Welcome to the Q&A Forum

Brandon- I'm a big fan of optimizing images to use descriptive names; it seems to have worked quite a bit in the past. Search engines often will look for contextual clues about the content of an image, and this includes ALT tags, photo captions, and the image name. In a Moz blog posting by Kasy Allen in 2011: http://moz.com/blog/is-optimizing-photos-more-important-than-you-think "The Google image bot definitely seems to be looking at filename and the alt tag, but it also looks at a lot of the same factors that the Google search bot looks at - title tag, meta description, heading tags, links and anchor text. If we are already focused on optimizing our individual pages, maybe it's time to remember that image optimization is just as important. Oh, and it also seems to be important that you host your own images, but you already knew that, right?" I've found that it's best to name each image during the product creation process. It's nice to have the product name and SKU in the image, and I also like to use directories, too. So if a product named Canon 50 mm f/1.4 lens in category Canon Camera Lenses, you might want to name it here with this directory structure: http://www.domain.com/images/canon/DSLR/lens/canon-50mm-f-1.4-lens.jpg But if you need to do this in a bulk fashion, you can create the category and directory structure using a spreadsheet and the concatenate feature. You can also do a find-replace on spaces in a product name to insert dashes, etc. See the screenshot here: http://www.customerparadigm.com/images/moz-screenshots/concatenation-bulk-renaming.gif You could also use LightRoom or Photoshop to help automate photo names as well. I hope this helps! -- Jeff

I appreciate that, thank you.

I agree with the first two responses.  The most important header tag is the H1 and it would be wise to put that as the very beginning tag with your main keyword in it. The other tags are important but not as much and the order of the h2 and h3 isn't that important, at least from what I have experienced. Sincerely, Garret

Yeah...as others have noted, there often is the live link somewhere else that points to a page that is now gone... So a 404 really is the LINK page....as long as it's out there, it'll point to that non-existant page....so a 301 can help, or (this was fun) you can 301 the incoming 404 link BACK to the linking page itself.... teeHee...yeah, not such a good idea but a tactic that we did have to use about 4 years ago to get a spam directory to "buzz off!!!"

Just for the sake of documenting it, our DA dropped 5 points too, our main competitor dropped just by 2 points. We have 1.4k backlinks, they do have 140k backlinks.

Yep, given your resource constraints, I'd focus on translations for now. If you ever get to a point that there is something bigger than price differentiating your content, then you can think about geo-targeting. You will need the resources to differentiate the content though. Right now, my recommendation is to drop the country specific content and just offer English for now. Your content can rank for any English speaking search, regardless of country. However, if the terms people use in the US, UK and Canada differ that much, you can "translate" the content (en-us, en-gb, en-au) and use the HREFLANG tag. For price changes, that's tricker, but do you offer the price in search results via schema? Does it show up? If not, then you can use cookies to set the prices dependent on the country the person chooses (try not to use IP address, and if you do, make people confirm the setting). For now, focus your time and efforts getting the flow right for the user. Only worry about HREFLANG if your English content needs to be differentiated for term usage. Then focus your efforts on getting those upcoming translations right. When that is ready, then really use HREFLANG. Hope that helps!

I have to amend my answer--I have now seen a survey. It was for a Google Maps search. First they asked what I was using Google Maps for, and then they asked about my satisfaction with the results.

Hi there! Pixelbypixel is correct - email us at help@moz.com and we can get this sorted out for you.

It depends on which language customers are searching for. I have faced very similar situation. It is further complicated by the TLD which is  not from same country users coming from. The website in one language and product description in another. We gradually added product description in both the language on same page (one below other). Even the  website is in language A, the product descriptions are in language B (with 10% of pages have A and B both). But found that majority of the customers are searching in language B (which is english) and still it ranks well and customers get what they want.  When we see search volume for a product in language A is increasing, we add translation in language A for that product on the top of existing description in language B.

good

Hi, thank you very much for your input. I think Linda meant that adding "something about how each alternate choice is similar to/different from the original boat" would be labour intensive (which is correct for 2k makes and 8m models!) but we already have logic to get "similar boats" so we'll be able to auto populate these pages with some content.

I would say that is a good assumption. Keep in mind that if you have a page ranking for a particular keyword already it is had to get that page to unrank. Short of de-optimizing that page, you kind of have to wait it out.

Hi Jim, Thanks for the response, although a little assumptive As we all know the landscape has changed from stuffing keywords in within the title (which I'm sure you're not implying) to more descriptive titles about what we actually are - so we're happy. The creative industry or the way you approach this may be different in Canada. We leave our homepage to explain exactly what we are. On .co.uk. you'll find our main competitors for the term "creative digital agency", which is what (essentially) we are too; creative in our approach, process and designs as a digital agency. Take a look for instance as the homepage page title for one of the most successful agencies in the country www.hugoandcat.com (Net Worth: £3,375,636) which is similar. What would you suggest we add in within the page title? In terms of the page title, it has to provide context to what follows on the page; which isn't much as it's mainly design not content (copy) focused. Arguably if we were a smaller web design and development agency we'd focus on a more optimised page title, and maybe add some more content conducive for SEO, however we don't rely so heavily on search for specific search terms. If we're pulled into the SERPS for semantic (less competitive) variations, not exact match anchor texts over time then all the better; just so long as we're happy in targeting a more niche sector. You are correct that we do provide SEO, as part of a broader digital marketing service which covers UX, CRO etc etc. We're not an SEO agency so we don't have to rely as heavily on search. We do provide more punch page titles for our clients dependent upon the market/industry they operate within, and level/strength of competition. Thanks for your input

Hi There, It looks like there may may be an issue with the subdomain that is preventing us from creating the campaign. After entering in the URL xyz.com in campaign creation I did not run into any other issues. If you try using xyz.com and you are still unable to connect I would recommend reaching out to us directly by emailing help@moz.com. This way you can get a 1:1 interaction with a customer service representative and dive into any issues that may be specific to the account. Hopefully this helps and if you have any other questions or concerns please feel free to ask. Have a great day!

DA can fluctuate with OSE updates depending on the size of the index. If the size goes down, DA may go down. If it goes up, DA may go up.

Hi Chris, It really depends on the authority of your Web site, but usually a couple of days will cut it. Although it could be that these pages still won't be indexed at that point when Google finds the quality of these pages too low.

Hi Monica & Adam, Its very clear that for localised keywords google is trying to give localised results. But problem for us is tracking them or finding some consistent tool to track which makes our work easy. I like to have some one from MOZ to reply to this thread. And as you guys mentioned, If you're logged in google, google  will try to give personalised results which i think in user perspective is great. But I always make sure when I Test I clear my cache and log out of google and in incognito mode .