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yes no-index all ppc landing pages, so they wont impact your seo. You should keep meta title relevant to the ad group/keywords, as this will slightly impact your quality score.  However remember that quality score is primarily based on click thru rate...very little of your quality score comes from text ads or landing page relevancy.  My AdWords rep told me that if I have the keyword in the text ad, meta title, and a few times in the page content, you are good.  After this, just focus on click thru rate.

The realization that you are being tracked on the internet doesn't sit well with some people.   I personally am OK with re-marketing because I am served banner ads related to the products I have already been looking at, so my perspective is that I receive a web experience that is closely aligned with my tastes.  However I believe that most people are not aware of what is going on.  Remember this is probably a conversation that most people have never had before, and they are not aware of how Google works. You do however have a few options to stop re-marketing.... just clear your cookies.  This will remove all re-marketing cookies from your machine.  You will still continue to see banner ads, they just wont be related to the websites you have previously visited.  You can also surf the web 'incognito', which does not allow tracking cookies. I do however recommend setting max impression per day for your re-marketing campaigns.  7-9 impressions per campaign per day is a good range.

While continuing my research after publishing this question, I saw several articles that stated Delhi is a hub for e-commerce. I saw that article before publishing my question as well, which is why I asked if people knew of any others since Delhi was the only location I could find as a result from searching the Internet. What I ended up doing was searching a list of the largest cities in the world and targeted those cities that were within my target countries.

The other answers are great - Just wanted to add that you may not want to negative them but separate them into a different ad-group and track the results - it could be if those people are competitors and  you may get their business

Hey Nakul,  So good to hear from you. I was talking with Amber, our Director of Local, and she said it is also happening with YP.com. At least if it is with Bing and Yahoo, I can say that maybe some of these directories are not all being bought by Google. Hey, if you are up for coffee, lunch, a glass, etc. I moved a bit further West. Give me a buzz or email me. All the best,

Are you an affiliate of franchise?  Are you actually selling the TM product? If yes, you can apply for approval for the TM term. https://services.google.com/inquiry/aw_tmauth?utm_source=policyhc&utm_medium=contact_tmauth&utm_campaign=6118 If the TM owner will not let you use the term, then you cannot use it in your ad... but you might be able to bid on the keyword.  If there are other companies using the term in their text ads, they have either received approval, or their ads are very old and were approved prior to Google enforcing the TM restrictions.  You could report them, but that's you call.

Look for high quality directories specific to your clients industry.

Just my 2 cents, but if you're not going to tune the ad text by location, this is precisely why Google has spent so much time creating these new enhanced campaigns.  As the campaign runs, you can still see geographic-based reporting if your campaign targets different countries.  But instead of creating different campaigns, you'd set bid adjustments for different locations to adjust the CPCs by region. This makes the reporting marginally harder (you can still see this data in the dimensions tab), but if you're not going to take advantage of ad text by region, I think this is easier.  Mainly because when you make changes to these campaigns (add/remove ad groups, keywords, ad text), you're going to have to remember to duplicate these changes across all the campaigns you've spawned.  Also, when you want to start adding demographic and remarketing lists to your search campaigns (coming soon - currently in beta), you'll have to set that up and manage those bid adjustments for each of these campaigns as well.

To positively know in advance?  Nah.  But there are some things to do to give yourself a pretty good idea. 1.  Calibrate recent history.  SpyFU, SEMRush, iSpionage and Google & Bing all display data at prices ranging from free to a monthly subscription.   All have trials.  We like iSpionage and SEM Rush.  There are others too. Your mileage may vary. 2. Remember that AdRank in Google AdWords is a simple function and determines ad positioning..  The forumula for AdRank is simply:  Quality Score times Bid.  Ah, but what goes into quality score?  Mostly CTR, but if that is unavailable, Google will project based on the account, the competition and a bunch of variables.  A keyword's QS is not turned on by default.  You need to change your columns and add it. 3.  Make sure you did the needful by syncing your landing page, your ad copy and your keywords.  If you're using broad keywords, make sure you have your negative lists in place. There is a ton more.  Head to AdWords and start ensuring you're covering all your bases. But the most important advice I can give you is this:   **You may not need to be in the first three positions. ** You need to run your ads and check your stats.  Look at your conversion results after a statistically significant amount of data has accrued.  Segment your campaign by position and see if there is any difference between positions.  There may or may not be.  More importantly, you may be generating a higher return (however you're defining return by not chasing a position). Do the smart stuff first, launch and calibrate based on real data.  Slice every way you can.  I have clients who advertise on weekends with a premium and others for whom mid-week rocks. The first thing to do is to run a profitable  campaign.  Position preference, a setting now long gone, is best used for campaigns with dozens of conversions across each position while also adjusting for day of week and time of day. Or you could let Google set your CPC, but I don't think that's appropriate for anyone charging for PPC management services. Good luck! George

You got it Jasmine. Nice one! Thank you.

