AdWords Sitelinks Disapproved

[Instabill]

Hello,
I cannot find a justifiable reason as to why Google AdWords has disapproved my sitelinks.

1. My link text is descriptive of each page. For instance, I use the link text "Merchant Accounts" for the URL http://www.instabill.com/services/merchant-accounts/

2. I have four extensions within one campaign. Each have 5 sitelinks with all the same link text and destination URLs. However, only two of the "Merchant Accounts" sitelinks were disapproved from two out of the four extensions. Two "High Risk Accounts" linking to our High Risk Merchant Accounts page were disapproved out of my four extensions, one "Industries We Serve" to our eCommerce Industries page was disapproved, and one "Offshore Accounts to our Offshore Merchant Accounts page was disapproved. Why are some disapproved and not all?

3. I use Daddy Analytics to generate my destination URLs for tracking purposes, but I do not see this as being an issue since the URL still begins with the URL in bullet point 1.

After reading a few threads within the AdWords community and reading the AdWords Sitelinks Guidelines, I feel as if I have followed the guidelines.

Any helpful advice would be appreciated.

[DarinPirkey]

I'm not sure I follow exactly what you are trying to convey but I do know that Google doesn't allow two or more site links in the same ad group (and/or campaign) to point to the same landing page or the same content.  You also can't use the site link to point to the same URL as the ad itself.  I think the content needs to be 80% unique to be considered different content.

Let me know if that makes sense or if you can maybe show an example or two.   I am a Google Certified AdWords Partner so if you need me to take a look at your account let me know.

Darin @vzPRO

[Instabill]

Hi Darin,

What you said does make sense. With the information you provided to me, I think I can figure out how to get approved sitelinks.

1. If I have an ad linking to URL A, then do not have the sitelink go to URL A as well.

2. If I have a sitelink going to URL A in AdGroup 1, then do not have a sitelink going to URL A in AdGroup 2.