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unless you are really going ham on creating anchor text internal backlinks, I would focus on user experience first and foremost. If using the brand name in the link would make it easier for your visitors to navigate the website (and ultimately convert), do that. If links in paragraph form is more convenient than links in list form, do that. Without knowing your website, its hard to make a call but above is applicable to most scenarios.

Hi there! I'm sorry to hear you're having trouble with the On-Page Grader Tool! I'd be more than happy to look into this for you. Can you please send an email on over to help@moz.com with the url and keyword you're querying so we can take a look and see what's going on? Thanks so much!

Hello Mathew Edgar, To make it simple for you, we give you few steps here to implement in your client's website that could results in possibilities of no penalty from search engines [ especially from Google ] 1. keep the content & URL unique from other pages 2. Avoid flash or scripts that makes the web-page to load slower 3. Try to keep ONLY 3 - 5 Ads [ max of text based with low portion of images ] maximum in the web-page 4. Do not OPTIMIZE the page i.e., for keywords rankings, organic results, back-links etc 5. Give the images Name & ALT Text for easier crawling Also usually Bots just crawl a web-page / domain instead making clicks. Bots only make sure that the page is crawl-able with search engine [ Google ] guidelines.

Hi PrimeSource1! Thanks for asking a good and important question. Because your business model is solely digital, you would not qualify for Google My Business optimization, with or without an office. Google's guidelines not only exclude the use of virtual offices, but they also prohibit participation by brands that don't meet face-to-face with their customers. So, in this case, it sounds like your funding will be better invested in organic SEO, PPC and Social rather than local SEO. When a business does have face-to-face interactions with its customers, but doesn't have a dedicated physical address, two alternatives to explore are: Using your home address for a single location (not using a bunch of home addresses for multiple locations, though) In some cases, the use of co-working spaces. But, with a digital-only model like yours, these aren't helpful. Rather, if you're hoping to gain a presence in particular regions of the country, you'll need to do so with content, linkbuilding, on-page optimization, social outreach, PR, and, likely, paid advertising. Hope this helps!

I believe that the title tag is the most powerful optimization element of a webpage, and second to that is on-page anchor text links at the top of the page. We are using on-page table-of-contents more and more. We want it very high on the page, but we believe that it is very important to display our feature image with caption immediately.  And, an introductory paragraph should be above the TOC.   So, on desktop and mobile, the site presents as below... ON DESKTOP Title of Article -- introductory paragraph --     -- feature image --- -- table of contents --- ON MOBILE Title of Article -- feature image-- -- introductory paragraph-- -- table of contents --

its best to update the links to the new domain if possible (although official google stance is 301 redirect lose 0 link value). if you can't update the backlink, just make sure the old url to new url redirect is only one 301 redirect (no chain redirects, no temporary redirects) definitely make sure all of your internal backlinks point directly to the new urls.

Oh how I dislike Imgr and wish Moz made sharing images easier. See if this works. If not, go to https://imgur.com/ItJ0dyS. I'm using the Mozbar to show the redirect. ItJ0dyS

you need to be more specific as to where this image is showing up in serps (google shopping, featured snippet, mobile results, knowledge graph, shopping/news/amp results, image results in serp, schema cards such as recipes).

Hi there, thanks for reaching out! So our "Check My Listing" tool looks for specific criteria when it comes to detecting a matching listing for the location you search for. There may be some factors on your Google Maps / Facebook pages that are inhibiting our ability to detect them. Additionally, our tool is looking for your Google Maps page specifically, not Google My Business as GMB listings are not public-facing and only the owner has access to their GMB listing. Could you please write-in to us at help@moz.com with the full NAP (name, address & phone number) of your listing so we can look into this for you? Thank you!

Hi, Can you clarify what you mean by: "none of the links are actually linked within the sitemaps"? Do you mean that some pages aren't part of the sitemaps? Martijn.

It doesn't rank well at all no. But there is a myriad of other problems making it tricky to understand the impact of that one. <1% is not keyword stuffing indeed but if the keyword targeted and the "noise" created by the prompts and call to actions all over the place is of a comparable volume, what does it tell Google?

Hi! It is possible to get an indication of this by using tools like Link Explorer > Inbound links (https://analytics.moz.com/pro/link-explorer/inbound-links). Looking at the linking domain in question and then looking at the "Spam score" column, might help you see if this is good or bad for you. Best regards, Anders