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  • They're called mini-sitelinks, and Google decides when to display them. Here's a post from when they first debuted: http://readwrite.com/2009/04/16/google_gets_sitelink_one-liners

    Technical SEO Issues | | KeriMorgret
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  • I'm not very knowledgeable in this area. There are a few things that you can do though - Look into advertising in areas where mid-life women are regularly. So that would be places like AllRecipes, TripAdvisor, Health & Beauty magazines & sites (livestrong), possibly OKCupid, Match.com etc. Go to these pages and hover over an ad you see. Depending on the site they will either have a URL that makes no sense, or they will have a google doubleclick/adsense url. If they have a google URL you can target them through AdWords. Facebook advertising would put you right in front of everyone who kind of wants to buy things all the time anyway. The Google display network is a bit tough to crack. How much work have you been putting into it? Not that it's bad to expand to other networks, but what are you looking for?

    Branding / Brand Awareness | | JasmineA
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  • Hey there! We have a great whiteboard friday with some great tips here: http://moz.com/blog/6-ways-to-use-fresh-links-whiteboard-friday Let me know if this helps!

    Other Research Tools | | DavidLee
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  • Yes, I'd also put the canonical tag on Page A referencing the Page A URL. In general, self-referencing canonical tags are a good thing to implement site-wide. Then, when you do need to make a change and have one duplicate page's canonical tag point to another URL (in this case, Page B to Page A), the tag is already in place and you can make the change more easily. But if self-referencing tags are in place from the beginning, they can also help squash lots of other duplicate content problems that end up occurring on more complex websites. Hope that makes sense!

    Intermediate & Advanced SEO | | BradyDCallahan
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  • I've been doing affiliate marketing since 2000 - when it really was a good solution for banner space (those things that used to get clicks) from smaller publishers long before a thing called Google came around. Now, candidly, I see it mostly as a pathway for parasitic marketing - with little to no benefit to you. Coupon and deal-site Affiliates will bid on your trademarks (even if you prohibit it) - and fight for your own organic SEO.  Now, depending on what you sell, you might like getting a bunch of traffic from someone like retail-me-not, but keep track of how many customers are 'new' versus saw your coupon box and search for a coupon - used it for a discount, and then you paid a commission for that sale...? For us, we do it - but we try to focus on review sites; odd-sites where you never know where the traffic comes from; and then yes, discount and coupon sites - because we get more new customers than for what we eat on customers (I call it "round-tripping") being on your site, finding a discount code box, and then searching the web for a deal.

    Affiliate Marketing | | Ted_Cullen
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  • I don't like trying to solve problems without specific domains and example KWs so I can do a real diagnosis but let me suggest a few hypotheses (I would not suggest all of these if I could see the URLs.) You don't know what they've disavowed - they could have, for whatever reason, disavowed their own cross-domain links. Disavow says "ignore these links" which is (if you're not an SEO) basically the same as nofollow "don't pass juice to these links."  So they may have made a (poor) choice to disavow their own links but it may be working for them. Competitor 2 has at least 1 redirect.  Could be a site with 20 million links for all we know.  Could be nothing. Can't tell the site speed, titles, content or any other on-page issues with any of the sites.  You could be over-branding (Panda issues) or smashing the site with keywords. Sometimes Google doesn't make sense. Ahrefs only picks up around 10-20% of all links from what we've seen. Hard to make estimates on what Majestic, OSE, & Google see without the domain info. You're assuming this is a link issue - but honestly we just can't tell yet.  Not enough info to fully diagnose.

    White Hat / Black Hat SEO | | MattAntonino
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  • I can confirm as well. I've run a lot of tests hoping this would help but it never moves the needle it's all about building high quality citations or cleaning up your already existing citations.

    Local Listings | | RyanKnoll
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  • I agree with Hutch42 and RangeMarketing. In most cases, the best practice for SEO is to create a self-hosted blog under the same domain as your main business website, if applicable. There's no reason to create more than one website (or blog) to achieve the same purpose. It dilutes your link equity (juice). Creating a separate blog for the purpose of creating a bunch of links back to your website could be seen as spammy and cause more harm than good. There are much more effective ways to get links to your website with good quality content and digital PR.

