Meta Data Question

[AlexStanleyGK]

Hi There,

I am working on the umbraco CMS and we have a Menu page which sits under one page on the CMS.

When accessing this page on the front end and navigating between the food menu / drinks menu, the url changes depending on which content you are on, however i have only one place to input a meta title and description meaning that it is seeing them as duplicate content as both the drinks menu url and food menu url are showing the same meta data.

Hopefully this makes sense, does anyone have anything similair where a url change happens when content within the page changes.

[Roman-Delcarmen]

Basically, you are talking about just one page (I mean one URL) with 2 different contents the food menu and drinks menu. So the answer to your question depends on what you have and what you want but mostly what your users do to land

In an ideal scenario, you will need to have 2 different pages one for the food menu and one for the drinks menu. But that is not the relevant point. What you want or what I can tell you is not relevant talking form the SEO perspective.

What is your audience behavior?
No matter if you are a big company or a small restaurant, or if are using Wordpress, Joomla or Drupal the first question you need to answer
is what your user do to reach your website or your competitor's website, probably they are the same.

If you made a research and found that there are 10 users a month that asking to google for your menu, your discounts or even your offers, well you have your answer. Let's take this example you have a restaurant called tacos top and your website is tacostop.com

Let's take the first scenario, you will use a single page for every menu and sub-menu page

tacostop.com
--tacostop.com/menu
----tacostop.com/menu/food
----tacostop.com/menu/drinks
----tacostop.com/menu/wines
----tacostop.com/menu/coffes

The tacostop.com/menu will be like a category page is going to be one of the flagship pages. You can include your food, drinks, desserts, coffees and so on. Inside of this page, you need to include a link to every specific sub-menu and all these 3 level subcategories need to point (link) to his parent page in this way you are telling Google, hey this page is important to me if some ask for my menu show this one.

This page needs to be optimized for a keyword like "taco stop menu" and the secondary pages need to be optimized for longtail keywords all the keywords need to be optimized based on a Local Strategy and your Audience. If you don't have enough data on your Google Analytics or your Search Console.
You should research your competition or your local audience.

Let's talk about the second scenario, you will use a single page for all the content. In this case, you will need to optimize a single page for multiples keywords and this will be you structure

tacostop.com
--tacostop.com/menu
----tacostop.com/menu#food
----tacostop.com/menu#drinks
----tacostop.com/menu#wines
----tacostop.com/menu#coffes

As you can see all the categories are on the page as a section a good example of that is Wikipedia
So your headers and its structure play a relevant roll rol on this scaneario.

H1 ---> Your main keyword "Tacos Top Menu"
      H2 ---> Tacos Top Foods
               H3 ---> Pastas
               H3 ---> Meats
               H3 --->Seafood
       H2 ---> Tacos Top Drinks
              H3 ---> Orange Juice
              H3 ---> Lemon Juice
              H3 ---> Water

So in this way, every category will be a section on this page and every section need to be optimized for its main keywords If use Moz track the single performance for those keywords is very easy

I hope this explanation can help you

If my answer were useful don't forget to mark it as a good answer
Cheers

[AlexStanleyGK]

Hi Roman,

Thanks for getting back with the response,

I'm not sure if i was clear in my first post,

The CMS page is static and does not change but the menu content module within it is virtual content,

So depending on which menu is clicked on the menu module, the url will change however it is still seen as the same CMS page in the back end of the website.

[Roman-Delcarmen]

can you send me an example (inbox) so I can understand better

[AlexStanleyGK]

Hi Roman

See below example

https://www.greeneking-pubs.co.uk/pubs/suffolk/cock-pye/menu/