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This has been a common question from several of my clients.  I'm shocked that Google hasn't done anything to segment this local traffic since it's coming from one of their own products.  Google insights on the GMB panel isn't enough to cut it when our client has thousands of local listings.

Thank you for the responses, I think that tells me what I need to know!

If you are concerned with the 301 redirects no passing all the juice you do have the option to contact the site and ask them to update the link. This can be time consuming if you have a high number of links. Your best option is to review all your links in Webmaster tools and remove any poor links through contacting the site, or disavow, then redirect the site. Ideally, you would want all content on one site, mostly because you don't want to be competing against yourself for rankings.

Hello Rox, I hate the idea of you going away unsatisfied with unanswered questions. Let's try to work through this. Let me approach it from a different way, as I may have misunderstood what you were asking. https://sub.domain.com/quote/?affiliate_id=xxx https://aff_xxx_affname.domain.com/quote/ The first URL is the one I'd go with because it's easy to rel canonical back to the base URL and you're keeping it all on one subdomain. The second version creates a new subdomain for every affiliate, which I don't think would be a good thing. Please let me know if I have understood your question this time. Thanks!

Thanks for that important answer. Honestly, without a face-to-face interaction, this really takes this out of the realm of local optimization to be a purely organic context. If the products are the same for customers in each of the 3 cities in 5 states, are you confident that you have the strength on your team to find 15 really awesome topics for these pages that will make them not just filler but something amazing for your customers? This might depend on your product, if its application in one city would be somehow quite different from its application in another city ... I can't think of a ready example. Without knowing what the product is, it's hard to evaluate whether the approach you're considering has a good-sense foundation or could end up being a waste of your resources. It may be that you'd be better off sticking with PPC so that you're getting in front of your customers in various cities, as the true local component seems like it may be missing from this scenario. Hard to say without really knowing a lot about your business, the talent on your team and your customers' needs. Hope that makes sense.

Dmitrii is right - sometimes Google just doesn't show snippets and it's hard to tell why. Are other products receiving rich snippets for the same queries? If not, it may just be that Google has decided that that SERP shouldn't have snippets.

Just as Russ says - many things may happen. I will add few more: Panda 4.2 https://moz.com/google-algorithm-change#2015 even was on 17 July in UK SERP can be delayed to August. You also can be hit from Panda at any time. Just recovering is slow. Penguin can hit you any time. You need to check and keep one eye on your backlinks. Just recovering is slow. You can be hit from hosting infrastructure, CMS theme update, CMS plugin update, etc. You should investigated previous searches in SearchConsole and compare this to actual one. You can use archive.org and see historical changes in site and it's pages. You should check website log. Similar to "ship captain's log book" you and team there should log every change to site and it's pages/content. And even small change can invoke disaster after 2-3 months or even longer. I wrote few things that need to be seen. I can wrote even longer but sometime there are even outside of SEO events. Imagine that you're auditing something as "Rover cars" and there is sudden drop... because company is now defunct. You also can be hit from negative campaign, rumors, etc. As you can see it isn't hard to explain what's happening without know this customer, it's niche, competitors and social networks.

Hi Steve! If Peter and Kristen answered your question, make sure to mark their responses as "Good Answers."

Hi Nico, Tim's example should get you what you need to mark up your aggregate ratings correctly. I wanted to take a minute to address your other questions. Anything between the and tags in an example is something you should customize to your content. So in the example above, <spanproperty="name">Super Book, you would replace "Super Book" with whatever the name of the product being reviewed is. For any example of Schema markup, if the example includes information that isn't on your page, you can just delete those properties.</spanproperty="name"> For Publisher markup, the "publisher" isn't the person who wrote the review, it's the website as a whole (that's you) that is publishing the content. In terms of whether or not Google will include the ratings snippet since it can't verify whether ratings are real, in my experience they will especially if you have a good volume of reviews.

It could be the same, but I wouldn't overdo it and make it /pandas-in-chinese-zoo/pandas-in-chinese-zoo.jpg just to make sure you would stuff some extra keywords in there.

Thanks!

Thanks!

Hi Dmitrii, Thanks a lot for your feedback. This really helps making some content based decisions. Best regards, Bob

There is no real issue with having multiple H1 on a page - in your case you risk that the hidden H1 is ignored. If you hide more content on the page Google could consider that you're cloaking - if it's only the H1 I guess this risk is pretty limited. Dirk

Thanks for this helpful response, Dirk! Yep, you understood our question correctly. Looks like we may not be able to add an hreflang tag on our /traductor page then.  If there's any way around this please let us know!

Thank you! I'll go for Wordpress.

Two great responses from Dirk and Peter. Once you have identified the pages that are loading particularly slowly you can utilise the tools to determine the order that elements are loaded on the page, you may find that shuffling the order in which items loads also helps to speed things up by removing render blocking elements to load later etc. I quite often use tools.pingdom.com and GTMetrix for my site speed sampling and further analysis. The waterfall diagrams will really help you to visually see what are the slower items. GZip Compression and delivery of images via CDN's may also offer you a speed boost.