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Category: Moz Pro

Discuss the Moz Pro tools with other users.


  • Glad to hear it got resolved so quickly! Keep up the good job!

    | Keszi
    0

  • I missed one question you asked - as Google is unable to index content which is only available for registered users I might be a good idea to create a preview page - showing part of the content even when not logged-in. This only makes sense however if the content remains interesting enough for visitors even if only part of it is accessible. You risk to get a high bounce rate on these pages, as the content really needs to be very unique and valuable for the users in order to go through the complicated process of registration. Personally, I always get frustrated when landing on these kind of pages, and unless it's a site that also seems useful for future visits, I always go back to the search results and try to find other sites which provide the info without registration.

    | DirkC
    0

  • Absolutely, as Don and Monica have raised, your unique content is outweighed by your "duplicate" content. Get some more rich text. For instance, put yourself in the shoes of your customer and think about content that would make you buy the product with NO DOUBTS! Things like testimonials/reviews will aid the user Why not introduce some protocols or tips to make the content different? More images with optimised file names and alt tags (don't just name images 187041111-370_370.jpg!) How about a short description of the product on top under the title and then a descriptive unique one further into the page? It helps spiders crawl your keywords early, it sells the product in a instant to users and it enriches the page. It's no different to real world. In the real world a user might do research before making the purchase instore, why not offer that research on your page itself to re-affirm this is the product you want and in turn make your page a more optimised one?

    | Bio-RadAbs
    0

  • It does.  I was sceptical when I was told that it had something to do with Moz Local.  I'll take a look at the video - thanks for the suggestion!

    | chill986
    1

  • Can you be more specific on the limitations you are inquiring about? The questions leaves room for a lot of varied answers. For example, are you referring to the specific advertising policies for a country? That would be whether or not a certain piece of content / product is able to be advertised through AdWords. Or Are you more looking for features that you would want to have in placed to improve SEO/SEM in particular countries? Example: having proper NAP (name, address, phone #) in place for each location being targeted, which would improve SEO/SEM in those countries. If looking at specific advertising policies then I suggest going straight to Google. Example policy: https://support.google.com/adwordspolicy/answer/176031?hl=en This article speaks to the healthcare advertising policies for countries. If looking for specific location strategies, then I suggest looking through Moz's Local Learning center to understand the nuances of local marekting. That can be found here: http://moz.com/learn/local

    | Ray-pp
    0

  • I had this problem exactly and it turns out it was an index file on the server for the old page. It was the only temporary redirect on the site so it was driving me mad and I wanted rid of it! FTP onto the server and check the folder for the old page which will likely contain an index file. the 302 was in there for us. This is an old question but posting this for people in future.

    | SanjidaKazi
    0

  • You're much too kind Happy New Year!

    | randfish
    1

  • Hi Scott, I wanted to let you and the rest of the people on this thread know that we now can track local rankings! Check out our post at http://moz.com/blog/local-rankings-in-moz-analytics.

    | KeriMorgret
    0

  • Chris is correct. You can get to the cancellation link from the Billing & Subscription section of your account. Here is a direct link to the page with the cancellation link: https://moz.com/subscriptions. Please let me know if I can help you with anything else. Chiaryn Help Team Sensei

    | ChiarynMiranda
    0

  • Some good responses already. I would add that if you're not already segmenting your audience then you definitely should be to make sure you're measuring the 'real' performance. For example, if in your 180k subscriber list, you have 90k people who haven't placed an order in 90 days and 10k customers who order with you every month then your open rates within the 'engaged' proportion of users will be swamped by the staleness of the rest of the list. Subscriber lists grow with growing businesses, and naturally develop dead wood so churning out the same sorts of emails means the stats can gradually over time decline. You can combat this by (very simply) segmenting your 'active' base from your inactive base - by all means send them the same email but track their stats separately. Then when you start to invest in your emails, you'll be able to see if your active base are affected, rather than them all being lumped together with any increases/decreases in the performance of key sections of your customer base being concealed. Finally in terms of email performance, I would use CTR/open rate purely as informative, because really it's revenue and margin that matter to the business.

