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Thank you very much, Abe.

Many Thanks Jeff Much Appreciated. Pete

You mentioned 1 result from the site and 1 from ekomi, which is not weird, the same review of the website on both the website and ekomi is the norm. What are the other 8 to get to 10 results?

I'd also recommend WordPress. It's an easy to use interface with tons of themes to choose from. The CMS creates clean URLs and you can install the Yoast plugin for free… it is a great SEO tool that covers all bases

Hi Erica, & Alan below... Thank you both very much for taking the time to respond to my query.  It's as much as we suspected, and it's great to get your expert views on this. We will take your advice on board and go forth, and clean-up! Oh to have a time machine. Thanks again guys, have a great week/weekend. Aidan

Good luck! A quick heads up they might need to re-verify your listing (more postcard waiting fun)  just so you are prepared.

George Thank you for your insight and you are right its a tough decision which needs to be made before we move forward.  I will research it a bit more over the weekend and make a decision on Monday. All the best and have a great weeekend. Karl

If they were recently randomly generated by some errand code, you can let them die and 404. The only time you want to redirect a page to another is if that page 1) is getting traffic or 2) has backlinks. Since you're dealing with a code error, those two are very unlikely and you can be confident in just killing the pages.

These other folks left some fantastic responses, so I'll only add that DA is a relativistic number generated each update. It's best use case is to compare yourself to other sites, so if both you and your competitor dropped a similar amount, that's actually not a bad thing.

Hi this is Abe from Moz Yes, that appears to be the culprit in this case. The Google Business page and facebook page must display an address for us to validate the listing. I hope this helps!

Looks like Page Rank for all our key product listing pages has taken a hammering. They're all getting a PR of 1, even though our domain authority remains ok (it has dropped too, but not as dramatic).

Hi there, One of the most important reasons is: Google Starts Giving A Ranking Boost To Secure HTTPS/SSL Sites Google has announced that going HTTPS — adding a SSL 2048-bit key certificate on your site — will give you a minor ranking boost. Google says this gives websites a small ranking benefit, only counting as a “very lightweight signal” within the overall ranking algorithm. In fact, Google said this carries “less weight than other signals such as high-quality content.” Based on their tests, Google says it has an impact on “fewer than 1% of global queries” but said they “may decide to strengthen” the signal because they want to “encourage all website owners to switch from HTTP to HTTPS to keep everyone safe on the web.” You can find more about The Big List of SEO Tips and Tricks for Using HTTPS on Your Website: http://moz.com/blog/seo-tips-https-ssl

Yes but what do you think about the old date which is visible in the results. Isnt content freshnes a factor?

The_Sage answer is excellent in my opinion. Personally I am a modern user, but the large majority of the visitors to websites I manage are not. There are few ways of checking what kind of visitors you have using google analytics: https://www.google.it/webhp?q=google+analytics+users+scroll

I have extensive experience auditing sites of all types, including with and without unique URLs. I can tell you for a fact that if you fail to include a unique URL for each "unique" section, slice or "virtual" page, you will suffer regarding SEO and that will directly hurt your ability to have those "unique" variations of the site being found in search engines. Best practices dictate that if you use "infinite scroll", "window shading", multiple tabs of content within a single URL, search engines need to also be presented with the alternate "individual URL" version of each in order for them to properly identify the complete unique focus of each. This includes not only having a unique URL assigned to each "view", but also the related unique page Title, unique H1 headline tag and clickable navigation methods to reach those.