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Kickass content that is aligned with the new mission and that is highly linkable.

I have my blog set up so that I can easily get traffic data and revenue on categories, recent posts, and permalink pages. All decisions on what to index, what to promote and where to place my effort are based upon that data.

I assume you have used some kind of rewrite on the server to change URLS to / rather than .aspx. This could be utilising some kind of redirect to move traffic from .aspx to /. Firstly, I'd check how the URLs are rewritten (if they are), Unfortuntaley my knowledge of windows server configs is limited, however in Linux I'd be checking my HT Access file and the redirect/rewrite rules. Once you have ascertained how the redirect us happening and solve the issue, then i'd implement the correct 301 redirects. I'd like to ask why you opted for name-of-page/ rather than name-of-page.aspx?

I'd probably go with a book - either Inbound Marketing or Friends With Benefits

Thanks Aran!  I'm going to look into this too!

Thanks for the responses.  Is there a way to run queries on OSE?  I understand how to use OSE to check out competitors links, but what if I want to do a ["submit site" + keyword] type inquiry.  Those are the result that I need help sorting through.  Can this be done through OSE?

No, that's not correct. Think about the way link juice flows as well. Remember that it is the professionals who say neither of these practices are good. If you want a good strong SEO position, you need to avoid these practices.

You have two options (well, 1 real good option) - This is a site wide 301 redirect onto your branded site. Brands will always beat keywords in Google these days, so it's the obvious choice. If you can change any of the inbound links to the new site that would be great too, as it will send the right signal to Google that you are looking after the transfer and doing it well. Brand names work well in Google as they are trying to minimise the anount of keyword rich domains that pop up on a regular basis. See the following posts for more information on Brands: http://www.seomoz.org/webinars/what-signals-could-make-you-a-brand-in-google http://www.seomoz.org/blog/dear-google-big-brands-arent-enough http://www.seomoz.org/blog/the-next-generation-of-ranking-signals For more help with your transfer, you should look at a .htaccess rewrite (hopefully someone will jump in with a suitable one..!!) Hope this helps enough for now, Regards Aaron

Why do you prefer the All In One SEO plugin over the others?

If these pages have inbound links pointing to them, then combining this may give it a little kick up the rankings. Think to yourself why you'd want to include these pages under only one page. Are they not strong enough on their own? Do they have very little content etc. If so, then it would be an idea to combine them, and the others should be 301 directed (which will preserve 90-99% link juice) - Source: http://www.opensiteexplorer.org/About This will also mean that you have created pages with 3x as much content on them, which will stand up to higher competition and attract more long tail searches if done well. Regards Aaron

When we were building links we would go straight to websites that are ALREADY linking out to great content in our niche and ask them to consider our content for a link.  When we found sites like that we would build better content than they were already linking to. We no longer do linkbuilding.  Instead we spend all of our time on content creation and our visitors on their own submit our content to sites like stumbleupon, slashdot and reddit and that exposure creates links with no effort from us. IF you can create linkable content you can eliminate the work of linkbuilding.  Progress that way is slow at first but after your traffic starts growing it works exceptionally well.

I agree with Aran, as long as you use the display:none in a legitimate way, Google is unlikely to penaltize you for it. Even if they got as far as manually reviewing your website, they would see you've intended no foul with the display:none.

The developer now claims that including a mon_page attribute (1&mon_page=1) within the URL will let Google know how our archiving system works and, thus, prevent us from being penalised for duplications. Any help is greatly appreciated. Trouble finding info on this.

There is absolutely no reason why you can't turn it all around again To a degree, one of my customers also took a hit and with the changes we have made, they are starting to see rankings working their way back up again. Remember to stick closely to the Google Webmaster guidelines and you will be fine - just don't try anything that could be seen as dodgy in any way and keep hitting that content hard. Regards, Andy

Concentrate on getting some unique and high quality content into your site rather than link building at this stage - remember even with link building, you need content for other website owners to want to link back to. Otherwise, the best you can expect are a few non-target website links or no-follow blog posts. Combat the content first Andy

You may be better off sending that link juice to your own pages rather then to the blogs, seeing that they may not link back to you with a do-follow link. what would make someone link to your page, the fact that you have a link to them? or that you speak highly of them. why not just do article on the blogs with no links, if you speak highly of them they will more then likly link to you. PS this would create 1 way links rather than 2 way