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You should steer clear of creating yourself a rule to say that you need to link out at least once to an external source on every page of your website. On some of your pages, multiple outbound links to great resources can be fine. On other pages, it might not make sense to link out. If an outbound link adds value to your website visitors, then it's a good thing to do. If it doesn't, don't do it. It really shouldn't be any more complicated than that. Linking to (or not linking to) your social media profiles will have absolutely zero impact on your SEO, but could be useful for your audience. I'm not sure what industry you are in but a government white paper should be a superb resource to link to if you think it adds value.

I'm to give that a go Martijn. The text "XML Sitemaps" is in there and flagas as an error. Does this need to be reformatted as well or deleted? Kind regards, James.

Hi Crystal, I apologize for not seeing your question earlier. It's a really good one. Before I reply, may I ask you a question? Do your landing pages represent physical locations of the business, or just locations that the plumbers travel to for service?

Hello Brickbatmove, Have you done a complete content and URL inventory yet? You need a list of every URL on the current site with columns for traffic by source, count of internal links and count of backlinks, at minimum. Anything with an external link does need to be redirected to the new URL. Even if you don't keep the content, redirect the URL to something similar on the new site. How to do a site migration safely is beyond the scope of Q&A. I suggest you read some guides like the ones below, if you haven't already: https://moz.com/blog/website-migration-guide https://searchengineland.com/site-migration-seo-checklist-dont-lose-traffic-286880 https://www.brightedge.com/blog/a-step-by-step-guide-to-nailing-your-next-site-migration/

Thanks, Martijn. How would you typically reference the code from other pages? An example would be great. Thanks!

Using the htaccess I 404'd all the pages using "Options All -Indexes". Will this resolve the issue?

Usually, we are talking about a wrongly coded page, which gives you a loop when crawling. If you can show the site itself, I will gladly help you find it. If you cannot disclose the url, you can do the following: create a crawl with a tool such as Screaming Frog, filter for these URLs, and check their inlinks and anchor texts specifically for this type of URLs. When you will find a pattern, you will find where the code is broken. Good luck!

Hey there! Sorry for the trouble. Our MozBar does detect this canonical, so it is odd that the Site Crawl wouldn't. I might recommend reaching out to us at help@moz.com with your campaign details. We can check on your site crawl and see what might be going on!

If you have a kickass price, SHOUT it in the <title>tag.</p></title>

Thanks for your answer

You can geo-target the AU and US subdomain to the respective countries, but you can't target the EU as it isn't a country. HREFLANG can help as well, it depends on the differences in the content. You can do both, but in terms of what you should do: HREFLANG = regional language changes (US English vs AU English) Geo-Targeting = content changed to target that specific country (ex. products sold in the US but not AU, or extra regulatory content due to a country's laws OR (and a better example) the content needs to be different because selling your product in AU vs US is different like Christmas cards in each country, one has Christmas in summer and the other in winter).

Meghan from Moz pointed out I had Disallow: /*? in the robots.txt and that appears to have been the problem. It is the default Magento 2 setting, so not sure why they had that in there.

In my opinion, it has negative value because it subtracts from the amount of time that you can spend on your own site.

Hi Fubra, You can disavow at a domain level, so no regex is required (and I don't think it will work). Just add "domain:" before the domain, eg. domain:spammysite.com Marie Haynes wrote a good guide to using the disavow tool here if you need any further information: https://moz.com/blog/guide-to-googles-disavow-tool Cheers, David

Yeost could be your problem here, do you use it? 7.2 turned it on its head and redirected the media to a page of its own creating thin content. This is a larger problem than just MOZ, it affects your google index. Yeost released a plugin that eventually deindexes the pages. Check their site for mor information on how to fix the problem.

According to a Google post on their webmasters blog the mobile-first indexing is more about how they gather content and not necessarily about how content is ranked. I ran your website through Google's Mobile-Friendly Test and everything looks fine. You can check it out here for you: https://search.google.com/test/mobile-friendly. However, when I ran the mobile test I noticed you are blocking a few content resources within the robots.txt file. I'd update that so Google can access the /wp-content/ folder and properly index images within that folder. Back to the mobile issue, personally I don't believe those two issues will be too impactful unless it is impacting the overall user experience. I hope that helps some.

Hello Rachel, It could be negative linkbuilding, also could be that some automated pages are creating those links without restrictions. I would worry that much. On one hand, Google (though their spokesman) said that the algorithm is pretty good finding and diminishing the strength of spammy links. So, if you talk to someone from Google right now, they might said: leave them, probably the algorithm will consider those as spammy and there will be no harm. On the other hand, If you are absolutely sure that those links are spammy and malicious... then go ahead and disavow them. Remember that it's possible to disavow an entire domain. More info here: Disavow backlinks - Search Console Help Hope it helps. Best luck GR