Welcome to the Q&A Forum

"Viral marketing" is a very specific marketing form in which the clients spread the word themselves. A successful ad is not always "viral"-it 's unforgettable enough. Your marketing needs a coach for sales to get people to tell their friends about your stuff, to be viral. Read Seth Goodin's "IdeaVirus" (and all the other books in Seth while you're at it). It goes into depth about why some things "go viral" and others don't. Relevant requirements are specified.

So sorry to hear about that. Can you explain the exact way you try to analyze the website?

Direct traffic is almost always going to be one of your top traffic sources. There are a number of reasons people end up in this bucket. They open a new browser and go straight to your site. There is no referrer to track here and is what people think of when they see the Direct bucket. A user was on your site, but kept the tab open. Hours or days later, they get back to the tab and engage again. That is a direct session since there was not a referrer. A user is blocking the information of the referring site through their own computer settings. You can't control this. A mistake happens on the referring site's side. You can't see this either or do anything about it. A company I worked for saw a spike in Direct traffic that ended up being Snapchat ads once. There wasn't much to be done. A mistake is happening in your setup of Google Analytics. This is unlikely, but if you have a custom setup, talk to the person that is in charge of that on your site. There are more instances here: https://moz.com/blog/guide-to-direct-traffic-google-analytics and some tips on cleaning this up if you suspect some traffic isn't being tagged correctly.

There's a lot that could explain the change. I would look at all the competitors websites in your industry, not just one. Try to find a common trend between the ones that went up and the ones that may have gone down. Also use tools such as google optimize and web.dv measure to compare the two websites. Lastly, take a look your on-page analytics from GA for mobile in the past 3 months and see if there is a significant decrease or an anomaly in how users are interacting with your website. All of these can be factors that may have been there all along and simply amplified by the algorithm update. Once you pinpoint the cause, it will be much easier to fix. Good luck!

Do you think you have a good domain for a website targeting... Scottish Wedding Photographer?   Just askin'.

I always advise to go with subfolders if you can for SEO purposes if at all possible but I understand that sometimes for technical reasons, subdomains are necessary.

Bonjour Merci Chris, En ce qui me concerne, je suis dans l'immobilier, et pour mes deux sites **https://www.darrna.com et **https://www.inebgi.com, par exemple, j'ai choisi les mots clés suivants : immobilier Algérie, appartement à vendre, location appartement...

Hi, I'm Ali Raza, Graduate in Computer Science, Professional Digital Marketing Services Provider with more than 4 Years of experience in SEO, Link Building, Keywords Research, Guest Post Outreach,, Lead Generation & Local Listing Optimisation! Thanks: Ali Raza

You will need to go into your Moz Pro account and click the chat bubble on the bottom right hand corner to speak with them directly about this.

Hello, I can't link my account from Moz to google analytics and I got the error message. https://www.seovision.se/ ERROR Massage Sign in with Google has been temporarily disabled for this app Google has not yet verified this Google Sign-In app

Hi there! Charges occur if a subscription is still active, you will need to cancel your subscription to avoid any future charges. You can learn more about this here: https://moz.com/help/your-account For any account or billing related issues, please reach out to the support team at help@moz.com for further assistance. Looking forward to hearing from you!

I'd tread very carefully here as thing 1 and thing 2 seem to contradict each other at face value. You're right, Google can send traffic to a site in ways other than keywords, but it's not the norm. The next thing I'd look at is, hmm - how are we tracking keyword rankings? Is it an online, cloud based rank tracker that relies on you specifying all of (and all of the right) keywords to track? Most of those trackers track between 50 and 300 KWs (daily, weekly) but it's not uncommon for such sites to have 10,000+ keywords contributing. If they're not all in there, it's a bad sample you are looking at. Connect Google Search Console to Google Analytics. let it run for a few weeks, analyse the 'search query' data from within Google Analytics (which can be done once it's all hooked up). GSC only lets you export 1k keywords (usually, sometimes it can be more) but GA will take 5k and that's much better for your analysis. You might be surprised to find, those pages rank for more keywords than you thought. maybe hundreds of little ones, instead of a few big ones

I analyzed my website: techiewiz.com and it says I only have 1 h1 tag despite the fact that my post titles are all h1. Can anyone teach me how to solve this, please? I think h1 are a must include for good on-page seo but maybe it is my theme function or WordPress acting funny. I already provided the link so anyone who wants to run the SEO audit can see what I am talking about. I need Google to read my h1 as post title and not h2 as post title.

Usually you just see which search terms (a more specific subset of keyword data) are working really well for you on PPC. You then exclude those specific search terms (NOT the whole keyword, which may be at least partially matched) from your bidding strategy. Note that this is only a good idea if ONLY you have ads for the term (otherwise you lose your ad, and some users may click on competing ads instead of your organic listing - bad). In modern times most people just go full-balls down both channels, which in the end is probably best - as it's so fiddly to get right, that the time spent doing so often exceeds the cost-efficiency yield

If a person considers his business and the industry where he will compete, the keywords that are most profitable or most precious are usually obvious.   Having identified them, the work is then to build one very high quality page for each of those keywords and then forming that page into a finely-crafted arrow with characteristics that will defeat all opponents. When in difficult contests, multiple subpages are then built, each to attack a subkeyword and these are prepared so that they might provide deep content resources, backlinks to the page attacking the root, and demonstrating to Google and all visitors that yours is the world's best resource. The attack might be short but if the prize is worthy, years might be required.  And, for this deep knowledge and strong writing skills will be required of you, and possibly assistance from allies. The tracking most valuable for all of the above is the ranking position of your root and primary subkeywords.  As time progresses you will hopefully see increases in the rankings as you put your work forth.  Those ranking increases will be the fuel that  keeps you moving forward and keeps your mental energies high.   Nothing is more valuable than mental energy when in this type of competition.

In exact agreement over the order here