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Category: Educational Resources

Learning SEO is no easy feat. Ask around for recommendations, or let others know what educational resources you’ve found most helpful.


  • Dustin, I think it's pretty rude to shill your own companies in a reply without making people aware that you are promoting your own businesses. For anyone reading this, it would be a good idea to do your due diligence into any company mentioned, particularly if the recommendation comes from an employee of the same group. Matt

    | mattyd
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  • The only way you can really calculate the worth of a domain is to ask the owner how much money it makes and if he is willing to sell it. You usually buy any type of business on the basis of a multiple of its cash flow, for example if the business has $10,000 per year in cash flow, 2 times cash flow as a buying price would be $20,000. It just depends how good the business is as to how many times cash flow you will pay. Like any business you have to see the financials to know what the business is worth. Also, a domain is nothing without the site and infrastructure that makes it generate an income. Google.com is worth nothing without the thousands of computer nerds making it better every day. For example I know sites that bring in $50,000 per month in cash and if you look it up online it says the domain is worth $500-$1000, a total joke. There is no way to calculate the worth of an online business without talking to people. Personal interaction seems to be getting harder and harder for individuals to do these days, but it is what it takes to evaluate an online business.

    | photoseo1
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  • Thanks for help, I'm reading these articles and want to learn more to become expert

    | softcorner
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  • Is now good enough for you? It's up at http://www.seomoz.org/webinars/writing-clear-compelling-proposals

    | KeriMorgret
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  • Thank you for your reponses! The reason we didn't set up geotargetting within GWT was that our site is both multi-regional and multilingual. Our site is similar to Google's example below. "it would make sense to set a target of Canada for a site about restaurants in Montreal; but it would not make sense to set the same target for a site that targets French speakers in France, Canada, and Mali." - Google We have Spanish sites in  Mexico and Spain targeting Spanish speakers. The "es" and "en" were set as a default to target users in countries we do not cover. After implementing the rel alternate hreflang tags, we were hoping to resolve this problem but it didn't clean up Google's SERPs. Any suggestions?

    | hjoeng-01
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  • I am an inhouse SEO and it can be a tough challenge to relationship build and deliver inbound links to your site. We are in the luck position of dealing with a lot of universities and we are slowly getting links from their sites, by giving them high quality content and offering more from our products. We have been building case studies on each site that we have sold too, and this is gaining momentum. We look to produce content that they will want to boast about, so how they have saved money, time, cash and the environmental benefts of our products (always a good one) by using our products. This seems to be working for us. We also are looking into developing webpages that our customers can put on their sites that give their users access to a resource of information regarding our products, in that content we will embed links. I'm not hugely technical so i have always approached my seo/link building from the perspective of providing great content, simply as i don't think gaming links is a way to go , and i don't know how to do it. It's a cliche and one i have mentioned many times in this post, but put the hard work in and slowly it will pay off, great content, and good links that will last are hard to come by, but are worth it. My rankings have shot up from getting a few but select links from high authority domains.

    | AITLtd
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  • I believe he was referring to the 90's site ranking top for the keyword space jam. I just assumed nobody was really trying to compete for that term.

    | donford
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  • Just had a quick listen, the sound quality isn't great, can be tough to understand parts. There's not much they can do about that though, except make sure the quality is better next time.

    | David_ODonnell
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  • We're currently looking to revamp our webinars. Soon to be announced. That said, our next webinar that's officially on the calendar -- but hasn't been added to the website -- will be on 11/20 with Rand! https://www3.gotomeeting.com/register/540493798 You can also catch us on Techspections webinar this week talking about Twitter Growth tips and Followerwonk: http://techspectations.org/conferences/online-seminars-2/ We've also done a couple recent ones with Hubspot. Rand and Dharmesh did one about the Industry Survey: http://www.hubspot.com/state-of-seo-and-internet-marketing/ and they have this upcoming q&a on Thurs: https://offers.hubspot.com/webinar-qa-with-rand-fishkin-and-dharmesh-shah Plus, Ruth did one with Trada: http://www.slideshare.net/TradaPaidSearch/ppc-and-seo-how-to-invest-in-both-with-seomoz-and-trada

    | EricaMcGillivray
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  • Thanks everyone for your comments and insights.  I think given the feedback here coupled with my own thoughts, I will NO INDEX the tags altogether. That brings up one additional question in my mind, which may be addressed in the 2 posts referenced in this thread by Dan Shure - about how to "disconnect the existing tags".  I'll read through Dan'e posts and update this thread with any noticeable results on the site's page rankings. Finally, let me just say that as a relatively new member here as well as to being a new "SEO" on my own, I love the robust nature of the SEOMoz tools and the community itself.  In a way, I feel like I have access to very esteemed professors who are leading the planet in this space, not just in evolving this scientific art form, but also in de-mystifying it for newer folks like myself.  So for that, I offer a warm and sincere "THANKS"!

    | MindSpark
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  • Great authors. I haven't read it but have wanted it for a while. Trust me, mistakes by developers can totally derail any SEO you want to do. I am an in house SEO and I spend about 80% of my time trying to fix technical errors that were made by developers who never took any SEO into consideration when building the site. If they get to know a lot about SEO it will make your work more effective, quicker and make it possible for you to contribute more to the bottom line..

    | danatanseo
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  • Hi Dana Thankyou for your quick reply. Before posting that question, I had gone the link and visited service providers which matches inbound marketing but Im sure their rates are quite high. If you have any specific actionable tactics, that will be helpful. Thanks

    | Harshaseo
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  • Also I would check the sitemap to ensure nothing is limiting specific sites from being indexed.

    | mlagasse
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  • Irving's correct - that tag is basically nonsense, as best I can tell. It's just a comment. There's no approved tag to block part of a page from Google. Google has a directive that looks similar to this, but it's for Google Search Appliance (internal site search) and doesn't impact organic search (we actually just tested it recently, coincidentally). I disagree a little bit about cross-domain canonical. I have some friends at major media properties who have had good luck using cross-domain canonical for syndicated content, and it does seem to pass link-juice when used appropriately. It is true that Google doesn't always honor the cross-domain use, so it's very situational. 301-redirects are certainly more reliable, but they are different in the sense that a canonical will only remove the source page from search, whereas a 301 will remove it for users as well. So, it really depends on what you're trying to accomplish.

    | Dr-Pete
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  • Well in any scope of IT training I think a sandbox is always essential... Some cheap hosting on a similar environment for a trial period might be worth investing in to learn the ropes initially.  If you know your linux hosting then you should be able to adapt to an MS environment fairly quick.

    | DMGoo
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  • I started with one very nice tutorial in https://tutsplus.com/, it's a pity that can't find it now because I have to continue soon with it and it was very useful and free...

    | MilosMilcom
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  • This question was there a few days ago as well (http://www.seomoz.org/q/mozcon-2012-videos) Looks like they should be coming up pretty soon

    | NakulGoyal
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