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Hi there! There are several issues to be analyzed here. 1- The site is not offering that useful content to users, im seeing too few words and not that much content. 2- Internal search results are being indexed 3- I do highly recommend you to take a deep read into these resourses: SEO begginers guide - Moz Google Raters guidelines - Google Hope it helps. Best luck! GR

One more detail of note The old site still shows in google site: search, two full years after everything is 301'ed. Change of address was not used - is that critical to ensure that PR passes? If so - it doesnt allow redirecting into a subfolder - what do you recommend in this cases - temporarily change our 301 to point to newsite.com instead of newsite.com/subfolder in able to get past this blocker in the GSC change of address tool? "The old site redirects to newsite.com/xxxx, which does not correspond to the new site you chose."

Hi Chuck, I would also look into categorizing your URL parameters in this case: https://support.google.com/webmasters/answer/6080550?hl=en as this is inovlving both sorting and categorizing the data on the page it's a good solution to tell Google more about the intent that you have on this page. Martijn.

I think the easiest way to figure out whether or not Page Rank is properly flowing to those deeper sub category landing pages is to crawl the site with Screaming Frog. I don't remember if a Moz crawl pulls page rank for every page but if not crawl your client site with Screaming Frog and connect to Moz's API. This will pull in the Page Rank for every page and you can sort to find out if there are any issues. How does the hamburger menu look like on mobile? I'd be curious to see what the engagement looks like when the entire menu opens by default.

Thanks for the suggestion. Makes total sense and is probably the best course of action. I was looking at the content I had inherited and trying to organize it better, when really what I need is new content.

I had 2 business websites & it became an issue because our backlinks were all from the same sources & were competing & I do not believe Google liked us being 1 business with multiple websites. We combined ours into 1 & it's going well as we managed to retain rankings. If it's a business website you have then in my opinion you should keep things the same as more & more people are creating multiple websites & Google will eventually be forced to act against it. I type this as someone who battles a Competitor with 5 websites. Personally I think your rankings will nosedive as your homepage will be thin content & Google won't like the new domains with no authority or backlinks. I'm no expert but i'very been around the block. What has prompted you to want to split the domains?

This is a good reply. Everyone gets really confused because Robots.txt has very minor, partial wildcard support and that makes people think that Robots.txt files use Regex, which they do not. Instead of having some weird half and half implementation, it would be much better IMO if the Robots.txt initiative / directive were updated to say "yes, you can use full regular expressions with regards to URL string matching". Many people are left in a kind of silly guessing game because Google doesn't 'properly' elaborate or invest in expanding the definitions to their currently (publicly) assumed end-game. People assume that if "*" will match any string of characters, "?" will match any individual character when used in a robots.txt file. This would make sense, but it's not the case. AFAIK there are only one or two supported wildcard characters in Robots.txt and that's why people get confused, looking for escape characters and the suchlike.

Thanks Lowry for replying. For this event we won't pay single dollar for back links. As I told the main purpose is building relationship with bloggers and if they like my event they will link to my site.

Hi Jordan, Thanks for your response. Moz has flagged 5 pages with duplicate content, 2 new which I have redirected. When I look at the others, they aren't actually duplicated eg "Careers" has 141 "associated" pages but none of them are actually similar eg "subscribe to our newsletter".  Re speed, I ran a report which says it is slightly under par - all content loads in 6 secs, all scripts load in 16. Any further thoughts appreciated.

Hi Miriam, Yes, these are very helpful! Thanks for the advice on doing a competitive audit. I will certainly do this for both clients!

Hey Rose, thanks for reaching out! The duplicate content groups specify which URLs are considered duplicate content of each other.  How we determine duplicate content is by parsing the HTML source code of the page and comparing the similarities between all your pages.  If you have two or more pages on your site that have over 90% matching code, we will flag them as duplicate content.  The groups help identify all the pages that are dupes of each other.  I hope that helps to answer your question, you can always follow up with help@moz.com if you are needing further assistance. thanks

Thanks Gaston. Everything seems to redirect fine, so I guess I need to be patient!

Definite pros and cons to both it would appear. I don't have the answers to those questions but I will look into this with my developer. You've been a great help Brendan! Thank you for the insights and for your time.

In regards to keyword targeting the first goal is to write in a way that is natural for the end user. You shouldn't focus too much on trying to include your core keyword a specific number of times there isn't a hard and fast rule for that. What I would look at instead is keyword density. This will take into account your longer form articles. But you shouldn't focus too much on hitting certain keyword targets but focus more on producing great content that solves a particular pain point. Hope that helps some.

Hi BobGW, I can point you in the direction of a great content writer, who has experience with technical writing as well. He's always done a great job for me! Let me know if you're interested (FYI I would not get a cut of his services -- I'm just happy to make the connection).

What Jordan says, getting the Schema wrong is just unfortunate but it shouldn't hurt you.