Welcome to the Q&A Forum

I recently began implementing ad extensions to my Google AdWords campaigns. After viewing the data, I was uncertain of what it meant. Below are the questions I am hoping the MOZ community can answer for me.

1. Cost of Extensions
Are ad extension costs part of the overall campaign costs?

Let us say that I spent $1,935.86 on Campaign A in the month of July. The Ad Extensions tab says that I spent $372.37 on sitelink extensions for Campaign A and also in the month of July.Is the $372.37 I spent on sitelink extensions part of the overall total of $1,935.86 I spent on Campaign A in July?

2. Phone Call Conversions
Why does the Campaigns tab say that I have fewer phone call conversions than the Ad Extensions tab?

When I view my campaign data in the campaigns tab, it says that I have had 4 phone calls and 0 phone call conversions. However, when I click on the Ad Extensions tab, it says that I have had 9 one-per-click conversions and 14 many-per-click conversions. Why the discrepancy?

3. Social Extension Conversions
What constitutes as a conversion using the social extension?

I linked my five AdWords campaigns to my Google+ page and the data says I have had 88 clicks and five conversions. How does a click turn into a lead through my Google+ page?

4. Questions on Dynamic Search Ad Extensions Likely to Come
I setup dynamic search ad extensions today, but have no data to analyze yet. However, I am sure questions will ensue. Based on the questions I have asked above, what information can you tell me about dynamic search ad extensions?

Hi Darin,

What you said does make sense. With the information you provided to me, I think I can figure out how to get approved sitelinks.

1. If I have an ad linking to URL A, then do not have the sitelink go to URL A as well.

2. If I have a sitelink going to URL A in AdGroup 1, then do not have a sitelink going to URL A in AdGroup 2.

Hello,
I cannot find a justifiable reason as to why Google AdWords has disapproved my sitelinks.

1. My link text is descriptive of each page. For instance, I use the link text "Merchant Accounts" for the URL http://www.instabill.com/services/merchant-accounts/

2. I have four extensions within one campaign. Each have 5 sitelinks with all the same link text and destination URLs. However, only two of the "Merchant Accounts" sitelinks were disapproved from two out of the four extensions. Two "High Risk Accounts" linking to our High Risk Merchant Accounts page were disapproved out of my four extensions, one "Industries We Serve" to our eCommerce Industries page was disapproved, and one "Offshore Accounts to our Offshore Merchant Accounts page was disapproved. Why are some disapproved and not all?

3. I use Daddy Analytics to generate my destination URLs for tracking purposes, but I do not see this as being an issue since the URL still begins with the URL in bullet point 1.

After reading a few threads within the AdWords community and reading the AdWords Sitelinks Guidelines, I feel as if I have followed the guidelines.

Any helpful advice would be appreciated.

I am in the middle of re-vamping my PPC marketing campaigns. Once I have more data on the results of my changes, I may take you up on that offer for a free review. Thank you for all of your help!

Regards,
Meghan

We have been attempting to get our blogsite to rank for our business name(Instabill). We are now considering changing the url from blog.instabill.com to something like instabillblog.com. I have following concerns about the change;

1. Will changing the domain really be that helpful (i.e. will the change get our blog on page one for the term instabill)

2. We have over 350 pages of content on our blog. Will changing the domain have possible negative effects ( I was thinking of using url updater in webmaster tools and creating a permanent 301 redirect from the older url to the new)

3. Having never changed a url for a site with this much content and seo value for my company I would like to know the following from someone who has made mistakes here before;

4. what not to do

5. what steps you would take to make the transition easier

Any help here will be greatly appreciated.

cheers,

Instabill

Thanks, Branden!

I did know know that I could sort through my keywords in this way. It does seem like a lot of work, but I am willing to do it if it provides me with better results. That is the goal, after all.

I am unfamiliar with broad modified keywords. Could you explain this a little more?

