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Are you making any changes to the site's backlink profile? I took a quick look and noticed that the site has some spammy looking backlinks pointing to it. That might be a reason for the decrease. Also, I think Moz has since updated their index and the metrics they use. Might be a good time to check on your metrics again!

Thanks, Brooks. And sorry for the delayed acknowledgement. I think a day after I asked this question is when the flu bug came to visit. I was totally out of commission for an entire week. I downloaded the MOZ guide you suggested and will dive into it tomorrow morning! Thanks again, Billy

Hi Billy, As Im able to understand from your question, I see 3 key points to chat about: Local SEO: It looks like you need some advices on optimizing for Local SERP results. As I am not an specialist in that field, I'd be referring you to some articles about that. Study them, apply what you can and if you have some trouble understanding or impacting anything, shoot other question here in the forum. Match Your Local SEO to Your Business Type with the Local SEO Checklist - Moz Blog Location Data + Reviews: The 1–2 Punch of Local SEO - Moz Blog New Research: 35% of Competitive Local Keywords Have Local Pack Ads - Moz Blog 45 Local SEO Pitfalls and How to Avoid Them - Moz Blog Adwords Keyword Planner and/or other kw tools: There hs been a lot of chat about having a nice and acurate source of information about search volume and competition. Its known that adwords' kw planner does not give us (in SEO, not in paid) a reliable data. One of the latests Rand's WhitBoard Friday is exactly what you need here: Why Google AdWords' Keyword Volume Numbers Are Wildly Unreliable - Whiteboard Friday Time gathering information: There is no need to wait any time. For any tool data you use, it will be data from past time and rarely will differ from one week to another. It could be different for any given month, because of seasonality. As a general advise, Google a lot and try to follow some of the authoritative communities and blogs that share advises. Like Moz blog, Ahrefs blog, Search Engine Land, SEMrush and many others. Itś really hard to comment any solution or help you when the question is this generic. Hope it helps you. Best luck. GR. PS: Please edit the other questions, so as not to have duplicate ones: https://moz.com/community/q/keyword-tool-best-practices

Hello, Nikki! Thank's a lot! You realy help me! I will take your opinion.  https://sosservice.lv https://atslegumeistars.lv https://eirologi.lv

Sad to see no reply yet, let me tell the scenario in short: Domain A (two years old, ranking well) A month ago we moved it to Domain B (301 and change of address, everything. After 2 weeks all traffic moved from Domain A to B successfully) Now, for some reasons, unfortunately, we have to move to Domain C. My question is, should I 301 and change of address from Domain B to domain C or from Doman A to domain C? If we should move from A to C, then what do we do with Domain B in GWT? Or we should move from domain B to C? then what to do with A? Please help, this is very rare and critical matter.

I will check that out but it is good to hear. Thank you,

That helps some, but there are a few things I'm a little unclear about. Thanks though!

So - after digging around a lot and reading and re-reading every article that popped up for "screaming frog alternative", I've come to the conclusion that for the price, there really is nothing better than Screaming Frog right now. I was impressed, however, with the incredibly helpful team from Deep Crawl.  This enterprise tool is designed for larger websites - whereas Screaming Frog can crap out of your local machine runs out of memory.  Because it's a more powerful tool, it's more expensive than Screaming Frog - but if you need an enterprise solution, it's definitely worth looking into.  Another big differentiator is that Deep Crawl has no limit to the number of users, which is our primary pain point with Screaming Frog.

Thanks David. Moz pro isn't showing any changes in search visibility. And yes, Google gains are outweighing Bing/Yahoo losses. So I suppose people might be moving. This article says that they're not: http://gs.statcounter.com/search-engine-market-share/all/united-kingdom but perhaps my audience is.

Hi Roman See below example https://www.greeneking-pubs.co.uk/pubs/suffolk/cock-pye/menu/

By clicking on your Spam Score rating on the Inbound Links tab of Open Site Explorer, you can see which specific factors you're being flagged for. The flags represent a wide variety of potential signals ranging from content concerns to low authority metrics. However, this does not mean that you need to 'change' these things, rather it's just an indication to be aware of them. For more information on how Spam Score works, I recommend checking out these articles: Spam Score: Moz's New Metric to Measure Penalization Risk Understanding and Applying Moz's Spam Score Metric - Whiteboard Friday I hope that helps! Eli

Perfect, thanks for sharing the link!

