Change Brand Spelling after 8 years

[RoxBrock]

After changing my complete site, citations, etc to a certain brand spelling--capitalize the first letter, I am being asked to add another capital in the spelling. Could this affect customer usability or ranking in any way?

i.e. Mozcon to MozCon

Thanks.

[DirkC]

It shouldn't- most people search in small caps anyway and Google doesn't seem to take capitals into account.

Dirk

[RoxBrock]

I understand Dirk about Google seeing the same thing. What about usability, branding on the customer side? Is this considered changing Branding?

[RoxBrock]

understand Dirk about Google seeing the same thing. What about usability, branding on the customer side? Is this considered changing Branding?

[DirkC]

To be honest - if it is only putting one letter in capitals most of your customers/visitors will hardly notice. If this is the only change - it will not make a difference in terms of usability.

Google changed it logo recently and there was a big buzz about it. When I asked at home - nobody had even noticed the change (4 frequent Google users).

Dirk