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Hi Amy, Thank you so much for considering Moz Local. Kevin has done a good job of summarizing the main reason a business might choose Moz Local - it's always important to manage your location data, and this is what Moz Local primarily does. The product ensures that you've got correct and complete information on the most important local business data sources. It also enables you to track, for example, how users are actually interacting with your Google My Business listing (like clicks-to-call, clicks for directions, clicks to your website) and alerts you to incoming reviews on a variety of platforms. Moz Local is also a life-saver if your business re-brands, moves or changes other basic data, enabling you to get all the platforms updated in a single step (instead of having to edit all your listings manually, which is a major pain!). You can see a full list of features here: https://moz.com/local/features As for leads, yes, we have seen leads increase in some case studies we've been doing, but that's not something we can guarantee, as each business' competitive scenario is unique. Please, let me know if you have any further questions about the product. I'm happy to keep chatting.

If by orphaned you mean that the pages are inaccessible from other parts of the website and Google is unable to see them, then technically no, it's not impacting your rankings. Or it could be technically yes, depending on how you look at it. If Google can't see the pages, hasn't indexed the pages, then it doesn't factor those pages into its algorithm. If those pages contain valuable content that users would like to see, then they should be accessible, and making them accessible to users and to Google can improve your rankings. I would ask why they're orphaned first before making changes though. If they're landing pages meant only to track SEM campaigns, or test pages to try new code, etc. it makes sense to keep those pages orphaned. Context is key. Don't open pandora's box by accident! But keeping them orphaned isn't actually impacting your rankings, because it's as though it doesn't exist to Google. So proceed cautiously, and may the odds be ever in your favor.

Hey there, I'd go for the Option 2, since rel=canonical passes the link juice in comparison to the noindex tag. Also, make sure you set up the rel=canonical to all the pagination pages as well. Hope it helps. Cheers, Martin

Hi Shaun, All cases mentioned in below article http://searchengineland.com/googles-matt-cutts-seo-advice-unavailable-e-commerce-products-186882 Hope this helps. Thanks

Couple of things - 1. Have you redirected from original website to the BigCommerce site and also redirected the shopify links to BigCommerce? The last thing you want is a chain like this - original > Shopify > BigCommerce 2. How long ago was this change? If this wasnt long ago then its probably best to wait for it get back up to the same/similar rankings as your original website. If you have done your redirects well, it should take a few weeks and the rankings should get back to normal. 3. Was there a structural and content change to your pages? If the answer is yes then its not really a straightforward migration. This is a complete new website you have got now that is not just a changed platform but different architecture and structure and maybe content. In this situation, its fair to say that there will be a lot of ranking changes. Was your original ecommerce website was handcoded by you and with shopify you used their templates? 4. As for 404, if there is no organic traffic going to these pages then you dont have to redirect them. You may have to spend some time looking at Google Analytics A lot of times this happens when you switch from one platform to another, there is an impact on the organic rankings. There would be something performing differently which can impact your sites visibility. Like Jordan mentioned, I would also suggest that you should focus on improving the site speed. Malika

Hello there! Jo here from the Moz help team. The Moz Pro tool is available on monthly rolling billing, which means that it will automatically renew every month. There is no minimum term so you can cancel future billing at any time. You can stop renewal through your subscription settings here https://moz.com/subscriptions This will stop future payments and you'll have access to your data for the rest of the period your paid for. You're welcome to reach out to us at help@moz.com for more help with your subscription. If there is anything else I can help you with please do let me know Cheers! Jo

I may have phrased questions wrong. Was just asking if a login page should be indexed.

