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Category: Educational Resources

Learning SEO is no easy feat. Ask around for recommendations, or let others know what educational resources you’ve found most helpful.


  • Thanks Alex, nice share.

    | tdsnet
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    | MBLT
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  • It is a best practice, and it will have the additional benefit of helping you get the links back to the correct version of the site (since people often copy and paste the link from the browser, you're giving them the correct version to copy and paste).

    | KeriMorgret
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  • Send an email to help@seomoz.org and they can give you an answer.

    | KeriMorgret
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  • Thanks for the advice, it is appreciated.

    | questfore
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  • Thanks for the answer. I have got some Joomla and wordpress experience. This time I am going for custom development in .NET for scalability purposes.How does these things are taken care of in custom development?

    | RyanSat
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  • Thanks!

    | lhc67
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  • A different approach would be to just create the info@example.com account like you would another email account, and give everyone in sales the password, and them them all access via webmail. That should be fairly easy with most setups, and might at least be an intermediate step while you evaluate a better system.

    | KeriMorgret
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  • That's quite good.  The test is certainly no joke.  I'd say they are already way better off than 90% of the "professional SEOs" in this business if they understand the fundamentals that SEOmoz stresses in that test.

    | AnthonyMangia
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  • Im not sure how you will handle 301 without access to IIS itself. Is there a reason why you want IIS7? If you can run apache with "classic asp" then would that work for you: http://www.apache-asp.org/install.html I personally use rackspace. If you know how to install everything then the cloud sites with 1GB of rank would do good for you which runs about 50 bucks a month.

    | joseph.chambers
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  • Check out the companies in the CRM and Email Marketing panes as a start... http://www.layeredi.com/sites/grange.drupalgardens.com/files/marketing_technology_landscape.jpg I know MailChimp and Safesforce have JS widgets.  I like Campaign Monitor myself.  I bet many of the others do too. If you are moving from Tomcat, might be a good time to evaluate a CMS too.

    | sprynewmedia
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  • Hi Jeff, If you could mark this question as answered and/or add a comment when you've found someone, that would be great. Thanks!

    | KeriMorgret
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  • hi, Was the post on the main blog: http://www.seomoz.org/blog Or was it on You Moz user blog: http://www.seomoz.org/ugc The main blog has the title tag: SEO Blog | SEOmoz Blog Featuring Search Engine Marketing Tactics

    | JamesNorquay
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  • Agreed.  These sites are big on referrals.  If you invite a friend and they make a purchase you receive a kick-back.  Your friend also receives a discount on their first purchase on some of these, etc. This promotes passing on the message and is a huge marketing tool.

    | Sean_McDonnell
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    | Kaarlo
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  • The PR flowing through will be divided by the total number of links on the page (not necessarily equally), regardless of whether they are internal or external. I have seen various articles suggesting that maybe external links "could" receive more worth than the internal ones but it's hard to be sure. I can say that the 3 links would not get a third of the total PR in your example, the internal links would dilute it.

    | Maximise
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  • My main SEO conference experience has been attending several SES and SMX events. I personally prefer the SMX events because I think they tend to have fresher topics, and it's a more comfortable conference to attend in that you have better food, more networking time between sessions, etc. SMX Advanced is good in that it's a somewhat smaller show, and has more advanced topics. I think some of it depends on your focus. A small, focused seminar like EGOL talks about may be just what you need, or you may want a conference with a wider variety of topics.

    | KeriMorgret
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  • Hey Ryan, thanks for the ideas. Respectfully, I disagree however. With something as simple as 'rand(1,4)' in php you can generate random #s. There's no telling what Google could do with their algorithm(s). Okay, so it's (relatively) easy to do, but why would they do it? After-all, they have heavily invested in complicated models that do the ranking for them... Well, they've heavily invested in complicated algorithms, and if cracked, bump- there goes there flagship product.  I'm sure SEOmoz aren't the only people attempting to glean insight using machine learning. And perhaps, others don't like to publish their findings and tip anyone off. Of course, I'm not an A.I. scientist, so perhaps I misunderstand how unsupervised machine learning works, but I'm under the impression that it very well can be used to logically explain all of those factors. I'm sure there's tons and tons of work that would go into it, but if you had the resources (and some do), wouldn't you do it? This is why I wanted to post this question though- to get feedback and other opinions, so thanks Ryan!

    | DonnieCooper
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  • SearchCap- As Kristy said, the digest version. SEO by the Sea- Bill stays on top of patents, which helps future-proof your sites. SEO Book- Aaron stays on top of SEO goings-on.

    | Doc_Sheldon
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