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    4. Examples of Domain Change for Big Brands

    Examples of Domain Change for Big Brands

    Branding / Brand Awareness
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    • Carlos-R
      Carlos-R last edited by

      Hi

      I am trying to put together a case study with big brands that have changed their domain names over the last 2 years. So far I have:

      t-mobile.co.uk -> ee.co.uk

      guardian.co.uk -> theguardian.com

      Are there any others you could think of? It'd be much appreciated!

      Thanks,

      C

      1 Reply Last reply Reply Quote 0
      • AU-SEO
        AU-SEO last edited by

        Hi Carlos,

        SEOMoz.com to MOZ.com....fantastic step by step and case study also published in the blog area thanks to the wonderful Mozers 🙂

        All really well documented and graphed so you can understand how you should go about such a drastic change with minimal impacts to your brand as well as your organic traffic.

        Cheers,

        K

        AU-SEO 1 Reply Last reply Reply Quote 2
        • AU-SEO
          AU-SEO @AU-SEO last edited by

          here's the link to it --> http://moz.com/blog/domain-migration-lessons

          1 Reply Last reply Reply Quote 1
          • BCutrer
            BCutrer last edited by

            One we were watching, the Official site for Jehovah's Witnesses went from watchtower.org to jw.org with a major site redesign. What makes it an interesting case study is that it was a multi language site as well.

            1 Reply Last reply Reply Quote 0
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            • Domain: Product brand or company brand?
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