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Thanks, Kevin. Appreciate the input. I'm thinking I'll still give Weebly a shot, because I've got a deadline and I can't meet it if I go with a platform I have to learn all over (like wordpress). I'll give it a go and see how it performs.

Sitemap is little bit tricky. There isn't free tool that make sitemaps with desktop/mobile annotations. That's why you need to talk with CMS authors and they to make plugin for it. Or outsource to 3rd party. Same is with desktop/mobile linking. It's much better if they make this change.

That's the thing it's not a topic necessarily, but we still want to rank for those terms. I guess instead I would say, if we don't publish a unique landing page for those highly competitive terms, what is the other best ways to influence those terms?

Hello Dirk, Thanks again for all of your help. So, I ended up not having the redirect setup correctly (I'm a noob!). For whatever reason, I could not setup the redirect using the redirect icon through the panel. I ended up accessing the .htaccess file (which was tough to find because it was hidden!). and I added this code. RewriteEngine On RewriteCond %{HTTP_HOST} ^www.YourDomain.com$ [NC] RewriteRule ^(.*)$ http://YourDomain.com/$1 [R=301,L] All of my redirects are now redirecting from www. To non-www. I'll have to wait for my next crawl to verify that the duplicate content has cleared, however, the redirect is indicating on httpstatus.io. Thanks for your assistance Dirk! B/R Will

I saw a new page cached on Google, so it seems like Google was able to find some, if not all, new content, sitemap or not. What concerned me though, was the cached page had old meta data in it. That's what made me think that Google might have been able to find a sitemap on the website server, but the sitemap could have been pointing to the test (versus production) domain. I've seen that happen before. So it's good you submitted a new sitemap via Search Console. I'd also take a look a see if there might be conflicting sitemaps on the server.

The comments above are right, you do indeed need at least 30 reviews in the last 12 months that have been posted to one of Google's review partner websites. See here for a list of locations you could use. Once you have accrued a number of reviews they will be appended to your adverts. Secondly, providing you are competitive in your SERP positions you could also look to implement Aggregate Rating Schema into your sites code, this will allow you to also display star ratings in your organic listings helping you to again stand out from your competitors when people search.  You can look into this further here. 

That's an amazing resource.  How have I not landed on that before ! Thanks Miriam !

My first reaction was to suggest you go ahead and optimize separate pages for each of the two terms, outdoor advertising and billboard advertising. Then I read your comment "the company only offers billboards". Now I agree with Erika that it makes sense to optimize the home page for the overarching brand offering / message (billboard advertising). It would be misleading to do otherwise and you'd be setting yourself up for high bounce rates, low time on page, and disappointed visitors. You also said your main competitors have not optimized pages specifically for billboard advertising. That might work to your advantage.

I just browse via Google.IT for "vangogh" and you're on N:2 spot after Italian Wikipedia article. I strongly recommend you to create account in SearchConsole and verify your site. There you can see in SearchTraffic exactly what position you get in SERP results. Now answer for browsers - modern search engines return SERP pages optimized for specific browsers. That's why it's possible browser X to see some results, browser Y to get other results. There is no way to escape this unless you change "user-agent" string in browser with some plugin. Some engines are even going further that return personalized results based on IP, previous searches from this IP, previous searches from this account, previous clicks on SERP, etc. The only way to get right position is with SearchConsole or special tracking tools as Moz RankTracker. And there you can see "average position".

Oh well. Guess it's worth the wait!

Yes, there are 4 Schema.org objects: https://schema.org/SubscribeAction https://schema.org/RegisterAction https://schema.org/JoinAction https://schema.org/FollowAction There is only one issue - on all of them there is "agent" that we're talking about. Like "John join ACME", "John registered to ACME", etc. And without agent codes can be verified w/o issues but look meaningless "join ACME", "registered to ACME", etc. I also try to implement Join/Subscribe/Register as SiteLink: https://developers.google.com/structured-data/slsb-overview but can't pass validation because "query-input". If exist it's unknown for subscribing, if i delete it it's missing and required. So consider both ways as broken currently. Anyway - you can markup emails: https://moz.com/blog/markup-for-emails and make them little bit actionable.

I'm a huge believer that you CAN find a great writer on these low-cost sites. But I'm an even stronger believer that you'll (a) have to be very lucky (b) spend a lot of time weeding out low-quality providers and (c) be better off hiring an in-house writer/team to handle the duties. Based on my experience, however, most agencies creating in-house writing teams fall short in one of two areas: Even though they have the staff to create worthwhile, meaningful content, they refuse to commit to quality, focusing more on speed than precision, delivering anemic posts that clients soon see through. When the clients bolt, the writing team is disbanded. The problem was neither the writing team nor the clients. The agency simply lacked the heart to do what was right. They create a team of ONLY inexperienced writers, which means the quality of the content is likely to wane over time, and no one is likely to notice until it's too late. RS

It's something I'll talk to the developers about, thank you

Hi Ruben, I would definitely agree with Eric on this one and highly recommend that you use the regular AdWords interface to view and analyze your account performance. It has been a while since I have been in an account that was set up using AdWords Express but I believe there is a link to view the account as a regular AdWords account from the Express dashboard. To diagnose why your ads are showing on the sidebar you would want to review keyword quality scores to find out where you can improve. It might have to do with you ad copy or landing page content not being relevant enough to the keywords you are targeting but could also be that your bids are simply too low! Your total budget will not have an impact on where your ads are placed, that simply limits your daily spend. How much you are bidding on keywords along with the other quality score and ad rank related factors will determine where your ads are placed. I hope this helps and you are able to improve positioning after analyzing your current performance in the regular AdWords interface!

Denise Ahh right, sorry about that. There is no plugin I'm aware of. You might want to try this method though: http://www.bloggingspell.com/add-schema-org-markup-wordpress/

Hey Becky I recommend looking at the metrics directly in OSE to get a side-by-side comparison https://moz.com/researchtools/ose/comparisons?site=http%3A%2F%2Fwww.key.co.uk%2Fen%2Fkey%2Fsack-trucks You will find a breakdown of the page, sub-domain, and entire root domain metrics at this link. Hope this helps!

Yeah I am in contact with a fb consultant now as well - I will let you know once I have a response