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When you're trying learn something which is basically online don't focus on books the first paragraph goes out of date when you end writing the last one. Google has a lot of documentation on its own product, take the google certified professional course and evne if you don't take the exam you'll learn a lot!

Go to your Keywords tab, and select that single keyword, Go to the Keyword details tab, and select "Auction Insights".  This will give you a bunch of useful information: Impression share: How often you ad shows up Avg. position: The average position of your ad when it does show up Overlap rate: You can see how often your ad appears vs. other advertisers Position above rate: How often you're ranking above other advertisers. Top of page rate: How often you're at the top of the page (vs. the side). So if your average position is already between 1-2, and your impression share is high, raising the bid probably won't do much.  However, if you're not at the top of the page much, or your impression share is lower, you might be able to get more clicks by raising the bid.

Hello! Phil just flagged this up to me. Great Question. The keyword level targeting for video is no where near as specific as Search advertising. I would say even Display Network keywords have more accuracy (which is saying quite a bit about how horrible the YouTube keyword lists are). Phil's suggestion is excellent. I would do that in addition to taking these steps: I would first start with a retargeting campaign with video. You can make the list in Analytics and bring it into AdWords. Then I would make a target group based on Topic & Interest (topic being the content of the video, and interest being interest of the user). You can always go in and see where your ads are appearing and exclude, like the Display Network. But, the first half of your question was referring to ROI and tracking. It's tricky. You have to override the system. Here's how: Step 1. Create a mirrored landing page...a version of an existing page which you can direct all video traffic to with an unique URL. eg www.DOMAIN.com/NewLandingPageStep 2. Tweak the GA code (ONLY on the mirrored landing page) to something like this http://www.youtube.com?utm_source=google&utm_medium=cpc&utm_campaign=VideoAdsFull example below var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-123456789-1']); _gaq.push(['_setDomainName', 'Domain.com']); _gaq.push(['_setReferrerOverride','http://www.youtube.com?utm_source=google&utm_medium=cpc&utm_campaign=Video']); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })(); (no matter how hard I try, this won't format the way I want it to. I'm sorry that looks so shitty) Regular video traffic from the GDN should be tracked normally but if not then creating a second page and having a different dummy referrer should be easy enough. This is the hack that one of our Google Reps provided us. I don't have much information on ROI. I haven't dedicated a great amount of time to it (which is something I need to do and figure out this month). Hope this has helped!

John and Rui have handled the technical aspects of how retargeting is really valuable, but with the number of visitors you have in the retargeting list I'm really curious what other settings you have for this campaign. How many impressions have been set per unique visitor?  How low are your bids? I would say keep them at about $1.50 CPC (not CPM) and see how things go. If you're already at this level then you may want to consider increasing your costs a little more. Yes Retargeting is going to be cheap, but please keep in mind that Click to Conversion is not the only way to track retargeting progress. Be sure to use the View-Through Conversion column as well. CTRs will always be low because that is the nature of the display network (sometimes getting a .12% CTR is as good as it gets). Other things you need to pay attention to are how old is your messaging? What is the message you are using for everyone? Do you only have one product and so is one message OK? As John mentioned in his comment - you should have multiple segmented lists from the initial retargeting list. Some people are not ready for a hard sell. Some need to be reminded that you exist first. Also, what pages are you using for your retargeting code? This will also have a significant impact in how you see returns come in. (Hint: start with Confirmation or Thank You pages first, then slowly build out from there and segment the lists accordingly)

From what my dedicated AdWords rep tells me, Quality Score is PRIMARILY based on CTR...however there is a small weight to text ad and landing page relevancy.  My rep has told me that if my landing page meta title, H1 & content use the keyword, then the landing page will have a good relevancy rating....beyond this, don't worry about it. I've asked him several questions about improving On Page SEO items to improve my Quality Score.  He told me to focus on CTR, since this is primarily what determines Quality Score. I recommend optimizing your text ads to increase CTR, which will result in a high Quality Score....use the keyword in your text ad headline, line 1 or 2 ad copy, and the display url.  I also recommend using dynamic keyword insertion...preferably in headline. Also go through your search query reports, identify keywords that generated lots impressions & low clicks, and add these keywords as a negative keywords.  This will increase CTR & Quality Score...especially for your broad match keywords. You can even go a step further in your campaigns to ensure high quality score... Stop using broad match...just use exact, phrase, & broad modified match type for every keyword. Also remember that Quality Score is a long term metric, Google is looking at the CTR for the week, month & year...so don't expect changes you make today to impact your Quality Score tomorrow.

