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As others said, rewrites are common, but rewrites that include information that no longer exists is a bit odd. Typically, it means either Google is caching old content somewhere (including a duplicate copy of the page), or they're pulling from a directory somewhere, like the Open Directory. You could try the NOODP tag, since its harmless, although the hit rate is low (i.e. don't get your hopes up): If it were me, I'd put a unique snippet of the undesired meta description in quotes and do some exact searches on Google. Try to find out where Google thinks that text lives.

My pleasure.

Thanks Rebeca, this site was build for my ex wife so i put a link there. I can remove it the link is in this format Metāla durvis.

Hey thanks guys for your reply.

Hi Patrick, I hate to be the dissenting opinion here, but I think it would be best to use a subdomain or something connected to the main brand domain. For example, I feel heart.nebraskamed.com (or even building up nebraskamed.com/heart, but giving it a distinct brand and look) would get off to a better start by leveraging the existing DA, while also being separate enough to have an associated brand. Branding is super tricky, but I know it's also a marathon to launch a new website from scratch and compete for new business. Is there a lot of cardiology competition? Are you trying to compete locally or regionally, or both? Plus, wouldn't you want to leverage the strength of the local brand, for something as serious as cardiology where the best-of-the-best expertise is sought? Just a few thoughts. Of course if your organizational compass points to a completely separate domain, I would establish a linking strategy and go from there. Best of luck! Kristine

All the pages on your site are canonicalized to the home page. So basically you're telling Google to index the entire site as one giant page, all content aggregated onto the home page. You need to either canonical pages to themselves or rationalize when you want the content of one or more pages to be treated as one. Here's the Moz page describing what is canonicalization and best practices.

Hello! I think Dmitrii's response on this is quite valid, these metrics will vary across industries. Here is a post that does a good job of facilitating an answer to the basic question of how to define post engagement benchmarks. http://simplymeasured.com/blog/facebook-engagement-rate/ From what I've read about Facebook engagement rates it seems that for pages with under 10k likes the average is around 1%. For more popular pages it would seem that the average engagement rates only go down from there... Whatever you end up defining as the metric ratio you want to track, the average/benchmark will be derived from past posts and how well they have performed with the same engagement definition.

I haven't had any trouble using JSON-LD for organizations and people. I have only used in-line product schema so far for products. You could try adding the in-line markup if you haven't already, and leaving the JSON-LD script up.

Hey Stephen I think your best bet here is to find someone who can help you directly. It can be very hard to diagnose an issue like this in a Q&A situation with only screenshots to go off of. It's a custom theme, as you said, so who knows what the developer did to it! I would look in a site like Clarity: https://clarity.fm/browse/technology/wordpress or try in the WordPress forums!

Hi David, Thanks for your response. I have gone through them all, the other listings are correct from what I can see through the Moz Report. Also, this is happening with more than one address that I have checked - see attached images. Under the Incomplete section it's showing Google as the one that's incorrect, however, when I click through to Google the address is correct - again, see attached images. Any other suggestions let me know 4FwVXZi.png OEF0JzZ.png jrKdHYU.png CoiU0tt.png

I have a new client and just discovered on Open Site Explorer hundreds of links to ghost pages. The anchor text is stuff like Criminal Background Checks Las Vegas or Find Missing Persons. I am not the webmaster.  What advice should I give him? Julie

Hi Jack! Thanks for asking a good question. Local listings are all about physical location - not about services or instruments. Google's guidelines (https://support.google.com/business/answer/3038177?hl=en) do a good job of describing this. So, your local listings represent your physical location and not the variety of services you offer. Because Moz Local relies on Google and Facebook for valid data, we'll want to find just one listing per location you operate from for the business on these platforms. You can, however, use the business description field to talk about your services, the instruments you teach, etc. Hope this helps!

Hi there! This would be related to the fact that our index has a cache time associated with the links that we index. So, a link (or even site) could be removed from the web, but our index would not remove that link/site until the cache time has passed. Generally, this is in place to stabilize the index and avoid assumptions about missed links, but I can certainly see how it could cause some confusion.

Thanks Nick, We're happy to mention the old brand on the new site and will be talking about the rebrand on the new site. Agree leaving the old brand in the meta title for some time will help. We're also planning on mentioning old and new brands in the meta description so users can easily see we are the same company.