Category: Branding / Brand Awareness
Explore the topics of branding and brand awareness and why they’re important for any business.
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Pros/Cons on Where to Host Stores for Ecommerce Solution Provider (subdomain vs. throwaway domain, etc)
Thanks for the help here Matt! We've had issues in the past with penalties from unnatural linking networks derived from subdomains, so that will certainly be a focus here. Appreciate it!
| andrewmeyer0 -
Different meta tags appearing in SERP for same landing page
As always, Google thinks it knows best. What's new? lol Good luck!
| Ria_0 -
Google Trusted Store
Hello Alicja, Andrew is correct. Becoming a Google Trusted Store is intended to, "help customers easily find merchants who offer a superior online shopping experience." It seems that your case & company would not qualify because the actual transaction is not taking place online. To answer your question, if you were to use a system such as Shopify to allow for online transactions, then you could look to apply. Unfortunately, until that time you'll be unable to be a Google Trusted Store. Full Eligibility & Restrictions Hope this helps! Trenton
| TrentonGreener0 -
B2B > Social Channels
Hi Megan Thanks for the feedback! I am in the process of working on the content so as it's taking some time we'll need to work on this first to ensure we have enough to post once we get started Its' B2B so our customers are other businesses but the actual people who order could be anyone. A competitor analysis is a great start! Becky
| BeckyKey0 -
Ranking drop
You don't have to agree. Music production companies (for artists like Adele, Bieber, Drake, etc.) don't make mp3's so easily available. The site has almost no unique content and the music is illegal. I don't like intellectual property, I don't think it should exist, but it does, and this site is lucky it indexes at all.
| eglove0 -
A problem when our brand name is searched
Thanks Matt! Great answer. You've clarified the cause and offered some awesome advice as to resolve the issue. Much appreciated!
| Gavo0 -
Google Contacting Clients in an Adwords MCC?!
Alick, I did use the Adwords community forum and was pleasantly surprised by the input. One person (level 13) stated this had happened to him and gave some good input. Another did as well. Thanks for taking time to send an answer to me. All the best, Robert
| RobertFisher1 -
Are you ever handicapping yourself in search by using a subfolder over a new domain/website?
Hi Patrick, I hate to be the dissenting opinion here, but I think it would be best to use a subdomain or something connected to the main brand domain. For example, I feel heart.nebraskamed.com (or even building up nebraskamed.com/heart, but giving it a distinct brand and look) would get off to a better start by leveraging the existing DA, while also being separate enough to have an associated brand. Branding is super tricky, but I know it's also a marathon to launch a new website from scratch and compete for new business. Is there a lot of cardiology competition? Are you trying to compete locally or regionally, or both? Plus, wouldn't you want to leverage the strength of the local brand, for something as serious as cardiology where the best-of-the-best expertise is sought? Just a few thoughts. Of course if your organizational compass points to a completely separate domain, I would establish a linking strategy and go from there. Best of luck! Kristine
| Account-Owner0 -
Google detects wrong information to compnay's knowledge graph on search index - Please help
Hey thanks guys for your reply.
| flightcentre200 -
High Profile Entity (Actress) w/ incorrect Birthdate
This is exactly what I was looking for. Thank you
| InternetRep0 -
How to measure the penalty of duplicate content if we populate our provider bios on WebMD?
Thanks, all. I'll present these findings to our organization and we'll go from there.
| Account-Owner2 -
Change Brand Spelling after 8 years
To be honest - if it is only putting one letter in capitals most of your customers/visitors will hardly notice. If this is the only change - it will not make a difference in terms of usability. Google changed it logo recently and there was a big buzz about it. When I asked at home - nobody had even noticed the change (4 frequent Google users). Dirk
| DirkC0 -
Consolidate to one robust web property?
Thank you for the reply. Great ideas! I am building a big case to present soon. This isn't going to be easy, but i've got some fight in me.
| reusabletranspack0 -
Should a company's online tool be hosted on their own domain?
I guess I would have to see the site and the tool to understand your point as it does not make sense if you would make a tool that is unrelated to your core business as that would take away from your core business structure. I would do some testing with some of your users / audience to see what they think. It may or may not be jarring to them and could help you with your answer in what direction on where to go.
| CleverPhD0 -
Remarketing List at Impressions Level
AdWords doesn't let you build a remarketing list based on impressions, no, probably because of privacy reasons. There's no way to advertise in Gmail other than through AdWords, which means you're out of luck in this scenario. The only way around it I can think of is, if you advertise through Gmail with a sponsored email rather than in the top or sidebar; then you get to use your own HTML, so you can slip a tracking pixel in there. But no one sees that unless they click to open the email, so I don't think this is what you're looking for, exactly. Sorry I couldn't give a better answer, Kristina
| KristinaKledzik0 -
How to defer an exit survey?
The results I'm interested in are about "If that survey has helped you website". So, maybe impact on traffic volume, conversion rate and bounce rate. We don't seem to have much of an issue with detecting exit intent. I think we do that as well as anyone does (and no-one seems to do it really well) Exactly. So, if you say you don't have much issue with detecting exit intent, but at the same time saying that what you detect is incorrect, then how can yo say that you don't have an issue with detecting it? About the cookies - look into .unload() or onunload events. Most likely, it's gonna be much more complicated than that, but that's where i'd start looking.
| seomozinator0 -
Do licensing fees usually apply to subfolders?
This question should be directed to your licensor. No one else can answer this question. The answer can vary from one licensor to another. The licensor writes their terms for their own will and pleasure.
| EGOL0 -
Domain authority vs indexed pages
Hi Andi! I'm not so sure the division of DA across pages on a domain is that cut-and-dry. It's not some finite material that can only be divided among so many pages, and a page's Page Authority can differ from its domain's Domain authority radically. Remember, also, that Domain Authority is a proprietary Moz metric measuring, primarily, a domain's overall link strength. It _approximates _Google's ranking algorithm, but it doesn't nail it exactly. In addition, the lack of backlinks to that page in Open Site Explorer doesn't mean that page has no backlinks. For a dynamically-generated page like that it's much more likely that OSE simply hasn't seen it. Remember, OSE doesn't necessarily crawl every page on a site, and that's especially true for particularly deep pages. Frankly, I would expect that the page on the larger site with DA 94 would do better than a page on a smaller site with DA 50. The DA 94 implies a much stronger site.
| MattRoney0 -
LinkedIn & B2B Marketing/Brand Authority: How Useful Is It?
It would depend on the type of business you offer and how much you use LinkedIn - same as any other Social Media platform I guess. We have used it and seen some good traffic come through to our website, hard to tell how much business it has given us directly but we use it to interact with other businesses and have had some good feedback from it. Joining 'Groups' and sharing content to them has proven to be quite successful but be specific with the groups that you join as the content you are sharing will have to be relevant. Best thing to do in your situation would be to trial it for a couple of months to get a feel for what your target audience would be from LinkedIn and how relevant they would be to the business. Try communicating with the audience in different ways throughout the trial, maybe do some split testing to see what gets the best response. Be active and share relevant and useful information
| O2C0