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Hi Errick! I'm obviously pretty biased, but I feel it's pretty accurate. The trick is to understand what it's measuring, and the thought behind its correlative analysis. Have you had the chance to read Rand's blog post on Spam Score?

Hi Rosemary, Glad you've asked. Google has just become quite specific about this practice. Here are their guidelines: Website & Phone Provide a phone number that connects to your individual business location as directly as possible, and provide one website that represents your individual business location. Use a local phone number instead of central, call center helpline number whenever possible. Do not provide phone numbers or URLs that redirect or "refer" users to landing pages or phone numbers other than those of the actual business, including pages created on social media sites So, in short, no. You should not link to the client's Facebook Place from their Google+ Local page. Studying the guidelines can be super helpful in researching the answers to client questions like these: https://support.google.com/business/answer/3038177?hl=en Google is sometimes totally clear about a policy, like the above. Other scenarios have grey areas. This one is, fortunately, easy to answer:)

Tons of good suggestions here. Some profiles that can easily move up high in the SERPs for a non-competitive name search can be: LinkedIn, Twitter, Quora, About.me, Product Hunt, Medium, Pinterest. Create a few of these, and link to them from the exact match domains, mentioned by Russ.

Thank you Gianluca! This was very helpful.

Hi. This is the way to find it: http://bfy.tw/1iK5

Glad to hear.

Do you have this on any other pages? If so is there a similarity between any of them? Is there anything that you're using that auto generates dates anywhere?

Thanks Bryan! I appreciate the time you took to respond to this. I'm sorry I didn't respond sooner! Cheers!

Hi Al! Just a note on alternate tools to check rankings—you can actually get your rankings whenever you'd like using the Rank Tracker Research tool in Moz Pro.

Everett Perfect I see you got the gist of my conversation. What im going for is trying to keep the focus on the static and dynamic content while keeping the fluid content from bloating search results in the end I believe this is of benefit to search engines so they can separate the meat from the bone and I dont expend crawl budgets on thin content.

Another tool is using the Auction Insights Report inside AdWords. However, it will not show total spend but will show you impression share, average position and etc. and help you in estimate competitor's spend.

Thanks all! Happy to report that today we started trending up again. @matt - they were new keywords @moosa - yeah I am confident in the web copy, it was written for users, not bots but still gave some keyword rich text organically. Again, thank you all for your great answers!

I guess I would have to see the site and the tool to understand your point as it does not make sense if you would make a tool that is unrelated to your core business as that would take away from your core business structure. I would do some testing with some of your users / audience to see what they think.  It may or may not be jarring to them and could help you with your answer in what direction on where to go.

Hi Rosemary, Thanks for the clarification. For a pharmacy chain (or any other franchise) here is what would typically be appropriate: You have a single website.This website has some basic pages like home, about, specials, contact and what have you. In addition to this, you build a unique page of high quality for each of your locations. I don't recommend subdomains. I recommend subfolders. So, this would look like: thepharmacy.com/sugar-land for your store in Sugar Land Texas, and thepharmacy.com/dallas, for your store in Dallas. If you have more than one location in a city like Dallas, your URLs might look like thepharmacy.com/dallas-deep-ellum and thepharmacy.com/dallas-highland-park. Put the complete contact info (NAP) at the top of each page and then create strong content to make the pages interesting, helpful and unique. From your Sugar Land citations, across the web, be sure you are linking to the landing page you've created on the site for Sugar Land, ditto for Dallas citations, etc. This would be considered a standard methodology for any multi-location business. How you then showcase these pages on the website needs to be dictated by the number of locations you have. You want them to be easy to find. You might check out a chain like REI.com. Look at how they are surfacing locations for their users and how they are making their pages unique. They do a good job! Hope this helps!

Thanks for the updated information! I'm not aware of anything that can be used to evaluate text ads in the way you described. From your update it sounds more like you are referring to a tool that can be used to 'grade' display network image ads, is that right? Unfortunately I'm also not aware of an effective tool that does this for image ads! The closest thing that comes to mind are tools used to evaluate the effectiveness of your landing pages. There are a lot of tools that do this, here is one from a quick search for ways to evaluate landing pages, https://vwo.com/landing-page-analyzer/. Another tool to be aware of will show clicks on your landing page as a heat map which is somewhat similar to showing where the eyes would go, https://www.crazyegg.com. Please do post an update if we are still just completely misunderstanding the question! Also, if you happen find the tool you were referring to please do share it as I am very interested to try it out!

Hi there. Upon request to sitemap.xml run a let's say sitemap.php or .js or whatever, which would read the directory for new files, then update sitemap.xml. If you're using CMS - then it should have automatically generated sitemap by default. If not - the same idea, just instead of reading directory for rhysical files, read database. Cheers.

So, do I just put in a redirect from the old t-shirt page to the new (demoted) t-shirt page? The old one has built up value so I wasnt sure. Yes, you do redirect. It doesn't matter that page has built up value. If people come to it and it's not what they expect - they gonna be bouncing like crazy. If you think that it's the same or very similar, then you can leave without redirect, but I wouldn't do it. But more importantly do I need to redirect every single navigational URL for the old URL's and redirect them to a new page?It seems a bit unnecessary. So, how would you handle it? Leave them be as 404s?

Still having some issues with this. Would anyone be able to help?