Category: Online Marketing Tools
Discuss the online marketing tools that help you to succeed.
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I would like to know what people really think of the SEO POWERSUITE Package
Moz, Semrush, Ahrefs have a report tools but they are mostly for one time reports or for your own consumption ( SEO specialist not for regular user ), Raven has the option to integrate several data sources and have the option to publish it in a URL so you sent a simple link and your client will see the updates in real time, I'm not telling that other reports are bad (Semrush, Moz, Ahrefs) but from a workflow perspective and data management saves me a lot of time.
| Roman-Delcarmen0 -
What are the little links under google search? How do I get them?
Sorry for the delay Icarus, I thought RedSweater offered some good advice. My only other suggestion is to view this post - https://moz.com/blog/site-architecture-for-seo. Richard Baxter (the author) does an excellent job explaining the best ways to structure your content for search engines and human visitors.
| DonnaDuncan0 -
Is it any opportunity to download my competitors' prices from the site?
Depends on what website you're talking about and it's architecture. But it's doable. You can download prices (or anything else) by parsing the element where it's encased from every page. It can be a CSS selector, XPath or plain HTML. Get a crawler with custom settings. Netpeak Spider (I work at Netpeak Software, this is a tool we developed) or Screaming Frog (I guess frog can also do this). You'll have to get your crawling settings right. Here's a brief rundown on the process: Find an element you want to download (price on the product page) Right click on it and click inspect. A console will open and this element will be highlighted. Depending on how this element is built you'll need to copy its XPath, CSS, or entire HTML. Trial and error if you don't know much about web development. Then use the crawler to parse all data from elements similar to the one you've inspected Crawling settings example: https://i.imgur.com/iWVSxyP.png Results example: https://i.imgur.com/966jgHt.png You'll probably have to contact our support to help you with settings the first time. If you have no budget limits or don't feel like doing it on your own there are companies which specify in this. Like Competera, Countly and etc.
| Igor.Go1 -
Tracking AMP / Organic search in Google Analytics
Hi there, Just to confirm, you did implement AMP Analytics with these pages, correct? Are you measuring both AMP and non-AMP traffic in the same property? If so, this should show up as referral traffic (look for the source 'cdn.ampproject.org'). I recommend reviewing these resources below to make sure you are properly tracking and attributing AMP traffic, hope these help! - What's Your AMP Traffic Really Doing? Set Up Reporting in 10 Minutes "Due to various technical restrictions, AMP traffic uses different Client IDs from those for web traffic by default. AMP pages also load faster and show different traffic patterns thus resulting in different metrics. Using a separate property to measure AMP traffic allows for better analysis of metrics and a more accurate picture of your traffic. If you use a single property to measure both AMP and non-AMP traffic, use the data source dimension or a custom dimension to distinguish them. By default, Google Analytics will send the value "AMP" within the data source dimension, which is the value you can use to segment/filter or otherwise analyze AMP vs non-AMP content within a single View. To configure a custom dimension, see Extending googleanalytics. In addition, you can use the AMP Client ID integration to use a single Client ID for a user across AMP and non-AMP traffic." (Source: Adding Analytics to your AMP pages).
| Joe_Stoffel1 -
Hubspot as single CMS / CRM / Email Marketing tool
Thanks Erik for asking this question. I actually just came on to the forum to post the same question. Working on a new website in the credit card industry - I have read the HubSpot blogs for years; Loving it. Even used their CRM and I liked it too. I have always used the free and lovely WordPress. If I understand well the HubSpot CMS pricing is starting in the $12K range, so I really want to know about their CMS. What do we gain from it more than free CMS that should make it worth that hefty pricing? Thier sales team was not too helpful over chat to help me understand that, and I remain confused.... @Erik, What CMS have you used before? We are both looking for insight into the Hubspot CRM. Anyone?
| Joseph-Green-SEO1 -
How to measure a Conversion (appointment booking) taking place on an EXTERNAL domain?
Interesting I will check the details, I'm pretty sure that your solution will be useful in the future.
| Roman-Delcarmen0 -
B+B Adversing on LinkedIn Company Page or Personal Profile?