Regards,
Meghan

Trenton,

The keyword airaisia payment online by debit does not sell. That is a keyword consumers used to find our ads--but I do not work with consumers. I work with business owners, which means any clicks or conversions are a waste of money from this term. However, I do understand what you are saying.

Also, I must add how much I love Excel's concatenate function. It saves massive amounts of time!

Thanks again for your help!

Thank you, Kerri.

I have been analyzing the Search Terms in Dimensions to see what phrases people are searching to find our site. I have been building a list of negative keywords since my last post. Some of the negative keywords include:

• "abdomen" (yes, we have even gotten clicks for this term!)
• "belks"
• "car payment"
• "electricity payment"
• "make bill payment online"
• pay cell bill
• gas bill

I am hoping this helps solve my problem!

I feel like I should not use exact match negative keywords in this situation. Consumers are not searching for  exact match phrases. For instance, one of the search phrases a consumer used to sign up on our website through an ad was: airasia payment online by debit.

If I list -[online payment] as an exact negative keyword, this consumer would still see my ad. Even adding the phrase -"online payment" as a negative keyword would allow this consumer to see my ads since the exact phrase within the entire keyword is payment online and not online payment.

Other keywords consumers search and see my ads are:

• aircell online bill payment
• airtel landline online payment through credit card
• allen online payment
• at&t pay bill online
• best buy online bill payment
• boost mobile online payment

The list goes on and on . . .

I just do not know what to do. I feel like I need to either choose between blocking legitimate clients or allowing bad conversions.

I am working on compiling a list of both broad and phrase-matched negative keywords for my AdWords campaigns, but I feel like I am encountering a problem.

We offer payment gateway services and business owners often search terms including online payment gateway, Internet payment gateway, credit card payment gateway, etc to see our ads. However, we have been getting bad leads from consumers searching for terms such as online payment, online payments, online bill pay, and various other phrases regarding consumers paying their bills online. We work specifically with business owners who want to accept payments and NOT consumers who want to make payments.

Here is my dilemma: If I have "online payment gateway" or [online payment gateway] as keywords as well as "online payment" or "online payments" as negative keywords, then I will be blocking business owners from seeing my ads when they search the term online payment gateway. Correct?

Is there any way to get around this? Am I wrong?

From my experience, there are many things to look for when determining the quality of your SEO. There is a technical side of SEO as well as a content side. I handle the content side of SEO for my company and know that backlinking is very important.

What sites backlink to your site? What is the PR of the sites linking to your site? Does Google consider the site a good or bad one? (We had an SEO company provide us with several backlinks to one of our company sites. After the Panda update, Google deemed most of those backlinks as bad, which significantly hurt our SERPs.)

What keywords are your optimizing on your website? Are you stuffing keywords to a high percentage rate? Are you using your focus keyword properly throughout the text?

Are you using meta descriptions that include your focus keyword and are less than 156 characters (including space)?

What is your site loading time? (That is a more technical answer)

Is your sitemap working properly? (We also had a problem with an improper sitemap that was setup by a former employee.)

There are so many questions you should ask when having your site professionally reviewed by an SEO firm. I know I have missed several you can ask!

However, I hope this has helped in getting you started. I also hope this answers part of your question as I was a little uncertain of what exactly you were asking.

Best of luck!
Meghan

I suggest updating the content all together, but doing so wisely. Use analytics tool to determine what keywords your visitors searched to find your page. Then, compare those keywords to the keywords for which you want that page to rank.

For instance, if you are selling Cracker Jacks and your page ranks for ballpark snacks, then optimize your page properly for both keywords. I have several pages on my website that rank for more than one term. However, be sure to select one focus keyword, whichever you feel is most important to your success, and then include your secondary keyword throughout the text.

One last thing: Let's say you have 1,000 dedicated visitors. If your content remains the same over the years, that number will dwindle or your dedicated visitors will visit your page less often. However, if they see you are updating content, that will entice your visitors to check back on your site often to see what additional changes you have made. Google also loves to see fresh content and helps improve your search engine results.

I hope this helped!

Regards,
Meghan