Keyword cannibalization

[Julie-Kuepers]

Hello -

We have a blog that ranks for 124 different keywords (URL: https://www.clickboarding.com/18-jaw-dropping-onboarding-stats-you-need-to-know/), and it's cannibalizing other keywords that I'm writing blogs specifically for.

For example, the blog mentioned above ranks for "employee onboarding process," and I have a different blog I wrote with "employee onboarding process" as the focus keyword that's not ranking at all.

Any suggestions or insight is hugely appreciated!

Julie K.

[MattJanaway]

There are a few ways of looking at this. It also depends how old the other post is, how many links it has (plus many more factors).

One angle is to link out from the post that is ranking (https://www.clickboarding.com/18-jaw-dropping-onboarding-stats-you-need-to-know/) to the blog post targeting "employee onboarding process" - ideally using the keyphrase as the anchor text.

However, in my opinion, you might be better incorporating the blog post which targets the keyphrase into the page that is already ranking. There is a lot of crossover in the content and the stats, so it might make sense to merge them and avoid confusing Google. Just make sure you 301 redirect the post targeting "employee onboarding process" to the stats post if you go down this route.