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you can pause it and change the settings to only show active campaigns

Hi Keri, thank you very much for your response. I already have cheap, free, inexpensive and variations of such negatives, but the link you mentioned has some really useful information. Thanks a bunch!

You have 3 options- Most people have the client own the account and use a mcc to mange with the client card etc on file -You can open a new account manage the account and put the clients card on file -You can decide to give access to it or wait till the client asks for it (You can use a mcc account to manage) -You can  manage the clients account and put the clients card on file -You can decide to give access to it or wait till the client asks for it (You can use a mcc account to manage) Under Your name etc with your card and bill client (Best if you plan on charging a flat fee)

Thanks for all the help everyone! It appears that those supposed 'phantom clicks' are a result of our product listings being added to the campaigns, and those don't get tracked as individual keyword clicks. Here is the exact response I got back from Google for future reference: "Having reviewed your account, we can see that you have successfully setup product listing ads for your campaigns. So, the missing clicks are from the product listing ads. Please note that the keywords do not record any clicks for product listing ads. Instead, to view the statistics of the product listing ads, please select desired campaign and click on 'Auto Targets' tab found beside Ad Extensions in the central menu bar. This will give you performance statistics for your product ads."

I have about 0.02%-0.06% depending on the client for mail.google.com but it reallly depends on your keywords you are targeting aswell. On the content network don't bother looking at ctr unless you want to test a new ad

I never used it -if it would have automatically changed bids to hit the desired position and had a cap on the bid that would have been great but the way it was didn't work for me.

Thanks Wissam, I am downloading it now. I'll get back latter with my impressions

Thanks Vinnie.  There is an actual PPC campaing running, an "official Adwords campaign" that has been running all this time. But to me there had to be a parallel Adwords campaign running that time until December when the client left the SEO Agency. So the agency was hired to do PPC and SEO.  It seems to me they run one official Adwords Campaign and one "hidden Adwords Campaign" to show fast organic traffic results to the client. I just don´t see any elements on that website that shows me they actually ranked for the keywords sending traffic:  The Website has just a few links (20), no anchor text optimized, most keywords where sending traffic to the home page, etc.

Christopher, I'll add to Pashmina's answer in saying that just like any other data point, I've personally always used data from the Google keyword tool and any other similar "solution" for trending insights only, not for real analysis. Another possibility is in how you use the resource.

So basically you're asking if Google Adwords and/or MSN Adcenter ignore stop words for the purpose of match types? I've never heard that they do, so I believe that your ad would not show in the examples you gave.

It's a little dated as far as the images and interface info, but "The Ultimate Guide to Adwords" published by Entrepreneur Press is a fantastic book for teaching PPC fundamentals.

Short answer: no. Longer answer: read the following article (http://www.submitawebsite.com/blog/2010/03/does-buying-google-adwords-improve.html) on the relationship between SEO and PPC.

Hi Keri, Google increased my limit just before the problems with impression not showing started. I guess that the two are connected. I will never know Thanks again David

Sorted - thank god.  Google haven't told me what was wrong only that it has been fixed. I can now see the results for the past three weeks. Many thanks for all the responses and help

Perfect. Thanks. This is what I get for living in the email marketing world for the past couple years ... refresher courses.

There were several sessions at SMX West 2011 on Facebook, and also some at SES NY (happening this week) regarding facebook advertising that might offer some insights as to how to advertise effectively.Outspoken Media and Bruce Clay, among others, are covering the conference and their blog posts can give an overview of some of those sessions. Also, check out aimClear for some of their posts on how to use Facebook demographic targeting. http://outspokenmedia.com/blog/ http://www.bruceclay.com/blog/ http://www.aimclearblog.com/category/facebook-demographic-research/

Yes, a higher QS will lower the amount you have to bid to get the same position on the ad list. And, yes, on-page SEO related to the PPC ad will increase your QS. See this: http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=87411 and this http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=49174 and watch this short video from Google: http://www.youtube.com/watch?v=K7l0a2PVhPQ

In theory that's possible, but it's a bit of a stretch to call it a "correlation". It's like spending $100,000 advertising on the side of every bus in your city. Chances are you'll get coverage and some of that coverage will be a link, but it's not to say that there's any causal relationship between advertising on buses and improving the rank of your website.

Totally agree Roger, that setting is only good for those humongous campaigns with tons of data points. To circumvent the issue, for smaller campaigns I sometimes: Start/run campaign entirely on basic/default settings. Even ad rotation. Days. Bids. Everyything. No smart anything. Everything bare bones basic, as if I were dealing with the Adwords interface from pre 2005. Then once enough data has collected I automate things one by one. Nothing beats the pure raw data in the beginning to give a better picture.