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Category: Conversion Rate Optimization

Chat through best practices for conversion rate optimization.


  • Thanks for the answers everyone!  It's still crazy to me that these pages actually work.

    | john4math
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  • No, looking for weekly, daily, or even monthly seo reports on a particular website, www.melia.com. A report to track results and recommendations. Unique reports are more than welcome.

    | Melia
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  • Great Answer Ryan. Succinct, clear, excellent.

    | RobertFisher
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  • Sure. Date, location, internet, paper, marker, and tape. Now that your question has been answered, I'd recommend that you limit your requests for advice to things a little (or a lot) more specific.  But who knows, maybe someone here will offer to post your flyers in their neighborhood... Good luck

    | RDK
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  • +1 for Survey Monkey! It's easy to implement and provides good reporting as well.

    | kauffmantire
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  • Hi Stephan, I don’t want to use tricks to cheat Google, what I'm trying to figure out is just if "Capitalizing Some Keyword in Italian Language", that is not grammatically correct (for the Italian Language, please see my reply to Ryan) can cause me a better click-through-rate or a penalization. Just want to know if some of you try this in organic SERPs and not only in AdWords ads, or faced the same problem in his SEO work. Thank you so much for your answer!

    | YESdesign
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  • Depends on your use case but this is a good resource: http://www.whichmvt.com/ Personally I really like VWO: http://visualwebsiteoptimizer.com/ I like the way you don't need heavy code changes to run tests.

    | TomCritchlow
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  • Very good suggestion. With organic CTRs, you never know (at least I am not aware of a tool that would show you...) which snippet Google shows, i.e. if it was your description or some other text from the site, so experimenting with different descriptions would not give you reliable results. But with AdWords, you have full control over the ad copy that is being shown.

    | Paessler
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  • PageSpeed and YSlow are both great tools, and I can confirm they both work in FF.

    | RyanKent
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  • Thanks for the advice... I have considered suggesting a different form layout, but since I've seen so many similar ways out in the wild, it's hard to tell (we tested a one pager while I was at Napster and it flopped, yet had success other places, so you never know). What's a high bounce rate for a cart these days?

    | fangdigital
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  • NEGATIVE keywords! Most ignored area in PPC management, and does so much for improving your performance. Continually mining for negative keywords and adding them to your campaigns/groups will save you money on wasted clicks, non-qualified leads, increasing your relevance. It will also indirectly affect your QS with a higher historical CTR. And an improved QS ends up saving you more on your CPC.

    | flowsimple
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  • I took a quick look at your site and I see a couple of problems right off. both www and non-www display. Decide which you want to use, and write a redirect to the proper version (let us know if you'd like help figuring out how to do that). You may have duplicate content problems beyond just the non-www and www. How much of your product descriptions are taken straight from the manufacturer? The first product that I randomly tried had the exact same description in Amazon. The search engines don't want to show results from 20 domains that are products with identical descriptions. Also, did you redo any URLs and possibly forget to redirect pages? Look at your server error log or in Google Webmaster Tools and SEOmoz tools for 404s and redirect pages as appropriate. Other people will likely have additional suggestions, but here are a couple to get you started.

    | KeriMorgret
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  • When trying to figure out a cpa i always tell my clients to Keep in mind Sometimes it isn't about making money its about how much a new customer is worth to you. Sit down and factor expenses profits etc then calculate the long term value of a new customer. Also ask your self if my cpa goes up/down will my volume of conversions . Often we find that the more volume that comes in the higher the cpa becomes because less targeted traffic is needed to hit the volume. Good luck

    | DavidKonigsberg
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  • This YouMoz post about setting up complex advanced segments for brand names might give you some ideas. http://www.seomoz.org/blog/guide-to-setting-up-advanced-segments-in-google-analytics-for-complex-brand-names That post focuses on how to look at just branded or just non-branded queries. You might find it useful to take a similar approach but instead of branded filter for keywords that include location, hours, etc.

    | KeriMorgret
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  • Hello, Its a Hotel Website into Massachusetts. Average Monthly Google Searches for Hotels in that city and country is 6500 (of all 46 keywords) and we are getting 4200 to 4700  clicks out of those 6500. Average user stays on website for 6.5 minutes, business has gone up 35% compare to last summer. but 23% of 4500 clicks is 900; which is still big number. so trying to bounce rate up to 5%. Now JAVA is not the problem so I have to find out what is real problem, or where I can improve it. Need to work hard on it.

    | Bandro
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  • Well, the recipes are pretty standard fodder, cant imagine them attracting much. Just seems like a weird diversion of effort to me.

    | firstconversion
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  • I honestly don't think you are going to be able to do anything about the links created, unless you manually contact the owner of the sites involved. Out of interest, did you LinkBuilder provide you with a spreadsheet of work completed? If so they may have included URLs, IDs and Passwords so that you can be back in and remove the bad links....which I assume are profile links. Just keep building good links, and these bad ones will fall into insignificance.

    | makeusawebsite
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