Do you calculate shipping, warehouse cost, cost of goods into your CPA?
Lets say my current CPA is $20 and average order is $100. Its 20% of each order cost goes to lets say ppc, seo, email or affiliate.
Do I include cost of shipping lets say its $7.00 and cost of goods are $40.00
I end up with a profit of $33 and that doesn't include taxes, salary, warehouse cost ect.
*this is all hypothetical, Im trying to see if my real CPA is inline or I should work on decreasing it.
Any thoughts?
Thanks