Yes its ethical...and highly effective. you just need to use punctuation at the end of line 1 description. look at your example...there is a period (.) at the end of the long headline.

Here's the setup I would do:: Enhanced Campaign: Target Virginia (assuming you service that Richmond) Adgroup: Richmond Removalists Keywords: "Richmond" specific keywords (you should use broad modified as well as Phrase & Exact, so:: +Richmond +Removalists, "Richmond Removalists" and [Richmond Removalists]) Ad Copy: Richmond Specific heandline Adgroup: New Suburb Name Keywords: New Suburb specific keywords Ad Copy: New Suburb specific headline Adgroup: Non Brand, non-suburb specific location Keywords: nonbrand, no location qualifier Ad Copy: "Removalists Local to You" or something similar However, I also see a benefit with city-level targeting at the campaign level. But for ease of time, this way may be best and less complicated to manage if it's not going to be your primary focus in life.

I use accelerated ad serving for all clients campaigns.  It's the only way to get 100% impression share.  For example, a campaign set to standard ad serving, with a daily budget of $240, will stop serving ads when you spend $10 in an hour.  $240 daily budget is really $10 hour.

I have recently been using social extension for my clients Adwords campaigns. I havn't noticed an increase in CTR, but my clients have been receiving more google plus 1s, which will help with the new Google Map results.

great tips - just to add we have seen nice results with AdWords video retargeting as well

We use bing and see the same as Stephen and Branden report, however for our market segment (Financial) we also find this chanel to be better risk with lower bad rates. Evidently not sure how this would correlate to other segments but an interesting behaviour for us.

Hey! This is a common issue between AdWords and GA. Analytics is tracking the number of visits, and AdWords is tracking the number of clicks. I'm not completely up to speed on what qualifies as an actual Visit to GA but it's not the same as what you're paying for. Sometimes when people don't stay long enough to count as a GA defined visit, it won't appear when reviewing traffic sources. And when you see higher numbers in GA than in AdWords, there are a few other things that could be happening as well. AdWords is always about 4-6 hours behind the real up to date time. So as long as you aren't looking at today only, this shouldn't be a factor. Google also will credit you for what they believe to be fraudulent clicks, so they will also lower your numbers in AdWords. What kind of variance are you seeing? Also, you may want to look at the Advertising>AdWords>Campaigns section instead of the Traffic Sources section. I don't know when Analytics starts tracking last non-direct touch (if that's only in the goals or if that's throughout). But as soon as you leave the Advertising tab, things start to get wonky.

I would suspect your business and website make a perfect topic for a convincing video. Also, nothing in these situations work like good ol personal networking. Do some research, see if there is any events or sponsorships you can pick up worth the cost and exposure and hopefully traffic it brings. a bus is a giant moving billboard or attention grabber after all if you do it right. We had a client whom in his low season refused to listen to our suggestion for events and sponsorships, only to be convinced of doing so by an even planner in his high season when he had cash flow, and ever since he has not stopped bugging us for finding him new opportunities for sponsorships and events that cater to his preferred target demographic for his business niche. Take a camera guy on a scenic tour with a nice group of people, offer some company a discount and take the whole group on such a tour and film it, get people's reactions and feedback and use good music, none of this is too expensive and can bring in immediate results. cool and valuable content, be it video, infographic, or a blog post, get shared fast, earn respect quick, and pay off soon.

This is typical of businesses who often run terrible business practices, and offer bad customer support in reality, thus gaining few fans, who then will run out patience with the organic process despite paying for it, and are duped into this by some random spam or call or salesperson who calls themselves social media "guru" and thus you see surprising number of fans for that one terrible business you know and always wonder wth! I sure hope this never gets into search result ranking factors and that twitter and facebook do something effective against it, it is just going to make a lot of value generation from social media so much harder and more expensive (promoted posts etc).

Matthew, Joram & Branden have all provided really great answers, and it looks like you're on the right track. Have you connected your analytics account with your adwords account? Here's how if you haven't yet. I know there's been some redesigning going on insight Analytics, but it should still be the majority of the same information. Might take a bit of trial & error though. IF you've already set up GA & AW then you should be able to see AdWords conversions filtering into your current goals. Go to the Conversions section, then go to Overview. In the refreshed screen, select by Source / Medium. This will give you a decent idea of how AdWords has been helping. Generally, I would say that if you don't know how AdWords has been contributing to your bottom line, then I wouldn't increase budget. Are you managing all online marketing for your company?