Hi, The company page should be promoted basically. If you do 'sponsored InMail' it will be linked with your personal account, i.e. showing you are sending the mails. For all the other advertising products you either need a company page or a focus page (brand). As far as I know you can't do without one of these. At least if you have already a company page connected with your personal account than it leaves you no other option. You need a personal account to set up an advertising account and a company page or a focus page to do all the advertising except for 'sponsored InMail' where a personal account should suffice. Hope this helps you getting started and wish you a lot of success with your LinkedIn campaigns. Cheers, Cesare
| Cesare.Marchetti0 -
LinkedIn Versus Facebook for B+B Advertising
Hi, Very interesting question indeed, I had to face also a couple of times. Why don't you do the one thing (LinkedIn) without neglecting the other one ** in a smart way (Facebook Remarketing)?** Short answer (and my gut feeling): LinkedIn is probably going to bring you the better actionable leads, but also the more expensive ones for sure...But you still could leverage the huge user base of Facebook at very reasonable costs, i.e. doing Remarketing on Facebook. We use Facebook mainly only for Remarketing purposes as we found out that it has an incredibly good cost/conversion ratio. Doing that we can leverage a $ spent on advertising, e.g. on AdWords even better and very efficiently. I usually pair AdWords campaigns with Facebook Remarketing. You can do Remarketing based on visitors to your website (as a whole) or only particular pages of it (even excluding the ones that have already converted, e.g. sent you the contact form if you like) or you can build up a (Remarketing) list (called Custom Audience at Facebook) of prospects that you will deliver your ads to, based on a list of e-mails you provide in the backend. Also, we have specific lists of contacts in each industry, however we don't have their personal emails, only their business emails. This can be a problem you are right but check it out. To build a Custom Audience (list) on Facebook doesn't cost anything and the data won't be used otherwise. If your Remarketing list has a reasonable size in your eyes (minimum of 20 needed by Facebook) give it a try and evaluate the results... A concern I have is that most people do not frequently check their LinkedIn account so this may be very limiting in terms of advertising. Depends also very much on the target audience, etc. I guess but if they don't klick on your ads its not not going to cost you anything either. --> Its often difficult to predict everything: Check out things for your particular case with a reasonable budget in a reasonable time frame. Evaluate the results and then go with the one that delivers the better results for you. So your decision will be data driven and not just a gut feeling. Hope this is going to help you a little bit. Cheers, Cesare
| Cesare.Marchetti0 -
Best analytics solution for tracking AdWords conversions
I have not looked into it much, but I believe google attribution was released to address this issue. There are also 3rd party solutions out there for getting a full picture of all of the touch points leading up to a conversion. I have looked at bizible, but it would certainly depend to the size of your company, budget and what you would like to be able to do with the conversion data.
| Packaging-Group0 -
Low Cost PPC management systems?
I personally use spyfu for ppc related research only, and moz for seo monitoring/optimization. The keyword grouping feature in moz helps organize the themes of ad groups. Most software related to ppc automation and optimization will charge you based on how much you spend for advertising each month. They often bait you with a 30 day trial so that they can have access to your ppc data and see how much you are spending. If you are in a time crunch, I'd check out several free trials and see which one works best for you. The best that I have seen or used for this is adstage.io which allows you to connect all of your socials and ppc accounts and monitor their performance in one central place. You can also set up conditional rules to optimize campaigns based on the criteria you prefer.
| Packaging-Group0 -
Google Page Insights - Image Optimization Help
Hey VujaDay! Looks like our staff have endorsed an answer we think answers the question! If your question is answered to your satisfaction, go ahead and mark the question as Answered. If you've still got questions, feel free to drop us a line at help@moz.com and we'll do our best to sort everything out.
| tawnycase0 -
Direct traffic has overtaken all other forms of traffic. Don't know why. Need expert to analyze.
Thanks for the response. So for a baseline, it has stayed about the same with some minor fluctuations due to a big social hit. We typically get between 8k-12k sessions per month. Before the switch Direct was accounting for about 2k hits per month. In August 2017, it was up to 7k out of 9.5k. Conversely, organic traffic was around 4.5k per month. So far in 2017, we are now averaging around 1.2k per month. But to answer your question, the overall traffic is pretty much the same, the ay it is being reported in GA is drastically different and the disparity is growing each month. Part of me feels like my developer made a change to the tracking code that I was not aware of and something is just not tracking correctly. Because it was such an abrupt change Oct. 21, 2016. Again, I'm looking for someone who wants a consulting gig to look at all the pieces and help me figure this out. I feel like there is a simple answer. Although maybe I'm being naive.
| Eric_OWPP0