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Thanks for the additional feedback Miriam. I'm working to implement both steps.

Thanks for the additional input. I've just tried reaching out directly to Google.

Thanks for the input Miriam,

There is a street and an avenue, and both are currently in Google Maps etc. (But the part of the avenue where our new clinic is, is not yet in Google Maps).

The problem is the avenue portion of the road where our clinic is, does not exist in Google's eyes.

So Google changes the address, assuming that people mean the street (which happens to run almost parallel to the new chunk of avenue that just got built). If that happens people at least are directed to the correct spot (even if the address isn't right). This is what happens when someone searches by name for the clinic.

But if someone types in the full address, Google points them to a stretch of the avenue that really does exist in Google. And that's the biggest problem, them wrongly locating the building far from where it actually is. This only happens when someone types in the full address. I agree with you that few people would type in the full address. But I think the problem is they get an email with the appointment address, and click on it. That drives them to Google maps, and thus directs them to a place far from our clinic.

Thanks Nigel. The pin is in the correct place. I think I might have verified it over the phone, but even though I typed in the address, it still won't allow the correct address to visibly show. If they search the name of our clinic, the GMB pops up and everything is great. Even though the address is wrong, it still shows it at the spot I marked. But for some reason if they just type in the address, it still directs them to the wrong place.

My core question is just: How do you fix a Google My Business Location Issue if the road doesn't yet exist on Google Maps? Do I have any other options other than to just wait on Google to catch up with reality?

Here's the background:

I work for a hospital. We just opened a clinic on a street that is real and has a U.S. Postal Address, but Google Maps doesn't recognize it, and redirects people to a house .

This is our postal address: 8343 S 168th Ave Omaha NE 68136-1677

If a patient enters the following into google maps, 8343 S 168th Ave, the location the map autofills the wrong zip code, and sends them to a home that is on S 168th Ave. (where in theory a home would exist if it had that home number). The road does exist in that portion of town.

If a patient enters 8343 S 168th Ave, Omaha NE 68136, google maps takes you to the correct location, but it automatically changes Ave to St. The verified Google My Business listing also lists it as Street, even though on the back end I've put in the word Avenue, and it shows up in the right place.

If however someone just searches by name "Chalco Clinic" the right Google My Business comes up.

This is the Google My Business page I'm referring to: https://www.google.com/maps/place/Nebraska+Medicine+-+Chalco/@41.1754796,-96.1787153,15z/data=!4m5!3m4!1s0x0:0xf77aefb4e27f865!8m2!3d41.1754796!4d-96.1787153 And even though it says it's on a Street, on the back end of the claimed listing I've used "Avenue".

In case it matters, this is the landing page for the location: https://www.nebraskamed.com/chalco

As a general rule you ultimately are trying to get people back to a place you own, so they have the option of joining your email list. So if for example you know people who want whatever you're selling use Tumblr a lot, you should take a snippet of your post and post there, with a link pointing back to the original location.

But don't fall into the trap of thinking if you just repost your blog in a bunch of places, you'll get a lot more traffic. Better to pick a forum where your target buyer hangs out for example and be active on it month in and month out, answering questions etc., And if a question pops up on the forum you've already answered on your blog appears, link to the blog post. Or do the reverse. Answer questions from the blog in detail. Then provide a summation of the blog post in the forum, and provide the link if they want more details. This is a hard but ultimately more effective way of getting attention, than just trying to get your blog posted in a bunch of places.

I might have misunderstood your question. If you're asking about creating other blogs with different content in other places, it won't hurt you, but normally after a month or so, other blogs are abandoned. Just keeping one updated regularly over time is hard work. And put quality and promotion of that quality blog over multiple blogs with mediocre content.

Hello Community,

I do local SEO for our health system. I recently claimed and adjusted the marker on Apple Maps to our Emergency Room. I assumed since there's a road that leads right to it, the directions would change. But the directions send them to the front of the hospital building (instead of the emergency room entrance). Unfortunately, there is no way to get to the ER through the front of our hospital.

So now I'm trying to fix the directions itself.

I've searched through Apple Forums etc. looking for a solution without success. Any ideas on how I might fix the directions?

Here is the exact location in case that helps.

https://mapsconnect.apple.com/business/ui/editPlace?id=66160ad6-d915-11e6-b4a6-d3fec844f2f3

I know this is a long shot, but are there plans to eventually filter keyword volumes by location like the Google AdWords tool does today? Or is that never going to happen?

Assuming not, are there other recommended avenues for teasing out keyword volumes of a local vicinity? I work for a health system, so nearly all of our customers are local. So I always feel like I have to guess on words like "urgent care" since obviously I'm not trying to rank nationally, but often people do not use a geo modifier term when searching.

Thanks Miriam,

I'm just talking about our clinics that are front-facing departments. For example, Our newborn intensive care unit has its own name, phone number etc. and will soon have its own page on our website. But the physical address is officially still the address of the hospital as a whole.

I'm just worried we're going to have so many of these in one of our buildings it might not make sense or look spammy to list them all.

Hello Miriam,

For some reason I missed the notification that you responded. Your answer (I'm finally reading now several months later) is superb. I'm extremely thankful you took the time to write it. This is the EXACT advice I was looking for!

One follow up question: At the hospitals we have dozens of clinics, each with unique names and phone numbers (and different locations within the larger buildings) and all of whom we want to market.  But will Google consider it spam to have 20 or more markers on a hospital building for example? Or will some simply not show up on the map? Or is that considered a bad user experience?

A belated thanks,

Patrick

As a general rule you ultimately are trying to get people back to a place you own, so they have the option of joining your email list. So if for example you know people who want whatever you're selling use Tumblr a lot, you should take a snippet of your post and post there, with a link pointing back to the original location.

But don't fall into the trap of thinking if you just repost your blog in a bunch of places, you'll get a lot more traffic. Better to pick a forum where your target buyer hangs out for example and be active on it month in and month out, answering questions etc., And if a question pops up on the forum you've already answered on your blog appears, link to the blog post. Or do the reverse. Answer questions from the blog in detail. Then provide a summation of the blog post in the forum, and provide the link if they want more details. This is a hard but ultimately more effective way of getting attention, than just trying to get your blog posted in a bunch of places.

I might have misunderstood your question. If you're asking about creating other blogs with different content in other places, it won't hurt you, but normally after a month or so, other blogs are abandoned. Just keeping one updated regularly over time is hard work. And put quality and promotion of that quality blog over multiple blogs with mediocre content.

Hello all,

I'm in charge of local SEO for a health care system that covers the entire state of Nebraska, with dozens of clinics all over the state, but mainly Omaha and Lincoln.

I'm trying to build a cohesive local strategy for our organization, and a big part of that is figuring out what are the 20% of the actions I could take that will get me 80% of the benefit.

Based on your experience as a local SEO specialist or ideally someone who does local SEO in a health care setting, what are the key things I should focus on?

I'm not new to local SEO (just new to health care). My guess would be to focus in on getting a good local page on our website for every clinic/location etc., and getting a good Google Page listing for each one as well. But I figured I'd seek out advice on this before I plunge ahead.