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I would try to keep the same data, but organize it in a way that looks good on a screen the width of a mobile phone. HTML tables render the same way on a phone as they do on a desktop, they're just more likely to get smooshed. I recommend playing around with your HTML using Google Chrome's Inspect option, and changing your device to a relatively small smartphone. Then build a table that looks good there. If your table has too many columns, I'd recommend dividing the table into multiple tables, so you have the same data but in fewer columns for each table. Good luck! Kristina

It is true that search engine gives more value to some part of the page than other? Yes, Google's Document Ranking Based on Semantic Distance, and the recent Reasonable Surfer stuff all suggest that valuing links from content more highly than those in sidebars or footers can have net positive impacts on avoiding spam and manipulation Source: All Links are Not Created Equal: 10 Illustrations on Search Engines' Valuation of Links https://moz.com/blog/10-illustrations-on-search-engines-valuation-of-links If I have div in the main content as that considered par of the main content or no? You can have a div, or not, The tag is nothing more than a container unit that encapsulates other page elements and divides the HTML document into sections. Web developers useelements to group together HTML elements and apply CSS styles to many elements at once. I don't understand your question. Everything inside the body tag count as a content but even the header tags counts because your meta-description, your titles and canonical tags are located in the header, so from Google's perspective, they are relevant.

Thanks, That is a great response Roman, I'll go through those links and study them.

Hi Thomas, I didn't tested this ever for my website but you can give this a try by mentioning in robots.txt file User-agent: bingbot Crawl-delay: 1 1 – Slow 5 – Very Slow 10 – Extremely Slow Thanks

Gaston is pretty fast.

Perfect. Thanks!

Thanks, Nathan No, the content hasn't changed on-site. I think I will just have to give it a bit of time and hope that it improves like you say. The frustrating thing is you make changes and put hours of work in for something which all the sites and Google tell you is important and then feel let down when you check ranking to see you've dropped. I shall keep plugging away.

Hey there! Thanks for reaching out to us! When I analyse 'whatiscbd.com' I see a spam score of 2. Would you be able to write in to help@moz.com so that we can look at this further please? If possible would you also be able to send a screenshot of OSE showing your spam score as 9. One reason as to why the spam score is different between the two, is because I can see different inbound links which are only pointing to either the www version or the non www version of your site. (Regardless of whether they redirect). Looking forward to hearing from you, Eli

Thank you, I appreciate the feedback on this.

Hi Arzawacki! Kudos to you for opening this up to the community for feedback. I second EGOL's wise advice that educating yourself about SEO is going to improve your game as a designer by leaps and bounds. Rather than reiterate what EGOL is saying, I want to take a few minutes to give you some specific feedback from a brief look at the website you've linked to: I like things about this site. I like the creativity of the language that has been used. "Ah hail no". Funny. I can see you've worked hard not to take a "vanilla" approach to what might otherwise be considered a "boring" subject. The green is not working for me. It's too loud for my comfort, making it hard for me to attend to the content on the screen. The effect is dramatic (again, kudos for creativity) and if this were a movie I were watching, those green skies would be truly ominous. But, this is a website with the purpose of selling a service which I, the consumer, need to be sold on, and the very vivid color juxtaposed with the black background and grey text is making it really hard for me to read the content, which is how we sell the service. If you keep the site, I would tone down that green and brighten the text. This article has some good, visual examples of what I'm referring to: https://www.nngroup.com/articles/text-over-images/ The site is not well-optimized for local consumers. If this business is serving a local clientele, the site is not providing sufficient signals for consumers to fully understand this. It lacks the title tags, locally-optimized text, images, contact page contents and other factors that say "We serve here, come on in.". The text content of the website is, in itself, extremely brief. The homepage is all but empty, when it should typically be one of the strongest pages of the website. You mention in your critique of the SEO company's other sites that you have seen that they seem "crowded" to you. This is the perennial debate between Design/UX/SEO folks: how do we keep things tidy while also getting maximum oomph from the website's content? Right now, the site is erring on the minimalist side, in my opinion, because there just isn't enough there to convince me that this service is THE ONE for me. You know how you've created the FAQ page? That's a good place to start to get into the mindset that this entire website exists to answer customers' questions, on every page. Right now, it's not doing that. Again, look at the home page. If I hit this page, am I going to pick up the phone and dial because this page has convinced me I've found the company for me? If not, the homepage isn't working for the company. Summing up: If you decide to keep the site, it needs some pretty substantial overhauling. If you decide to hire an SEO company, I highly recommend hiring a company that specializes in Local SEO but also has organic SEO in their back pocket. Right now, adequate local hooks just aren't there in this site and they need to be incorporated. If you decide to learn SEO, you'll begin to see these types of issues in your daily work, and to be able to spot within a few minutes whether websites are capable of truly serving consumers while also sending the necessary signals of authority/relevance to search engines. I'm really glad you're here in the Moz community, as it's a great place to advance your education to the next level!

Thanks Ruth, that all makes sense and the reason for our quality over quantity approach so far has been because we're committed to white hat techniques which will give us lasting results. As far as we see it, our website looks better than the competition, we have higher quality content and articles, we have higher quality backlinks, a better ahrefs rank (although understand this isn't a google metric). The only difference we can see, is the fact that we have less links. We're committed to building more authority to the site via high quality editorial links, however it is very frustrating to be outranked constantly by people who are using only spammy techniques. Another consideration is that one of our competitors who consistently ranks #1 on all of our keywords, has a 1 page website with 600 words of text on it, yet they're ranking for 700 keywords; most of which don't appear in their backlink profile which we have studied in depth, or on his site. It seems to be one rule for the competition and another for us.

Hi there - The simplest thing to do is to: choose a url variant (either with or without /) and apply it consistently across the site. say you choose the "without /" version. Redirect all "with /" versions to the without version. make sure the rel=canonical of each page points to the variant you choose (either the with or without traling slash variant). when linking to a page on your site (from a banner for example) try to link to the variant you choose, otherwise Googlebot has to follow a url redirect unnecessarily, which is an inefficient use of your crawl budget. I hope this is clear. Thanks!

Number 2 certainly seems like it would be the best option! Thank you very much! I just need to figure out how I go implementing it now!

Thank you it makes things much more clear now.

Hi Calico, You're welcome, and that's good you're not seeing anything in Google Search Console to indicate a problem. Also want to highlight something you've said: "I will do the audit, but my first thoughts looking at it, is that the other fishing charters around me don't really do anything for SEO, so they will likely score low. " The purpose of you doing this audit will be to take the top competitor who isn't being filtered out for your most important keyword phrase, compare his metrics to yours, and then see if going through that process helps you figure out a reason why something he is doing is making him strong enough not to be filtered, compared to your business. So definitely do be sure you are picking that top ranking competitor who is showing up for the term most important to you. I'd really like to hear what you discover from the audit.

Hi Alan, I don't think the extra 3 spaces would affect your SEO / rankings tremendously. Bots would still crawl and recognise the keywords in the URL. If you're after visibility on SERPs, you can optimise your meta title and description in a way that your brand & keywords are visible and clickable. As the meta title font is heaps bigger than the URL and description, that would be the first thing searchers see. Also, I doubt your URL will get truncated in SERPs with the extra 3 characters. Hope this helps!