Latest posts made by PapaRelevance
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Can I use a "no index, follow" command in a robot.txt file for a certain parameter on a domain?
I have a site that produces thousands of pages via file uploads. These pages are then linked to by users for others to download what they have uploaded.
Naturally, the client has blocked the parameter which precedes these pages in an attempt to keep them from being indexed. What they did not consider, was they these pages are attracting hundreds of thousands of links that are not passing any authority to the main domain because they're being blocked in robots.txt
Can I allow google to follow, but NOT index these pages via a robots.txt file --- or would this have to be done on a page by page basis?
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Adwords Quality Score and On-Page SEO
I'm trying to convince a large, multinational company that is very resistant to change, into making my on-page SEO changes. Compounding this resistance is the fact that the Analytics, SEO, PPC, and web dev departments are all under different people and they don't communicate very well.
So, in order to get them to work together, I've decided to appeal to the places where they are sensitive; e.g., the PPC department where they surely have the desire to be more efficient with their budget. To appeal to this sensitivity, and with my goal of getting on-page changes done to help the SEO dept, I'm considering making the argument that my on-page changes will raise their quality score which will in turn lower the amount they are spending on PPC.
Basically, is this a fair argument? Do you have an evidence to back this up?
Best in the Midwest,
Phil
p.s. Hi, Joanna 
Blog Posts
2/24/2012
When I hear the word, “cookies,” I generally think of warm, gooey homemade chocolate chip cookies. But when it comes to passing the Google Analytics Individual Qualification (GAIQ) test, I had to put my cravings for Mrs. Fields’ Nibblers aside and learn about the differences between first-party and third-party cookies.
12/6/2011
Howdy Mozzers! You may remember us from our last study, Mission ImposSERPble (we know, that title was way better), but we're not done yet. After we finished with Google, we started in on Bing.
10/10/2011
Subdomains have often been the bane of many SEO-conscious organizations, but an easy solution might be right under your nose.
By using subfolders in place of subdomains, you can unite your content under one domain. While this may seem difficult to do when two sites exist on two different servers, a reverse proxy can make the technical implementation quite simple.
8/30/2011
Step-by-Step Instructions for Non-Branded Custom Segmentation in the new Multi-Channel Funnels Section
Multi Channel attribution is amazing, to say the least. In the immortal words of Avinash Kaushik, “You will have an orgasm!” If you weren’t there for Mozcon, I’m sorry. Don’t let it happen again, but yo...
I'm a co-founder and the CEO of Digital Relevance.
We believe that you can solve the world's problems one marketplace at a time. We do this by finding your industry's problems, working with you to solve those problems with high-impact content and then we use digital PR to share those solutions with your entire industry. The result being the ability to drive any marketing metric you want to move from brand awareness to conversions.
Digital Relevance earns web traffic and conversions from your industry’s top online media outlets, communities, influencers and search engines by executing irresistible content marketing and digital PR. A well-crafted earned media campaign simultaneously moves the needle across all inbound marketing channels, while driving a meaningful return in the first quarter and beyond.
My job as CEO at Digital Relevance is to motivate and empower our team to accomplish amazing things.
Visit us at Relevance.com to find out why the best online marketing is earned.