles aren't playing tricks on me. Thanks for the quality answer!  I really appreciate it. Craig

Thanks all for your help and advice , really appreciate that !