The structure of a website or a blog is of great importance for its chances to rank in search engines. In my opinion, there are two main reasons for this A decent structure makes sure Google ‘understands’ your site. A decent structure makes sure you do not compete with your own content. Site structure is only one aspect of SEO. All the different aspects of SEO, like content writing, keyword research and even technical SEO, have to do with site structure. All the different aspects are closely related to one another. Keyword research Proper keyword research will help you nd out what search terms are used by your audience. And this is of great importance. Optimizing for words that people don’t use, doesn’t make any sense. In order to perform your keyword research well, you’ll have to get inside the heads of your audience. So, for Example, you have a design agency and you need to research for a topic like Wordpress, Web Design, Woocommerce Design, Shopify and so on. So let's take "Shopify Design" as the main topic, let's assume you have been developed a lot of project about it, and you want to rank your portfolio. In that case, you create a category page called "Shopify Design" and inside of it you can use subcategories like Furniture Stores Shoes Stores Boutique Stores Pet Stores As your site grows, you might create duplicate tags and categories. When you have a category "Shopify Design", you shouldn’t have a tag page The same goes for single or plural; an article shouldn’t be in the categories ‘shirt’ and ‘shirts’. One of those shouldn’t exist. Pick single or plural and stick with it for all your category and tag terms. Tags and categories are both examples of a taxonomy system. When used correctly, a good taxonomy system can boost your site’s SEO. The opposite is also true: when used wrongly, it’ll break things. Why optimize your category pages? There are two main reasons why you should focus on optimizing your category page: 1 Category archives are landing pages Your category archives are more important than individual pages and posts. Those archives should be the rst result in the search engines. That means those archives are your most important landing pages. Thus, they should also provide the best user experience. The more likely your individual pages are to expire, the more this is true. In a shop your products might change, making your categories more important to optimize. Otherwise, you’d be optimizing pages that are going to be gone a few weeks/months later. 2 Categories prevent individual pages from competing If you sell boxers and you optimize every product page, all those pages will compete for the term ‘boxers’. You should optimize them for their specific brand and model, and link them all to the ‘boxers’ category page. That way the category page can rank for ‘boxer’, while the product page can rank for more specific terms. This way, the category page prevents the individual pages from competing. Categories are used to create large groups within your site. They bundle content that has a similar high-level topic. Products or blog posts on your site should fall into a category (a shop category or a blog category). Tags on the other hand just group content on certain topics together. Tags are not hierarchical. You can see them as an index of your site. They’ll not necessarily fall into a category. They can apply to products, but to other site content as well. In your case to be effective in your strategy you need to follow a herarqy Main Categorie ---> Shopify Design Sub Categorie ---> Furniture Stores Single Project  ---> Project X optimized for a long tail keyword You can use the tag with a different approach An example could be minimal desig typographic desig color full I hope this info can help you.If my answer were useful don't forget to mark it as a good answer Cheers

This is a tricky one.  Things I might consider are: changing your link structure and the hierarchy of links and link equity flow throughout the page is no problem. So long as you use 301 redirects in the correct way and get things indexed in search console (there's a stricter limit on how many you can do in a day now but it's still a good 10-20 in my experience) then there will be no waiting around for the changes to take affect and rankings will not tank because of 301's like they used to.  The whole structure could be changed and reindexed inside a week. Pages with the same copy near one another may still be competing unfortunately (the problem you're having) but it could also just be that the new pages are newer and haven't had the traffic and user data fed back to google yet so it's not ranking them highly.  Do a bulk DA check to find out. I would certainly consider seriously looking at what your successful competitors are doing - if they are ranking then they have it the right way.  But don't blindly follow the competition without researching their pages and crawling them with tools like Screaming Frog to see the link structure visually. "Self Storage Vancouver" as David said, should be your main page, at the top.  Then the local pages should all link to this page and they will make sure you're ranking for that term.  Then have the sub pages with their towns in the H1's, title and URL as you describe and mark t all up in Data Highlighter and make sure the GMB categories and locations are absolutely spot on with your NAP.  Like 100% identical. Use Moz Local for this. The bounce rate on your main Self-Storage Vancouver page will be 0% because everyone will choose a city so this will really help with the UX signals - although google will know it's a sort of portal page. Remember that google ranks 'entities' but it can take time for an entity to appear in local search, on the maps and on the SERP.  You'll be used to having things appear instantly with your main page with it's high DA, loads of traffic etc but when you open a new one you are still starting something new in google's eyes so you cannot expect the same results immediately. Hope this helps.

You're welcome, Brooks!