Bee159, I would look at two aspects. (1) How much content do you have? Does the amount of content you have point to one page, or two pages (or more)? (2) If this is a new build for an old site, what of your target market uses smart phones versus desktop/laptop browsers? If this is a new website, what is the demographic of your target market, and are they likely to use smartphones or desktops to find you? Why does this matter? Outside of the fact that Google has put the mobile index first, you want to keep your interface as simple as possible for the users. If they primarily use a cellphone to access your website, then you will want to have longer, scrolling pages. If they have to click around a lot on a cell, it can be harder for them to find and read your information, and that can affect your bounce rates. If your clients/customers are primarily desktop users, then I would focus on what makes sense in terms of your site structure to put on one page or more. I'm not trying to hedge my answer, but I know you could have a huge site, or a small one, and those inform the site design and taxonomy, along with the target demographic for your site's users. When it comes to SEO and taxonomy, I would opt for KIS (keep it simple). What makes it as simple as possible for your users to find the information they need? What is logical in terms of bigger topic ==> more granular. When it comes to naming your URLs, if you decide the content is small enough to put on one page only, you can always do: .com/dental-services/whitening-assessment-treatment .com/dental-services/straightening-assessment-treatment I do think when you use subfolders, you should try to keep the names unique (think unique identifiers, even though it is a folder) when at all possible or if it makes sense. Why? Because it reduces confusion for people and bots. So per your .com/whitening/assessment .com/straightening/assessment .com/whitening/treatment .com/straightening/treatment Has a lot of the same words used again and again. Instead, consider something like: .com/teeth-whitening/unique-keword-here-assessment .com/teeth-whitening/more-keywords-treatment .com/teeth-straightening/another-unique-word-treatment .com/teeth-straightening/different-keyword-now-assessment Using 2 word mid-tail keywords or 4 word long tail keywords can you help you rank better and improve the logic of your taxonomy. To summarize, base how much content you put on one page on how your users read your material (mobile browser or desktop or both) and by how much content you have. And how to judge that, I don't know how to tell you without seeing it. However you organize your pages and taxonomy, do your best to give the subfolders unique names even when they don't have the same parent. The caveat is if it is not logical to the human eye and understanding to use 2-4 word phrases, then don't. You don't want to overthink or over optimize it. Some other thoughts...keep to web conventions, as people are used to HOME SERVICES ABOUT CONTACT (etc.). The slugs you can name using more detailed keyword phrases. If you have older clients (50+), then I'd stick to a very explicit taxonomy and navigation. If you have younger users, you can be a little more creative, like use the much-maligned hamburger menu. Does this all make sense? -- Jewel

Hi again, Katie! The reason you're seeing the "No Rel=Canonical" tag Insight is that we weren't able to crawl the homepage for this site, https://barn2.co.uk. We got an 804 crawl attempt error for that page, meaning that we weren't able to crawl it to see that canonical tag. If you can see the canonical tags on your site and you know they're there, trust the evidence! Our tools just ran into some issues crawling your site that meant that we couldn't read that tag. I hope this helps explain! If you have more questions, feel free to reach out to us at help@moz.com and we'll get your questions all squared away.

I'm afraid that we're not able to offer temporary discounts for this issue while we work on resolving it. I do understand if this means that you need to cancel your subscription with us, though.

It could end up outranking the homepage depending on how many links you have pointing to the page in question and how well optimized your homepage is for the keyword. Rather than focusing on ranking this page because of the URL though, I would focus on ranking the page that provides the best user experience. If the homepage is too broad to provide a good UX then maybe a separate landing page does make sense. If you're trying to outrank the homepage, the two things you have the most immediate control over are: decreasing the amount of times you use the keyword in prominent places on the homepage increasing the amount of internal links pointing to this other landing page Best, Daniel

First off dont use PR as a way to measure, its not been used in years and means nothing really. Moz's DA & PA are a better metric to use but even so should only be used as a hint not an authority on ranking. Ensure you are optimized fully on your site I can see a few areas you could improve, also i can see you've made a lot of landing pages for different areas this isn't the best tactic to help really. Especially as the content is the same its all just diluted. I'd recommend also doing some local citations to help you, get some people to leave you a review or two nothing spreads better then word of mouth etc. Try not to focus on what your competitors are doing and try to focus on what makes you the best electrician in Perth, e.g. you can make some guides of how to fix guides good share material etc. etc. Keep focusing on what the user would want, where the user maybe finding you and try not to focus on PR or your  competitors. Hope some of that helps.

1. It's great that you haven't been manually penalized! Unfortunately, yes I have seen pages drop off the map entirely before for specific keywords. Most keyword tracking tools only search the first 100 results, so if you don't make it inside that bubble it will display a null value like (--). It basically means you need to up your game. Most often you can make it well inside those first 100 results by applying on-site SEO tactics. Update your meta data, make sure relevant pages are linking internally to the page you're trying to rank, and improve the amount of unique quality content on page. Put some focus on the user experience. 2. You can disavow them, but I would strongly recommend you first check which ones are marked nofollow. You don't want to disavow those because they're already compliant with webmaster guidelines. For the rest, communicate with the bloggers you've paid and see if they can switch it to nofollow. Give them a couple of weeks. I don't think you need to jump straight to the disavow file if you can get a significant percentage of those links marked nofollow. I generally avoid using disavow files as much as possible because it's like the nuclear option. Last resort. Moz has a pretty sweet tool with their spam score. I love how easy it makes it for the novice-intermediate SEOs to do a good job keeping their site quality up without needing a ton of oversight from a director or SEO manager. Check out Moz's article on spam score to get an idea how it works: https://moz.com/blog/spam-score-mozs-new-metric-to-measure-penalization-risk I think if you have 4 or less that's pretty rock solid. It's an approximate value, so don't hyperventilate if you can't get it down to 0. Even this blog has a spam score of 1/17.