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Category: Branding / Brand Awareness

Explore the topics of branding and brand awareness and why they’re important for any business.


  • I am not sure if you can secure this or not from your clients. However, I reckon to get link from their about us page or company overview page under the heading of IT team or technical team with a little brief along with one external link to your site.

    | Mustansar
    0

  • It's being pulled from their Wikipedia page. Google will generally attribute things like this to larger brands with significant search volume. You could try to fill out a comprehensive Wikipedia page for your business to see if you can get a similar card, but you'd have to generate a certain amount of search volume for G to add something like that. Surprisingly, I couldn't find any schema markup on Walgreens website. In a nutshell; you have to be a big enough powerhouse to get meta cards like this, or drive significant traffic.

    | BritneyMuller
    0

  • Hi sdaily, I'd definitely keep the existing GA property so you can see the full history in that one property. That way, you'll still be able to compare y/y traffic, etc. With a new property, you'll be starting your data from scratch and comparing different date ranges will be more difficult. Just create an annotation so you can keep track of the changeover date. Cheers, David

    | davebuts
    0

  • Sorry I misread your issue. Since you are online only I would not claim any local listings. I would clean up and remove all those citations if possible though.

    | JordanLowry
    0

  • Roman, Here are my thoughts: 1. Can we PM our followers on twitter or facebook and directly ask? As long as you stick to people you know would be a brand advocate for you, I don't see why not. 2. Which medium is generally most successful? We've generally only done email, but primarily because that's how we communicate with them on a normal basis anyway. 3. What if we tweeted something like: "we need your help, anyone that leaves an honest review on yelp will get _____ (money, gift card, appreciation, etc.) -  I know it's tempting and seems logical to make offers like that, but it violates Google's guidelines. Even if it's not for Google reviews, they might get wind of it and discount those reviews. Reviews are supposed to show a reflection of your business, not what you've offered in exchange for good reviews. 4. Which review site is the best for improving reputation and SERP- google plus, yelp, bbb?  Those 3 are the top ones I'd stick to. 5. Would you recommend sending people to consumer affairs to try to offset the bad rating or to just focus on all the other review sites and have them usurp consumer affairs' position? Definitely try to get some better ratings on CA to cancel out the bad.

    | LoganRay
    1

  • Hi again! Sorry I'd missed the attachments previously. So when I do those exact searches I don't get a knowledge graph in the results in my location however if I do a search from your area I do for the Marco one but not the other. (I'm curious if you are still seeing a knowledge graph for the other.) As a general rule, my previous response works for very generic terms like "cola" in all areas I would assume but this looks like your knowledge graph is being generated location specific. When I look at the searches you did and look at the results I would assume that in these cases it is still an authority issue but also mixed with a recognition of your location. Marco is in fact the only well ranking company with their Google My Business listing specifying St. Cloud as their location. So when I do the same search but include Vancouver instead of Minneapolis I don't get a knowledge graph as there are no sites that are a definite authority so one isn't easily chosen in this location and if I do the same search that you did I guess Google has decided that due to my location being different it doesn't matter to me. Hope that helps Cheers, Mary

    | Mary_Davies
    1

  • Here is a good blog post on FB b2b targeting. Not sure about company size, but the other options as well as employer name and job title are options for sure. You can even hypertarget ads exclusively to people who work for a specific company, or if you know enough about an individual, target ads at a single person. For testing, I would try a budget of around $250 each on FB and LI, and around $500 on AdWords. Then, simply compare you average cost per lead on each. And if possible, follow the leads through to evaluate quality as well as quantity of leads. Hope this helps! Ira

    | irapasternack
    1

  • that by doing as much, they will increase their opportunities to rank for related KW terms This is, in fact, a misconception and a false assumption. Simply redirecting domain names will not increase rankings. In fact, if you redirect too many domain names it could hurt rankings and give the main site a penalty (we've seen it happen before). What I do recommend, however, is that you do your due diligence on all of the domain names that you're redirecting, as you could be redirecting a domain that has a penalty or low quality backlinks.

    | GlobeRunner
    1

  • Hi Ryan, Thanks for your thoughts. After chatting it through internally, we believe the same as you ie. no point creating a Brand page for this client! Cheers.

    | Gavo
    0

  • Hi Egol, Thanks for your input. The term is actually quite bad as in not your main stream type of adult content so I'm not sure how nice the people are but I get you drift Thanks for your help and input! b

    | Bush_JSM
    0

  • Many thanks for this, Andy.. appreciated. The site is; http://bit.ly/1PqGTbS I look forward to your response, Lee.

    | Webpresence
    0

  • Is there is any other option available.? Please advice.

    | nlogix
    0

  • Hi blackbowchauffeur! Honestly, I'm not entirely sure what you're asking. Are you looking for suggestions to boost your PA and DA, because your site isn't ranking? If that's the case, you'll need to build more high-quality backlinks to your site. I'd recommend starting with our Beginner's Guide to Link Building. Otherwise, you may be best served reaching out to a paid consultant.

    | MattRoney
    0

  • Thanks, Jordan!

    | Derrald
    0

  • Dirk, Thanks for the links. This was very helpful and exactly what I was looking for. Spot on! Steven

    | Kdruckenbrod
    0

  • Hi Vahid, Google goes to great lengths these days to understand what your website is about. It comes from a combination of elements, some of which include: Page titles Headings Content (keywords, relevant phrases and related topics etc) The relevance of backlinks and anchor text pointing to the site Relevance of image alt text By considering each of these and likely quite a few more, search engines can put together quite an accurate picture of exactly what it is that you do and how relevant you are to both the larger terms and the more obscure long tail stuff. To give you an example what I'm talking about, think about a care hire company here in Brisbane. If the page title and H1 for the home page are talking about car hire in Brisbane, the content covers things like car hire, rentals, vehicle information, location info for their various stores in suburbs etc and they've got backlinks from car and tourism websites, it's quite obvious that this website is all about car hire in Brisbane. Alternatively, if that same website had no real connection between each of these onsite elements and backlinks from all over the place, they're not going to seem nearly as strong or relevant for their specific terms. I suppose the short answer to your question is to provide users with good, relevant content, build relevant backlinks that will actually earn referral traffic and Google will work out your "category" from that.

    | ChrisAshton
    1

  • I really appreciate the responses. Good to know I am on the right track. It helps to have confirmation so that I can make a case with the Executive team.

    | Smart_Start
    0

  • Hi, thanks a lot for your inputs. I'm an external SEO for couple of companies and elaborate their SEO strategies. Most of my clients are small software editors, they're struggling to get media attention and building high quality content is a huge investment. Loosing a 50 Domain Authority link because the media changed its business model is a huge loss for them. I was wondering how other SEO guys were handling that. If you continue to target those medias? They still have a huge audience, but we loose the linking benefit.

    | 2MSens
    0

  • You could add some more yard/garden-related stuff, especially if you can feature sculptures or metal art similar to what your client is selling, (bonus points if a product she sells is actually used in a garden). If you start now-ish, it's even seasonal!

    | 4RS_John
    0