Ppc and organic are completely seperate.  I have a client that got hit really bad from panda, so they started ppc while they cleaned up their website content...their Ppc ads were in position 1, while their organic listings were below page 5.  I didn't notice low quality scores, or high cpc, from their Adwords campaigns, so I don't think ppc and organic results are related at all

Yes madame. It's called re-messaging ask to your rep in bing for that and they'll help you for sure.

Great, thanks for that!

oh! ok I dunno, I think that sounds pretty normal. I would only start cutting keywords out if they were high cost, no return. So since you work in a really niche market, and if you want to test the theory of "buy X" v just "X", then I would request incremental budget from marketing to run a 2-3 week test on your major head terms on broad match. then look at the search query report for only that keyword during that test time to get some new ideas for keywords to target.

Those two are the best. There is also semrush.

yes this is what I was getting at just wanted to ask first, in case it may have been another issue.

Hi Smoke, There's not much value here. At best, you're getting 1 followed link and some nofollowed links. At worst (and most likely) you're creating lots of duplicate content across the different sites, and risking that these sites will be ranked above you for search queries, since a number of these sites are likely to have higher domain authority than your website. You could shorten the RSS feed to only show snippets of the article and this would solve much of the duplicate content problem (if they accepted your feed), but I still don't think there's much value here.

Thanks Kate - sorry for the late response. It looks as if Google doesn't account for the local, feel-good factor when people in certain countries see their TLD. e.g. New Zealanders feel better if they see .co.nz because the company seems more local and similarly with Australia - but the content could be identical. And then when you have countries with a healthy rivalry like New Zealand and Australia (or US and Canada) Australians might react differently to seeing NZ's TLD (albeit subtly). I'm not sure I fully understand the downsides to multiple TLDs and duplicate content as which is the original and which is the duplicate depends greatly on which country you're in - it's perception-based. I realise Google doesn't see things this way but is that what Nlevi was talking about with Webmaster Tools - you can tell Google to always serve .com.au to Australians? Anyway, I'm not sure I'm fully understanding the situation as we haven't worked on a site that targets multiple countries specifically before. It seems like it's safer to go with .com because that's what's best for Google even if that's wrong for the customers - especially New Zealanders who feel a loyal sense of ownership with the brand if that makes sense.

learn to use the editor...its much faster than the UI. when you first launch a campaign, you will start out with a quality score of 5....middle of the road.   i recommend starting out with exact, phrase & broad modified match types....leave broad match paused.   broad match will generate lots of impressions that are only 'somewhat related' to your keyword...this will in turn lower you ctr, conversion rate & quality score. also start out with high bids that keep you ads above position 3.  you want to start out on top of the page and with a high ctr and high quality score.  then as time goes by, you can lower bids for non performing keywords.  its much better to start with a high quality score, than to start out low and work your way up.  this costs a little in the short term, but will benefit you in the long run

I as well had a Spyfu account. I wasn't impressed. The numbers are pretty inaccurate. The best you can do is get a very ballpark range of spend. However, I'm not sure there are bulletproof sources for this information outside the walls of the paid advertising provider anyway. I could be wrong though.

I have a modest number of products that don't change often so I don't use a product data feed service, but I do use Volusion and some Volusion store owners with a large number of products do use these services.  Here is a recent discussion that may prove helpful. http://tinyurl.com/c5gscyl Best, Christopher

Acquisio is the best at creating reports, but Marin is the best for performance. Marin has automated reporting, excel and pdf, but not as pretty as acquisio.    If you are spending $200k+ month, I would strongly recommend calling Marin and getting a walk thru of their platform.  My clients experienced a 30% improvement when we switched from acquisio to Marin.  Also look into mongoose metrics, if you generate inbound phone calls.  Mongoose integrates with Marin, so you can track inbound phone calls back to the ppc campaign & keyword that generated the call.   Mongoose integrates with Marin, not acquisio.

The correct keyword is +wedding +photographer.  No space between + and keyword.   acquisio has a great broad modified keyword generator tool.   Just paste your list of keywords into a box, and it will export a list with a + before each keyword.

I've been using phone extensions  for dozens of clients, some generate thousands of calls per month, and I have never experienced this problem.  Are you routing ppc calls to a separate phone number?  I would investigate your own phone number.  How long have you had this number?  Are you sure people are misdialing the adwords phone number? .....or could they be misdialing your ppc phone number?  Did your phone number previously belong to another company?  Try routing your ppc calls to another phone number and see if the problem persists.

Hi, I fully agree that the data are already being populated by GA in the "matched search query" but what I'm looking for is to see both. But you gave me the solution by just answering this. Use matched search query and add a secondary dimension the keyword tab. This gives me the information I',m looking for.