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Hi Steven Thanks for taking the time to respond. I would be very keen to read up on your powerpoint slides - will you be able to post the slides on seomoz/blog? Good luck with the pres! Simon

This is a topic I feel needs extensive testing. As you have said, although google has not commented on the subject to any great degree other than best practice (with respect to relevant linking) it would appear that there is methodology out there that would suggest the comparative quality of inbound links does have an effect - Eric Ward/Adgooroo are avid promoters of "domain profile" when it comes to inbound links. The penalty side of things has only come into play recently with the PANDA update - many sites that rely only on syndicated content to exists have been penalised - as a result, perfectly legitimate sites that have syndicated content out with links in have suffered . Of course the efficiency factor comes in to play too - both from the time and effort needed to gain a high quality link, over the "loads of links in 10 minutes" through directories/blog comments/syndication. We all know that 10 high quality, relevant .edu links will earn way more brownie points than 100 "easy" links from non-relevant sources. I suspect if you took a large site with a high number of back links and reduced the number of spammy links - you might, over time, see an improvement in ranking. This is of course an assumption though, would be interesting to see if anyone has experimented.

Each tool processes pages differently, attempting to emulate the actual Googlebot crawler.  You may want to jump over to SEOmoz's Help Desk to get specific info on the Moz version, however the only way to know that you'll always be able to see what Googlebot actually sees, even when the Googlebot might change over time, is to use Google Webmaster Tools. Sign into GWT, then click to "Diagnostics" and then "Fetch as Googlebot".  There you'll be able to enter a URL.  It may take a few minutes to get the results, but you'll see what they see.

On that level, brevity might be a plus... easier to watch 20 seconds than two minutes.

Thanks for that EGOL. That does make sense.

Its a shame there isent an algorithm that one could look at to determiine the value of links

Hi Keri, I am having the same issue with Mac OS may we publicly know how to solve it ? many thx matteo

Hi Eric, I'm so sorry you haven't gotten an answer by now, I'm not sure how this slipped by everyone. In my understanding, yes, it would be like moving to a new domain. If you're still in need of an answer, go ahead and create a new question and I'm sure you'll get commentary (and I'll go ahead and close this question if you do so).

http://googlewebmastercentral.blogspot.com/2010/12/sending-video-sitemaps-q-holiday-cheer.html good coverage of video sitemaps, would try that if your creating on volume

The worst thing you can do is nothing. www.mysite.com www.mysite.com/ mysite.com mystic.com/ www.mysite.com/index.html Above is 5 examples of URLs which COULD all lead to the same page. There are numerous other possibilities as well. If you don't let Google know which version of the page is correct, then you will suffer the consequences of duplicate content. What happens is Google doesn't know which page is correct. They will pick one of the non-www versions because that is what your Google WMT is set up to do. Meanwhile other versions of the pages are being used. You are sending your link juice to a page, but it is a complete waste as it is not being considered by Google for SERP. You MUST resolve this issue if you care about SEO at all.

Also it depends on how good the news content is... if the news is great and interesting stuff it will get lots of links, if it's just company announcements and generic industry news then it probably won't. Same for the videos really... it's not so much what the media for the content is, it's more about what the quality of the content is. i.e. If you have a great news category that puts out original stuff, but are replacing it with videos that aren't as good as your news then that will negatively affect your SEO. Or if you have mediocre news and are replacing it with great video content, that will positively affect your SEO. If both are good, keep both

It is my opinion that video marketing is somewhat ahead of its time, and not worth putting a ton of time, money, or effort into at this point. That includes a service like Tubemogul that ultimately spams social media and video sites with you video. Unless your video is unique enough to become popular, touching or funny enough to become viral, I would only produce videos that would be relevant for my website/blog and visitors.

Really great insight, Ryan. Your input is greatly appreciated. Especially on the topic of deeper page links and multiple different domains. Thanks for contributing.

It will direct the link juice from the redirected URL to your page, as long as you use a 301 (permanently moved) redirect. This will pass 90-99% of link juice from the linking URL. To squeeze out everything you can get (pardon the pun) ideally you want a direct link, but a redirect will pass most of your juice along in the case you would have to get people to change hundreds / thousands of links.