    Link Building | | LauraSultan
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  • It does seem like you may be setting up some obvious patterns of backlinking for SEO gains, which Google Penguin can penalize. It especially depends on what anchor text you are using. Remember that Google prefers linking to be "natural." This means that you produce great content, and then in turn, others will want to share that content by linking to it. A backlink to your website should be seen as an "editorial vote" from one website to another, as opposed to you going out and creating all of your backlinks yourself. Here is a video from a bald Matt Cutts on techniques for building links. If your primary SEO strategy is to go about linking to yourself on various forums and blogs, and especially if you are using money anchor text like "seo company new york" then you may be setting yourself up for an over-optimization penalty of some kind. In regards to the discussion forum you participate in, I would check to see if those links you are creating are marked with a rel="nofollow" attribute. If they are, then I would not worry so much about them harming you, but also know that they can't really directly boost your ranking either.

    Link Building | | BBEXNinja
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  • Hey Wayne! The WB Friday you're referencing isn't ringing an immediate bell with me, but as to your question, what RangeMarketing has mentioned would be standard Local SEO advice. Provided your location landing pages are of high quality (not thin or duplicative) and feature all of the info the customer needs to understand your services and contact you, then yes, it is considered a best practice to use these URLs in your citation building. Additionally, these types of landing page URLs for your various physical locations may help reduce the risk of Google merging your listings on their end, because the URL is one of the signals differentiating the various locations. Hope this helps!

    On-Page / Site Optimization | | MiriamEllis
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  • Hi! I'm not sure exactly what you are asking. Can you provide links/screencaps to specific examples of what you have seen others do, and are considering doing yourself? Thanks!

    Intermediate & Advanced SEO | | Christy-Correll
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  • Thanks Everyone, This has been very helpful I will move forward with custom reporting by weekly

    Other Questions | | rpaiva
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  • A link is like an editorial vote from one website to another. If you can vouch for the quality of the site you are linking to, don't hesitate to place the link, provided it is relevant and useful to your visitors (and not just there for some kind of reciprocal link agreement for SEO = Bad). On the flip side, blogs and forums that encourage user contributions often add the "nofollow" attribute to links by default, because you, the webmaster, may not be able to vouch for the quality of the sites your readers are linking to in a comments section, and the links are possibly being placed as part of a link scheme for SEO. So, in short, If you are placing a link on a web page or article because you think the site provides useful information that enhances your content = Good, go for it! If you or a visitor places a link for the sole purpose of ranking improvement for a particular keyword = Proceed with caution.

    On-Page / Site Optimization | | BBEXNinja
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  • Hi Guy. The Corporation schema is probably best suited to markup for publicly traded companies: http://www.schema.org/Corporation as it has the following uses... tickerSymbol: The exchange traded instrument associated with a Corporation object. The tickerSymbol is expressed as an exchange and an instrument name separated by a space character. For the exchange component of the tickerSymbol attribute, we reccommend using the controlled vocaulary of Market Identifier Codes (MIC) specified in ISO15022. duns: The Dun & Bradstreet DUNS number for identifying an organization or business person. legalName: The official name of the organization, e.g. the registered company name. And a few others. It may be a question of using some Extension markup to better indicate the nuances of stock quotes. For example, maxPrice and minPrice could conceivably be used for High and Low price quote values, while price/open could reflect Opening price quote, and price/close the close.  With those you'd have the structure of an OHLC bar.

    On-Page / Site Optimization | | RyanPurkey
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  • hi Brady, No - there are different pages like this http://www......../bmw/gallery/img1 http://www......../bmw/gallery/img2 http://www......../bmw/gallery/img3 ...

    Intermediate & Advanced SEO | | MirceazetelSerafim
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  • Hi Frank, Thanks for the additional info on this and for clarifying that the business models are local and well-acquainted with the role citations play in Local Search Marketing. What follows is just my opinion, based on what I've seen over the years. I've honestly never been a fan of any paid local directory, though some people swear by them. You shouldn't be having to pay for a BOTW listing. Unless I've totally missed something, I'm pretty sure those are still free (https://secure.botw.org/secure/Signup.aspx?type=jumpstart&directory=local). I'm not familiar with the benefits of Business.com and have never submitted a client to them, so I'm afraid I can't speak to that. If my clients were in the hospitality industry, I'd make sure I'd covered their citations in as many of the free generic local directories as possible and then be sure they were enrolled in any industry specific directories that do drive traffic/bookings to hotels, even if these were paid ones. Beyond this, I'd devote resources to content development and social outreach rather than paid generic directories. I'd predict a better return from that kind of effort.

    Link Building | | MiriamEllis
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  • Thank you and yes we are doing that. We have requested a list of Google Proxies as many of the clicks come through them We are also looking for IP addresses that resolve to proxy servers. This is a manual task and the cost involved is reducing ROI. Sent real letters to customers last week for the first time in years. Fantastic response!!

    Paid Search Marketing | | Eff-Commerce
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