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Glad to help out. Adam

Hi Kevin; You should use Volusion to Magento migration tool from Litextension to get your job done. This tool supports migration full data including URLs from Volusion to Magento and you wont lost your search ranking. I think Litextension provides the best solution to keep old urls after change to Magento, you can read their solution at this blog post. watch?v=BSFtOzYzD2Q

I am not sure but if you are asking how much DA and PA is required in an incoming link that will be considered as safe. If this is your question then there is no such restriction or recommendation in this area. If the website from where you are getting a link have a clean link profile and no SPAM links pointing to that site then in that case no matter what the DA or PA of the website is the link from that website will be secure. Similarly, If a website that is pointing back to your website have a decent DA and PA but link profile of that website is spammy, in that case the link will be considered as a risky link. If the website is quality and link profile is clean then having a better DA and PA from where the link is coming will be considered as a lil more powerful as compare to a website that contain a lesser DA and PA. Hope this helps!

Thanks for both of your responses! @IrvCo_Interactive I do have a Webmaster Tools and I do not have any warnings. But I do see 70 errors under Search Appearance > Structured Data, all regarding Missing: author and/or Missing: updated. I will look into what that's about. I am working to fix the weird subdomains coming up in Google for our site. We never used these domains and someone suggested to me that this might be a result of a wildcard A record in my DNS. This other Moz article mentioned to use .htaccess to 301 these, so that might be the fix I use: http://moz.com/blog/find-your-sites-biggest-technical-flaws-in-60-minutes I am not quite sure what I need to do to make sure my site's internal structure is solid, I just set it up in ways that seemed intuitive from a user perspective. I'm sure there are articles out there on this subject though. @Moosa Hemani Indeed that site http://www.hvhtek.com/associates/surfopt/surfopt.html does use a few paragraphs from our site. What tool did you use to identify that this duplication was out there? I have done almost no work on link building and neither has anyone else, so in a sense what we have now is our natural link profile. But our site has been around for a long time so we may have gathered some bad links anyway.

Glad to hear it!

Sam My bad! I thought I had updated it, but no, I hadn't! Thanks very much. Neil

I agree with most of the above, but would have to say that link removal software does have it's place in the market. Software can automate finding a huge number of terrible links very quickly, for example: Links that are no longer indexed in Google (sign for a penalty). Separating out all of the blog comment, forum profile, link directories, article directories so that you can manually sift through them quickly and spot the spam. Identifying nofollowed links that you don't need to remove. Scraping pages to identify commercial keyword terms on pages. Find contact details for webmasters in bulk Identify potential link networks etc. The above are only a few examples of where tools can help... By doing this manually, you're going to spend a lot more time and most likely make errors. Yes, human eyes will always need to check the links, but software will speed up the process. Googles system is mostly automated to pick up spam sites in the first place. Yes, there are manual actions that can be taken on webmasters, but these sites are picked up in the first place either from someone reporting them as spam, or presumably from Googles system flagging a site as being potentially low quality. If you've been hit by an algorithmic penalty, then a piece of good quality software 'should' be possible to identify the majority of the low quality links. Automation definitely helps speed up the process. I'm not advocating using 'only' a piece of software as manual reviews are always necessary, but you can certainly save time by using software to analyse your links once over.

highly agree, Tom Roberts explain this really well!!

Hi Dana, Thank you. I thought of that too but these pages aren't linked to anywhere in the site anymore so am I correct that screaming frog won't find them?

I can see what your SEO person is saying, in creating a themed silo site structure. However, you can do this with virtual structural changes vs. UI changes. Also, if you are battling to get back on top less changes to what Google has already spidered the better. And I agree with Claudio as well, don't make it harder for Google to do their job. Review your content to review cross linking abnormalities as well as missed opportunities in 'theming' your site structure and content. Answer the question: Does this link from page a <-> page b useful to the reader / shopper and subsequently, the search engine.

Awesome Moz article with lots of details on keyword research. http://moz.com/blog/keywords-to-concepts

I agree with  Mike Davis Mike Davis ★ ★ ☆ ☆ ☆ MozPoints: 611 Good Answers: 23 Endorsed Answers: 4"> Andrey Zolnikov I will start with some information and then help with a solution but i got a few questions for you When you SEO a site there is a few things to look at never trust one site for your results moz.com is the best in my opinion but Alexa is great as well.  New Domains are put in something call Sandbox stage(now google will say they don't) but it is use so that you cant just buy a name and word stuff and link build it up too fast. So lets start with what i see <a class="attribute-value">Sacramento Bail Bonds - Arrested? Contact 24 hour bail bonds in Sacramento CA and get out of Sacramento jail now. Call (916) 558-6900 for bail now.</a> Remove the (in, and, get, of) dont use conjunctions if you can avoid them. Also you need to thicken your content.  Look over your ALT imgs tags make sure they are all different. -How old is the site?-How many links do you pay for IE (BBB-yellow pages)

Thanks Joel and Richard for your answers. You make me wondering whether my strategy is good. Here is the strategy : I have a website about proofreading service in wordpress. I have other domains whose name are my critical keywords. I was planning to copy/paste my main website on the secondary sites and obviously to change the content to avoid duplicate content (but wordpress template and design will be exactly the same on all the sites). Once this is done I was planning to link the websites together. Is there any risk of being classified ''black hat'' by Google ? Thanks a lot, Dan

In my experience this is going to wildly vary. I've seen things all over the map. There's a lot of variables like if there's any custom design involved, who is going to handle the redirects etc with more attention to detail. So unfortunately I do not know of any standard cost per page etc. I would honestly choose the company based upon prior work record - get some references and/or example work. I do find that many times the more expensive option is the "cheapest" in the long run cause they'll do it right the first time, but vet that by talking to some past customers.

Yes there is there are a lot of Search Engines out there and some of the old ones still look for keywords.  Some SEO say to use them and some say its a waste, I always find that more is always better. Keywords can always help seeing that you need to know what to market in your text. So if you did the research and have keywords to implement why not add them into the meta.  But no Google, Bing and yahoo don't. Joel Newport

Unfortunately this company is one of the largest - they're just raking it in.  So not only are they ranking high but the pages must be converting well for them.

Yes, fix the links. As Anthony says, there has been a lot said about 301s passing only 90% of link juice, and why accept only 90% when a couple of days work can get you 100%? Even if the 90% thing is all rubbish (I believe it may be but, Mr Cutts did say 301s 'don't pass as much juice' (I am paraphrasing) so there probably is something in the 90% thing.

It's hard to say what to do without knowing the size of your site's backlink profile, but here is my best shot given the information you've provided. If you are currently ranking #2, I would not get rid of any backlinks at the moment, unless they are 100% against Google's TOS (paid, hidden, etc). However, I would also be really focused on acquiring more relevant and natural links to make sure your overall backlink profile looks solid and should survive future algorithms/inspections. As your backlink profile gets stronger, consider removing poor backlinks gradually for increased SERP stability. Don't worry about Moztrust. It's just a metric, and not one used by Google.