    | webmethod
    0

  • Cheers Kate. From doing more reading, MOZ/ Google views thin content (300 words or less) or webpages with 95% of the same HTML code as duplicate. That will be the majority of what is showing in my crawl diagnostics. That means I'm back to your original advice of fixing up duplicate page titles from GWT. Currently, the canonical tags are generated sitewide through a template function. Without full control over the canonical tag I can't fix or structure things as easily as I'd like so I will see if a web dev can help out with this. We should be able to add the whole link too. Thanks again, Dave

    | emanbee
    0

  • David, that link seems to be inactive---any other avenues to get that article? John

    | vondoba
    0

  • Yeah...as others have noted, there often is the live link somewhere else that points to a page that is now gone... So a 404 really is the LINK page....as long as it's out there, it'll point to that non-existant page....so a 301 can help, or (this was fun) you can 301 the incoming 404 link BACK to the linking page itself.... teeHee...yeah, not such a good idea but a tactic that we did have to use about 4 years ago to get a spam directory to "buzz off!!!"

    | JVRudnick
    0

  • These days, content is king. It looks like there are a lot of similar internal links in the source code of these pages. When you have thin/or no content, your internal link profile stands out a lot more. What helped me overcome this for my company is focusing on aggregating customer reviews and having my customer service team generate unique product descriptions. Social media was great for reviews. We offered small coupons at first, and now our customers want to send reviews. Unique product descriptions might be tough for clothes, but, it isn't impossible. Having a ridiculously duplicated internal link profile and no content is almost as detrimental to your organic rankings as a spammy external linking profile. You want to look like an eCommerce site and not an online catalog.

    | MonicaOConnor
    0

  • Yeah, just noticed after moving our server the robots.txt didn't follow along, so we just made a new one, and will be fixing some title duplicate problem today - hope this would help ranking the individual artist pages, thanks for the feedback! If anyone have anymore suggestions etc, feel free to help out, everything is much appreciated!

    | Morten_Hjort
    0

  • As with most graders, they are only there to point you in the right direction, or to bring to light any areas of improvement. If you want additional resources, try some of these. We handpicked these to help people with SEO, and a lot of them link to articles on MOZ. http://www.webdesignandcompany.com/seo-resources

    | David-Kley
    0

  • It will fully depend on the purpose of each page. In the example case you mentioned, that will be the best solution, but canonical tags =/= noindex tags. I would only suggest using canonical tags if there's a large amount of similar content between pages. For noindex, I generally don't use them unless I specifically don't want a certain page to be indexed (highly-targeted PPC landing pages are a good example) - you usually don't want to deindex pages without a reason/goal. If there's lots of duplicate content issues on your site, here are two possible options for cleaning them up, from most ideal to least: Identify duplicate pages and revise the content itself so that it's sufficiently unique. Remove all noindex and canonical tags unless they were already in place for another reason. Use canonical tags to consolidate two or more pages. This will essentially act as a 301 redirect while still allowing users to view the canonicalized pages if they come across them. Your 'best' page of the group shouldn't have any canonical tag on it. This approach should only be used for duplicate content-related issues, not as a substitute for proper redirects if that's what the situation calls for. Either way, I would remove the noindex tags from your pages unless they were specifically put there for a reason. If you've noticed a bunch, make sure there isn't a toggle or checkbox in you CMS' admin panel that is adding it by default to new pages. Good luck!

    | digitalcrc
    0

  • I tend to use all Moz OSE, Webmaster tools and Majestic Crawler simultaneously to get the bigger picture as they all seem to pick up different links sometimes, Just a thought, James

    | Antony_Towle
    0

  • "SEO Ranking" is an Iphone app, you can run a check whenever you launch the app and "SEO Edge" is pretty good, it had a few bugs but they seem to iron them out quickly, it tracks the top 100 results and shows the what site ranks in each position with yours highlighted in the listing.

    | IPIM
    0

  • Disavowing the entire domain seems like the safest thing to do, because there may be other links that haven't caught my attention yet.  If Google doesn't require the exact location, then I think this is what I will do.

    | alrockn
    0