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Oh really? I didn't know that, thanks

I think the traffic estimator is taking a higher quality score KW and giving you a general range. I think that the CTRs seem over-ambitious, myself. If you haven't already run the account, how do you know it's on the low end? Were you just predicting more? You don't have to be at the Top Spot of course. Position 3-5 are still normal to target and will give you a lower CTR, lower CPC & more traffic. Depends on what your KPIs are, I guess.

I would do it like this: AdGroup - Keyword Keywords AdGroup Location Keyword Location Keywords Location You really just need to make sure that if you do it this way, you turn off the "Keyword Variance" in the Campaign Settings or it will F up your data. Don't forget to NOT use broad match and only use modified broad match. And always always use Phrase & Exact matches for every keyword type!

I think you can try, but it may still happen sometimes.  Here's what Google instructs for how to focus on mobile only extensions. You can change how an existing sitelink or call extension works on mobile. Here's how to customize an existing extension for mobile devices: Choose the enhanced campaign that has the extension you'd like to edit. Click the Ad extensions tab. On the View drop-down menu, choose the type of extension you'd like to edit. From the drop-down menu next to View, choose Upgraded. Go to the [Extension] settings section and click Edit. You'll see a list of all the extensions in this campaign. Hover your mouse cursor over the extension you want to customize. Click the down arrow that appears next to the pencil icon and choose Copy and edit. This creates a copy of the extension. In the form that appears, choose Mobile next to device preference. Change the extension, as needed, to optimize for mobile. Click Save. Note Mobile-optimized extensions (extensions for which the Device preference have been set to Mobile) will be given preference over standard extensions of the same type (such as sitelinks or apps) on mobile devices. Standard extensions will be given preference over mobile-optimized extensions of the same type on desktop and laptop computers. If a campaign or ad group has only mobile-optimized extensions, these may show on desktop and laptop computers. To avoid this, we recommend having standard extensions of the same type as the mobile-optimized extensions in your campaign.

Hi, surely, I referred only to the  competition isolating only that factor and considering the other constant or similar. Tks for your answer F

My company dabbled in this for years, and after the matter, my conclusion is this: you will have to hire more people to maintain all these other entities, and if you're able to handle the load with the staff you currently have, you probably weren't running very efficiently to begin with (overstaffed).

In essence, it's much the same as standard PPC bidding. You choose a keyword to determine the category of sites / pages where your adverts will be displayed and then you are bidding against other advertisers. In my experience, this ends up cheaper than standard PPC but as it is a second attempt you would hope so. If you are using image adverts the best approach is to create ads at all the various sizes and it gives you more opportunities. You can then review the performance / cost of each advert and may find that you do better with certain adverts etc. Much like normal PPC it's all about measuring and refinement over time to really sharpen things up. Marcus

Not exhaustive in any terms, but a couple of examples come to mind immediately. 1. Find best peforming keywords in your PPC campaigns and optimise your site for them. 2. For PPC keyword ideas, reviewing your organic keywords. 3. Visibility in SERPs, especially if competitors are bidding on your brand / top keywords. 4. Adwords / Analytics play nice together in a couple of ways with a few settings: auto tagging Adwords PPC traffic, imporing Analytics Goals into Adwords as conversions, Adwords data within Analytics, calculating ROI etc. I also just found this (dated, but still mostly relevant) Youmoz post that has more: http://www.seomoz.org/ugc/8-ways-ppc-and-seo-are-better-when-used-together

I think its better to use the Google Ads. Neither than you need to search some blogger and try to link with their blog so that all the website visits would be generated. Also You could create the blog related to the review of the product. I have heard into the internet marketing strategies. I hope these would help you a lot.

I do not think it will make any difference. The times where I am leveraging canonicals are for example when you have paginated category pages. But when doing ppc landers, I just noindex them.

I sell pizza in New York, you sell pizza in New Jersey and we're friends.  Naturally, I would link to you as "Montauto's Pizza".   I wouldn't use "New Jersey Pizza".

I think you should implement meta noindex to prevent duplicate content issues.

Thanks for the feedback, this is the type of information I needed. I saw some sites recommend tracking the outbound clicks, but I didn't think that would give me any real actionable information.

Hi John, Many thanks for the answer. I thought it had to be something similar to that which you have detailed. A great Help and thanks again.

This link below might be helpful for you. Tracking your product listing ads If you scroll to the end in the above article, it mentions instructions for tracking at the keyword level.

To be fair in your example, the Adwords click did (on average) have some effect on the ultimate sale.  If the customer never came through the door looking for red widgets, they may not have purchased the blue widgets from you?  There are a few different reports in Analytics that can help you see this: Conversions > Multi-channel funnels > Attribution Modeling Tool (I think this is available to everyone now).  If last-click interaction is by far the most important for you, you can select this in the tool and select the primary dimension of Source/Medium.   Drill into Google / cpc and you should see the data you're looking for there. Conversions > Multi-channel funnels > Top conversion paths.  Select primary dimension Source/Medium Path.  This will should you the different parts that Adwords played in each conversion.  You can also pick a secondary dimension of Adwords Campaign Path to see more info.

ok, one question: How can SEOMoz help me extract the most important keywords? Ok got It!